Written Assignment - Product Placement
rengonap
week_1_lecture.pdf
WEEK ONE Sara WeinstockxxxxxxxxxxxxxxxxwwwwwwwwwxxxxxxwxxxxxxxxxxxxxxxxxXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
LECTURE AGENDA Introduction
About the Course
What is Visual Literacy?
Fun with Visual Literacy
Why is Visual Literacy Important?
The Four Visual Clues Color
Form
Depth
Movement
Demo Deconstruction
ABOUT THE COURSE
Format – Questions about due dates? Discussion posts due Tuesdays at midnight
Replies due Saturdays at midnight
Written Assignments Due Sundays at midnight
Late discussion posts (after Saturday night at midnight) are not allowed
Late assignments will be accepted for a penalty of 5% per day
Live lectures have three embedded keywords. Email me the keywords for credit.
Keywords emailed after Sunday night receive half credit
HOW TO GET AN A
1. Spend the required time on task.
2. Read the course material - don't scan
3. Get into the classroom early each week and return for my notes.
4. Read through ALL posts and replies in the discussions.
5. Read through the Exemplary Papers.
6. Spend time with the embedded comments I place in your writing sample.
7. Make sure you're quoting and/or paraphrasing from the textbook in every writing
sample.
8. Work on P-I-E in your writing - Point, Illustration, Explanation.
9. When you've completed your work, edit it.
10. Proofread
WHAT IS VISUAL LITERACY?
What IS visual literacy? The ability to construct meaning from visual images
We see with the eyes, but also with the mind
What are you seeing here?
How did you know that?
Would someone else without your experience know that?
FUN WITH VISUAL LITERACY
FUN WITH VISUAL LITERACY
FUN WITH VISUAL LITERACY
WHY IS VISUAL LITERACY IMPORTANT?
tl;dr Visual images are becoming the dominant form of communication
Includes gestures, objects, signs and symbols
THE FOUR VISUAL CLUES
Color
Form
Depth
Movement
COLOR / (CONTRAST) Methods to describe color Objective – measurable and quantifiable
Comparative – comparisons to other colors
Subjective – emotional or psychological associations
depends on culture
THE COLOR WHEEL
THE COLOR WHEEL
Analogous color scheme – based on 3 adjacent colors
Complimentary color scheme – based on two opposite colors
Colors in context
COLOR / CONTRAST
How do you add contrast to a color?
Tint, tone, and shade Tint – adding white to a color
Tone – adding grey to a color
Shade – adding black to a color
FORM
Form defines the edges of objects Dots
Mind assembles the dots
FORM
Lines Dots so close together they form a single unit
FORM
Shapes Square/Rectangle
Circle
Triangle
DEPTH / (PERSPECTIVE)
Four types of movement:
Real visual clues tell us when something’s moving, or when we are
DEPTH / (PERSPECTIVE)
Apparent
DEPTH / (PERSPECTIVE)
Graphic
DEPTH / (PERSPECTIVE)
Implied
DEPTH/ (PERSPECTIVE)
DEPTH/ (PERSPECTIVE)
*COMPOSITION* What is the focus? What are we looking at?
Rule of 3
DECONSTRUCTION ASSIGNMENT
Conduct research on an artist from any movement that you find interesting. Choose one of their works. Analyze the image using the four visual cues from your reading: color, form, depth, and movement. Explain how the artist makes use of these four cues.
In your deconstruction of the image, also explain how the physiology of the eye helps you to see the four cues.
This paper should be 2-3 pages long. Be sure to cite any resources using proper APA notation
DEMO DECONSTRUCTION
Circus Sideshow (or Parade de Cirque) (1889)
DEMO DECONSTRUCTION A Sunday Afternoon on the Island of La Grande Jatte,1884– 1886
BEST WRITING PRACTICES Start with a hook NO: “My paper is about…” or “I chose to write about…” or “Artist Name is…”
Any writing sample needs a thesis statement SUBJECT + OPINION + PREVIEW
What are you trying to prove?
Stay on topic Information about the artist’s life or the history of the painting isn’t relevant
Well-developed paragraphs Topic sentence
1-2 PIEs
Paragraphs are generally 8-10 sentences, not two
Use support for your claims Quote or paraphrase from the textbook
Conclusion
