unit5-dq2-mba6024

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Running head: STRATEGIC

Strategic Frame Assessment

Stanley Thompson

MBA 6024

29 May 2016

Executive Memo: Business and Corporate Strategies

Internal Memorandum

Date: May 22, 2015

To: Terri Bell, Executive Vice President – Strategy Relations

From: Anthony McConnell – Human Resource Manager

Subject: Findings from Preliminary Analysis of the Organizations Strategy

Identification of business’s and corporate strategies is of great importance to the overall transformation of the current project in our organization. The project is about establishing an online portal for selling and delivery of the firm’s commodities. Through the availability of viable generic business and corporate strategies, the project has prospects of scaling its heights in terms of productivity in comparison to its competitors. Part of the strategies includes competitive advantage, cost leadership strategy, differentiation strategy as well as focus strategy. Through the above interventions, the firm through the project stands at a position of achieving utmost profitability. The firm is competing in the market through offering of commodities of good value. Similarly, lowering of prices enhances attraction of the customers (Mennen, 2010).

For the purposes of supplying customer needs efficiently, the firm has established differentiation strategy. For instance, customers are now at a position of buying our commodities from the online portal, which is subsequent to the delivery. This strategy attracts customers since our operations are kind of distinctive as in comparison to our competitors in the market. Similarly, our firm practices globalization as an example of a corporate strategy. Even though there is no single branch in an oversea country, we classify the online portal as an example of globalization strategy. Regardless of client location, after buying the goods, it can be delivered either by means of road, railways or at times through air for the oversea clients.

The firm’s business strategy is very effective by a look at the past benefits. The strategy involves articulation to an effective HR policies as well as promotion of teamwork in the firm through sharing of ideas. Similarly, the firm also undertakes various remuneration activities including rewarding of employees on the various performances. In doing so, it is a strategy that increases the likeness of the firm’s prosperity (Dettmer, 2013). On the other end, the firm’s competitive plan generally involves delivery of quality goods, in cheaper prices as in comparison to their competitors. For the various business units of the firm, the effective business strategy involves practice of advertisements through various promotional portals. Through promotions, there is the likeliness of the firm strengthening its market position. Advertisements conform to attraction of many customers. This thereby assists the firm in gaining a competitive advantage in the market.

Advertising model still takes center stage as the business model of the firm. With the heightening of radio stations as well as television programs, promotion of our products conforms to numerous profits made in the industry. For instance, the core products include micro-powered solar systems that when fully charged, are capable of running operations in relatively big industries (Deb, 2014). Our customer value proposition is ‘Excellence and effective service’. It denotes to the effectiveness of our products hence customer’s takes more credit on our products. On the other end, our profit proposition is ‘Denote to the poor children’. This kind of statements attracts more customers since our organization does not only operate for the purposes of profitability but also to give back to the community.

The firm’s corporate strategy involves a precise elaboration on the current stability of the firm, prospects of the firm in the future as well as the set mechanisms on how to arrive at the prospects. In our products, it involves production and sell of effective and quality goods. The firm’s geographical location is reasonable due to the ease in accessibility. Through our initial vision statements, the firm has expanded in field operation through the opening up of several branches in the country (Mennen, 2010). The business and corporate strategy are clearly outlined for the purposes of scaling the firm’s operations to new heights.

References

Deb, T. (2014). Strategic approach to human resource management: Concept, tools and application. New Delhi: Atlantic.

Dettmer, H. W. (2013). Strategic navigation: A systems approach to business strategy. Milwaukee, Wis: ASQ Quality Press.

Mennen, M. (2010). An Analysis of Ryanair's Corporate Strategy. München: GRIN Verlag GmbH.