Marketing Assignment

1. Analyze marketing strategies in reaching markets with their products or services.

2. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.

3. Conclude with the integrative strategies used in today’s global environments to reach targeted markets and maximize marketing dollars spent.

4. Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.

Grading Rubric

Please refer to the rubric on the next page for the grading criteria for this assignment.

CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable

25 points17 points8 points0 points

The student clearly describes

the objectives of the paper

and concludes with a clear

meaning evident to the

reader.

The student describes all of

the objectives clearly and

the introduction provides

some clarity.

The student describes some

of the objectives and/or the

introduction or the

conclusion lacks clarity.

The student does not

describe objectives clearly,

and the conclusion and its

relevance are not clear.

25 Points15 Points5 Points0 Points

The student describes all

objectives required in a

meaningful and relevant

way.

The student describes most

of the objectives in a

meaningful way.

The student describes the

objectives but clarity is not

evident.

The student does not

describe or does not

provide any objectives in

the paper.

25 points17 points8 points0 points

The student clearly analyzed

and described all of the

objectives using content

from the course.

The student clearly analyzed

and described most of the

objectives, but did not fully

analyze the roles,

mechanisms, or the

applications completely

using content from the

course.

The student did not clearly

analyze and describe the

objectives using content

from the course.

The student did not clearly

analyze objectives in the

paper from content from

the course.

10 points 8 points 5 points 2 points

Student does not make any

errors in grammar or spelling,

especially those that distract

the reader from the content.

Student makes 1-2 errors in

grammar or spelling that

distract the reader from the

content.

Student makes 3-4 errors in

grammar or spelling that

distract the reader from the

content.

Student makes more than

4 errors in grammar or

spelling that distract the

reader from the content.

15 points 12 points 8 points 5 points

The paper is written in

proper APA and

organizational format. All

sources used for quotes and

facts are credible and cited

correctly. Excellent

organization, including a

variety of thoughtful

transitions.

The paper is written in

proper format with only 1-2

errors. All sources used for

quotes and facts are

credible, and most are cited

correctly. Adequate

organization includes a

variety of appropriate

transitions.

The paper is written in

proper format with only 3-5

errors. Most sources used

for quotes and facts are

credible and cited correctly.

Essay is poorly organized,

but may include a few

effective transitions.

The paper is not written in

proper format. Many

sources used for quotes

and facts are less than

credible (suspect) and/or

are not cited correctly.

Essay is disorganized and

does not include effective

transitions.

Format - APA

Format, Citations,

Organization,

Transitions (15

Points)

Introduction and

Conclusion:

A clear objective

and conclusion are

included (25 Points)

Mechanics (10

Points)

Descriptions/

Explanations:

Descriptions/

explanations of the

objectives were

incorporated in a

meaningful way (25

Points)

Clarity:

The descriptions are

relevant and

applicable to the

content (25 Points)