unit6_assignment-mba6024

Strategic Fit of the Firm Assessment

From: Stanley Thompson, Jr.

To: The Ford Strategy Vice President

Date: 12 June 2016

Ref: Analytical findings and strategic issues

Dear Sir/Madam

After going through the company's report for the past few years, there are some analytical results and strategic issues that I want to bring to your notice. The analysis that I have done focuses on three major elements of the company and also opportunities about how strategic elements fit the strategic frame. From the analysis, I realized that had been some inconsistencies between the firm's strategy and its goals a thing that has been the cause of the company’s failure in the past. For example, the strategy that the corporation was using before 2010 did not in any way establish a direction as well does not set aspirations that are supposed to motivate and inspire the employees so that they can work towards achieving organizational goals. It is for this reason that according to the number of years that the Ford Company manufactured by countries and years, in almost all countries apart from China, there was a reduction in production comparing 2008 and 2010 production.

It is a great thing that over the years and especially since 2010, the company has made a lot of internal improvement thanks to the great strategy that you created, implemented and continues to maintain to date. The reason is that the company has employed different strategies that have helped in improving the quality of vehicles being produced. Also, the policies have assisted in cutting production cost hence enabling the company to sell the quality motor vehicles at a much lower price than before. The company has also improved the quality of staffs it hires for the purpose of carrying out different activities. The skilled and competent employees have helped the company to remain innovative and competitive in the automotive industry.

I would also recommend that the company has significantly improved on its organizational structure and culture. The reason is that the current culture and structure allow the chain of command to reign, discipline, focus and commitment by all stakeholders. Hence, all parties concerned are bided together by similar goals and objectives a thing that has helped in creating similar interests. Again, the way the organizational structure is presently set makes it possible for suit all tasks to their relevantly skilled personnel hence promoting effectiveness and efficiency. With all these elements in place, it is possible for the Ford Motor Company to establish and sustain a competitive advantage in the motor vehicle industry. Moreover, the current strategies being applied grants a coherent to a decision concerning the allocation of resources.

Though there have been few unethical dilemma cases that have been reported from different branches around the world; the good thing is that the situation has been handled on time and efficiently. Importantly, the complaints from the shareholders and stakeholders concerning the distribution of excess profits have gradually declined. The reason is that the current strategy allows a consistent balance between shareholders and stakeholders interests. It is evident that the approach has established cohesion among the shareholders and all other interested parties and clear lines have been established. Hence, every stakeholder knows his/her role at the company hence promoting understanding and team spirit. It is only advisable that the strategy since it has helped in attaining good and desired results should only be improved for the better.

Thank you

Yours