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cheesecake_factory_1.docx

Running Head: PROJECT PLAN PART 1

PROJECT PLAN PART 1 6

Introduction

This project plan will facilitate the implementation of a delivery service within all locations of The Cheesecake Factory. The restaurant chain currently does not offer this service, and adding this option for dining to guests within a 15 mile radius of existing locations would increase the customer base, and cater to those patrons that may prefer to dine in the comfort of their home. The service would also be used for business consumers, offering a catering menu as well.

Project Management Approach

For the project management of this project, I will be using the Lewis method, which is “a practical, no-nonsense approach that, when followed, helps managers avoid many of the pitfalls that cause projects to fail.” (Lewis, 2011, p. 51) The main components of this project management methodology are initiation, planning, execution, control, and closeout. Each component has several layers within that stage of planning.

The project manager, Laurie McKenzie, will oversee all aspects of the project. The project team will consist of current The Cheesecake Factory employees from human resources, marketing, finance, legal, and operations. During the initiation phase of the project, the scope/goal of the project is defined. Once the overarching goal is determined, and during what timeline it should be completed in, the planning stage begins. This is where the project manager along with the project team detail out the pieces of the project that need to be accomplished. Specific tasks are created with timelines and responsible parties to complete the task. Risks are identified and strategies are put into place to mitigate the risks. The execution phase is when the plans are carried out and put into action. Should any obstacles arise, plans are adjusted and reorganized as necessary within the scope of the project. The control part of the project method involves the documentation, risk management, and overall how metrics are going to be assessed and accountability held for the various parts of the project. Closeout of the project will be one the delivery product has been successfully implemented, there is a quarters worth of results to build upon, and the project is complete.

Project Scope

The scope of this project includes the planning, execution, control and closing of the project to implement a delivery service within branches of The Cheesecake Factory. This project will not affect any ongoing policies or procedures within current business operations. The scope of the project includes establishing guidelines/minimums for delivery orders, establishing delivery routes, contracting with a vendor for delivery vehicles, legal policies for insuring drivers and liability control, and budgeting for equipment such as warmers and coolers within the delivery cars to maintain product quality.

Milestone List

The milestone list contains all of the main activities during the course of the project. Should there be any change in date, this would be communicated to the project team during the weekly meetings and adjusted accordingly.

Milestone

Description

Date

Initial Project Meeting with Project Team

To determine information/resources needed

5/23/2016

Budget Proposal to Finance

Submission of project budget to finance for approval

6/1/2016

Purchase of delivery vehicles from vendor

Order placed to take delivery of vehicle fleet

6/30/2016

Legal requirements met

From an HR/liability perspective with delivery drivers employed

6/30/2016

Marketing campaigns launched

Advertising complete

7/31/2016

Staff hired/realigned

Drivers hired in heavier markets, or staff realigned where available

7/31/2016

Initial Product Rollout

Begin delivery service

8/15/2016

Initial Results Review/Adjustments Made

After 3 months of the service, actual ROI, tweaks made where necessary

12/1/2016

Project Complete

Final adjustments made to project, product complete and fully implemented

12/31/2016

Schedule Baseline and Work Breakdown Structure

Milestone

ask

Team Member

Date

Initial Project Meeting with Project Team

To determine information/resources needed

PM

5/23/2016

Budget Proposal to Finance

Submission of project budget to finance for approval

PM

6/1/2016

 

Quotes from vendors vehicles

Operations

 

Quotes from vendors warming/cooling units

Operations

 

Quotes from legal if additional insurance needed

Legal

 

Quotes for marketing materials

Marketing

 

Final budget draft

Project Team

Purchase of delivery vehicles from vendor

Order placed to take delivery of vehicle fleet

Operations

6/30/2016

Legal requirements met

From an HR/liability perspective with delivery drivers employed

Legal

6/30/2016

Marketing campaigns launched

TV/radio ad creation

Marketing

7/31/2016

 

Flyers/handout creation

Marketing

 

Delivery materials ordered (bags, boxes, etc)

Marketing

 

Advertising complete

Marketing

Staff hired/realigned

Hiring

HR

7/31/2016

 

Pay scale creation

HR

 

Background/driving record checks

HR

Initial Product Rollout

Begin delivery service

Locations

8/15/2016

Initial Results Review/Adjustments Made

After 3 months of the service, actual ROI, tweaks made where necessary

Project Team

12/1/2016

Project Complete

Final adjustments made to project, product complete and fully implemented

Project Team

12/31/2016

References

Lewis, J. P. (2011). Project planning, scheduling, and control: A hands-on guide to

bringing projects in on time and on budget. (5th ed.). New York, NY: McGraw-Hill.