SWOT analysis of the STARBUCKS

Complete a SWOT analysis of the STARBUCKS you have decided to base your work on, whether it is a fictional or a real-world company. This analysis will be written viewing the company from the inside to the outside. You will submit an organizational assessment of your company within the chosen market domain. This assessment will determine the relative competitiveness of the company and demonstrate technical knowledge of assessment tools and techniques. This assessment will consider the total picture of the company’s strengths, weaknesses, opportunities, and threats in relation to the current market environment. This assessment should consider key aspects of the company, including its product/service mix, pricing, location, technology, marketing, and human, financial, and information resources. Ethics should be considered in completion of the SWOT as either a strength or weakness. Discuss the direction of movement or trending of each of the four quadrants. Identify and elaborate on at least four each of the company’s strengths, weaknesses, opportunities, and threats. 

This SWOT analysis example is based on an imaginary situation. The scenario is based on a business-to-business manufacturing company, who historically rely on distributors to take their products to the end user market. The opportunity, and therefore the subject for the SWOT analysis, is for the manufacturer to create a new company of its own to distribute its products direct to certain end-user sectors, which are not being covered or developed by its normal distributors.

Subject of SWOT analysis example: the creation of own distributor company to access new end-user sectors not currently being developed.

strengths · End-user sales control and direction. · Right products, quality and reliability. · Superior product performance vs. competitors. · Better product life and durability. · Spare manufacturing capacity. · Some staff have experience of end-user sector. · Have customer lists. · Direct delivery capability. · Product innovations ongoing. · Can serve from existing sites. · Products have required accreditations. · Processes and IT should cope. · Management is committed and confident.

weaknesses · Customer lists not tested. · Some gaps in range for certain sectors. · We would be a small player. · No direct marketing experience. · We cannot supply end-users abroad. · Need more sales people. · Limited budget. · No pilot or trial done yet. · Don't have a detailed plan yet. · Delivery-staff need training. · Customer service staff need training. · Processes and systems, etc · Management cover insufficient.

opportunities · Could develop new products. · Local competitors have poor products. · Profit margins will be good. · End-users respond to new ideas. · Could extend to overseas. · New specialist applications. · Can surprise competitors. · Support core business economies. · Could seek better supplier deals.

threats · Legislation could impact. · Environmental effects would favor larger competitors. · Existing core business distribution risk. · Market demand very seasonal. · Retention of key staff critical. · Could distract from core business. · Possible negative publicity. · Vulnerable to reactive attack by major competitors.

Guidelines for Submission: Your paper must be submitted as an 8-10 page APA-style Word document with double spacing, not counting the cover page and reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.

Pls add Abstract, Introduction and conclusion page