Assignment 1: LASA 2

Assignment 3: Market Plan Section 1

Carla Fonseca

Argosy University

Module 1, Assignment 3

MKT230 A01

June 01, 2016

Instructor Toi Walker

Introduction to Marketing

Marketing is a necessity to the success of any company in selling its products to clients or customers. The WBC is operational without this important aspect of business hence risking the very important segment of customers that determine the success of any corporation. Developing a strategic business marketing plan is necessary in order for the company to generate sufficient and recurring revenue, to create and make profitable customers, consumer relations, or experience, and to satisfy consumer/customer needs (Kotler & Keller, 2012). This will ensure a wide market to the company’s water product and actuate consumer loyalty spirit hence, maintaining a wide range of customers to its product.

For this reason this marketing plan asses the first segment of marketing, the environment, which is the initial step towards developing a comprehensive and effective marketing plan that will effectively lead the company to attaining its goals and objectives. This section will examine the marketing mix, its environment, and relation to other departments of the business, the planning process of strategic marketing, the levels of organization, and its objectives and goal to the ethics in the market.

Marketing Mix

This is designed or intended to implement and realize the concept of marketing in any company or corporation. This segment covers the popular and fundamental 4 P’s of the business marketing mix; this includes promotion, product, price and place (Washington State Ferries, Washington & Washington State Library, 2015). In consideration to this fundamentals of the marketing mix, it is also necessary to consider being aggressive in the approach taken for advertising. My suggestion for this stands at the company’s involvement in not only advertising with radio and television commercials but also through print such as ads, newspapers, flyers and social media channels.

Product: The product being pure mountain mineral water the bottle should maintain a label designed with a mountainous feels background with the company’s name on the label. This will give the consumers a mountainous feel which is an imaginary refreshing cool and relaxing feel.

Promotion: This will take the nature of radio and television cable networks broadcasting alongside print and online advertising. This will ensure wide rage coverage of attracting potential customers that use these platforms on a daily basis.

Place: The Company will begin by selling its product in the United States where it will venture into multiple privet and public companies through vendors and sales personnel. After which it will take a regional expansion; the ultimately global presence. Sales will begin from the United States for the basic reason that the majority of bottled water is here consumed with approximately thirty-two gallons consumed per capita (Washington State Ferries, Washington & Washington State Library, 2015).

Price: The local average and minimum price for the company’s bottled water will be $1 per gallon. This will be to suit its quality, and enhance the customer purchasing science of expensive is quality for more clientele who seek quality in products.

The Marketing Environment

The United States economy is on the rise or increase and the consumption and use of bottled water is an ongoing drift. In this kind of and environment there is tremendous potential and probability for sales to increase hence the company’s revenue growth. The company’s possession of excellent information regarding the bottled water market will enable it to learn and adapt to the common attributes of our preferred customers and consumers. The information or knowledge will be leveraged to improve comprehension on who is served, what are his specific needs, and how the company can enhance its service to them and suit their preference.

Marketing and its relationship

The marketing department will be able to relate to other functional area of the company to secure and locate the crucial information to enhance production to meet the customer’s preferences. Together with the finance functional area, the marketing department will secure funds to enable it, advertise, and market the company to its potential customers. Through the technology and functional areas marketing will be enhanced into the web space to catch the attention of the billions of internet users daily. This will enable the company to effectively achieve its goals and vision more comprehensively as opposed to working in isolation (Westwood, 2016).

Strategic Marketing

Water producers in the BWC has a very good chance for expansion and growth, for the reason that there is still in existence an increasing demand and want of buying still water in regards to sparkling water, but also the company can capture the market share from ongoing imports of the produced and packaged bottle still water. There exists numerous medium and small size companies today that engage in the production of goods hence replacing the import needs, yet only little of these are exporting into the regional and global markets. There is still a short of consistency in manufacturing, lack of knowledge, and information on marketing, particularly on strategies of marketing hence the keenness of this company to capitalize.

One of the major and fundamental functions within a business is the marketing region or district and as it is of the highest relevance and importance; The BWC’s marketing strategy will implement a proper just in time strategy to enable it be a step ahead of competition and rivalry marketing strategies. This will ensure that the company’s marketing department will potentially result and lead into the company’s getting or receiving a better and enhanced positioning in the marketplace and market demand at large. It will increase the fresh WBC’s market share and suit, satisfy or please its customer’s wants, needs, and convene their demands and preferences. Thus, the implementation and creation of a successful marketing strategy in the company’s business as it is a very important and crucial aspect of success (Pospelova, 2013).

Strategy

The company will follow a hierarchical organizational structure or levels to ensure the proper channeling of information and proper governance of the marketing plan. The marketing department will be headed by the Chief marketing director who is directly answerable to the company’s Chief Executive officer of the Company’s president. Close to the marketing director will be the advertising manager, brand design advisor, customer relations manager, and the brand cost advisor. All this organizational levels of the marketing department will work together to ensure that the departments will meet its goals and objectives, to get the company’s product out there into a wide range of consumers in identifying and satisfying customers preferences and needs through advertising and producing appealing products to attract customers hence increase the company’s prominence and revenue. This is also done with hope of a soon attaining of the global presence thus also creating employment to native notations of the company’s presence (Westwood, 2016).

Ethics in Marketing

With the company’s honesty in marketing its truly pure mountain water, it will be subsequent to the Federal Trade Commission Act’s necessities and requirements for fare trade in ethical marketing. The company will produce, price, and market its product moderately according to the federal’s general average of price of bottled water per gallon. The company will distribute and deal out evenly to every merchant who shows a valued interest and concern. The company will also uphold its beliefs in proper, fair, flaxen business practices, and ventures, which will carry on to assist the company in its development and growth as a customer product oriented company.

REFERENCES:

Kotler, P., & Keller, K. L. (2012). Marketing Management. Upper Saddle River, NJ: Prentice

Hall.

Pospelova, T. (2013). Hulu Press: Strategic Marketing Plan. Saarbrücken: LAP LAMBERT

Academic Publishing.

Washington State Ferries, Washington (State), & Washington State Library. (2015). Turning

The Tide: Transforming the Brand & Rebuilding Ridership: Marketing Plan 2009-2015.

Olympia, Wash.: Washington State Dept. of Transportation.

Westwood, J. (2016). How to Write a Marketing Plan. Philadelphia, PA: Kogan Page Ltd.