Strategic Management Paper & Business Plan

[ Please complete this page last]

[Your business summary should be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the body of this plan.]

Business name: [Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name.]

Business structure: [Sole trader, partnership, trust, company.]

ABN: [Registered Australian business number.]

ACN: [Registered Australian company number, if applicable.]

Business location: [Main business location]

Date established: [The date you started trading.]

Business owner(s): [List all of the business owners.]

Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]

Target market:

[Who are you selling to? Why would they buy your products/services over others?]

Marketing strategy:

[How do you plan to enter the market? How do you intend to attract customers? How and why will this work?]

Vision statement:

[The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are.]

Goals/objectives:

[What are your short & long term goals? What activities will you undertake to meet them?]

[Briefly outline how much profit you intend on making in a particular timeframe. How much money will you need up-front? Where will you obtain these funds? What portion will you be seeking from other sources? How much of your own money are you contributing towards the business?]

Who they are/founded information:

Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]

Organisation chart

[Outline your business structure in the chart below.] Key Personnel, name, job title, and # of years

[Mr J Citizen

Owner/Manager]

Marketing Manager]

[Mrs Cherie Laws

Office Manager]

Receptionist]

Events

Coordinator]

[Mr Jo Stevens

Operations]

[Ms Fran Reid

Salesperson]

Starbucks Business Plan 2016

Page 21

Page 1

S.W.O.T. analysis

[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]

- Combines a strength and weakness

Your competitors

- CPM and Verbiage

Advertising & sales

BCG Matrix and explanation

[What is your business' vision statement? It should briefly outline your future plan for the business and include your overall goals.]

[What is your business' mission statement? I.e. how will you achieve your vision?]

Recommendations

· To your company from your matrixes where they need to make improvements and fix it. Matrixes include EFE (external factor evaluation), CPM (competitive profile matrix), IFE (internal factor evaluation), Financial ratios, SWOT (Strengths, Weaknesses, Opportunities, and Threats), and BCG (Star – growth/money; ? – grow/money?; Cash cow – money/no growth; Dog – get rid of not growing or making money).

· Issues versus competitors: What are the issues and what needs to be improved?

The Future

– Recommendations to prove your point!

History 3 years

History of finances for the past 3 years

Projections 3 years

Based on recommendations for 3 years of future money

- How are they going to afford the money?

- How much will they change per year?

- Compared to SEC/Morning Star

- Financial projections better or worst?

- Down – why and what happened?

- Up - why and what happened?

- How aggressive or defensive is the company over or sustaining?

- Is there room for improvement?

Statement of where the company currently is and where they are heading in their projections?

[Double-click the table below to enter your details or attach your own Balance sheet forecast at the back of this business plan]