Written Assignment - Product Placement
rengonap
week_3_lecture.pdf
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WEEK THREE Sara Weinstock
LECTURE AGENDA First Steps Overview of the Six Perspectives Static Images
Typography Typefaces and Mood
Graphic design Effect on audience
Informational Graphics Where they are used today Edward Tufte
Demo/Discussion - Analysis of a photo - New York City celebrating the surrender of Japan, by Lt. Victor Jorgensen, August 14, 1945. This week online - Preview the assignments, due dates, etc.
Media Analysis Project - Introduction
First Steps when viewing a photograph 1. Make a detailed inventory list of all you see in a picture 2. Note the unique compositional elements within the frame, 3. Consider how the visual cues of color, form, depth, and movement work
singly and in combination to add interest and meaning 4. Look at the image in terms of the gestalt laws of similarity, proximity,
continuation, and common fate 5. Identify any iconic, indexical, and symbolic signs 6. Think of how the four semiotic codes of metonymy, analogy, displaced, and
condensed contribute to its understanding 7. Isolate any cognitive elements that may be a part of the image 8. Consider the purpose the work might have 9. Determine whether the image is aesthetically pleasing
Overview of the Six Perspectives
Personal Historical Technical Ethical Cultural Critical
PERSONAL Gut-level reaction
“I like it.” “This is terrible.” Personal perspectives reveal mostly about the person making the comments
Can’t usually be generalized beyond the individual Sometimes reveal something about the culture the person is from
HISTORICAL It’s important to know the history of the medium
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TECHNICAL PERSPECTIVE You must know something about how the medium works
How did they get that shot?
ETHICAL PERSPECTIVE Morals – Deciding whether to do the right thing or the wrong thing Ethics – Deciding what IS the right thing or the wrong thing
ETHICAL PERSPECTIVE
Categorical Imperative Utilitarianism Hedonism Golden Mean Golden Rule Veil of Ignorance
CULTURAL PERSPECTIVE Identify the symbols used in the image and determine their meaning
CRITICAL PERSPECTIVE Put it all together Draw conclusions about the medium, the culture and the viewer “The more you know, the more you see.”
TYPOGRAPHY – Things to think about
Project goals Moods Adding Color
Trends
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PROJECT GOALS MOODS
MOODS ADDING COLOR
GRAPHIC DESIGN The art or profession of visual communication that combines images, words,
and ideas to convey information to an audience.”
Too reductive?
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Too Juvenile? Too symbolic? (Wrong symbol?)
Too covertly symbolic? Hillary Clinton and Jeb Bush Graphic Design Twitter War
Hillary Clinton and Jeb Bush Graphic Design Twitter War
Hillary Clinton and Jeb Bush Graphic Design Twitter War
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Hillary Clinton and Jeb Bush Graphic Design Twitter War
INFORMATION GRAPHICS Graphic visual representations of information, data or knowledge intended to
present information quickly and clearly. Every picture tells a story
WEALTH INEQUALITY IN THE U.S. WEALTH INEQUALITY IN THE U.S.
WEALTH INEQUALITY IN THE U.S. Edward Tufte Advocates more education for info graphic designers A high-quality infographic should always have an
important message to communicate, convey information in a clear, precise, and efficient manner, never insult the intelligence of readers or viewers, and always tell the truth
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“Chartjunk” “Chartjunk” - infographics loaded with gratuitous decorations or window
dressing "Sometimes decorations can help editorialize about the substance of the
graphic. But it's wrong to distort the data measures—the ink locating values of numbers—in order to make an editorial comment or fit a decorative scheme”
BEWARE MISLEADING INFOGRAPHICS
Y-axis for number charts should be based on the number zero, otherwise the chart is misleading
The “left” does it too But high magnification can be worse than y-axis problems
Other charts shown to 50x magnification More accurate – no y-axis
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50x magnification More accurate
Comparison ACTUAL slide shown on the house floor 9/29/15 by REP. Jason Chaffetz (R-UT)
Accurate depiction More accurate depiction
The first chart implies, “that Planned Parenthood has been performing more abortions while drastically cutting back the provision of other services. The overall number of non-abortion services provided by Planned Parenthood barely changed at all, going from 10.29 million in 2006 to 10.26 million in 2013.” – vox.com
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Demo/Discussion - Analysis of a photo - New York City celebrating the surrender of Japan, by Lt. Victor Jorgensen, August 14, 1945.
Media Analysis Project This week, you were introduced to six analytical perspectives for analyzing
media. These perspectives form the foundation for your Media Analysis Project (MAP). Over the next three weeks, you will analyze a visual work from any media (print, film, television, Internet), of your own choosing Week Three – Topic Selection Week Four – Thesis and Outline Week Five – Final Paper
Detailed analysis; 6-8 pages
