5 page Paper Due today. Please read details below.

Running head: TITLE IN LESS THAN 51 CHARACTERS CAPITALIZED

Advertising Plan

Your Name Here

Keller University

Date (optional)

Executive Summary

Introduction

Start your paper here. An introduction paragraph is a good idea. It should state the purpose of the BFI paper about your consumer product and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph.

Recommendation Overview

Indent first sentence in each paragraph five spaces. The product concept should be spelled out very clearly. 

Purpose of the Project

This section summarizes who, what, where, when, why, and maybe how; it explains the purpose of the project.

Product Concept Description

Describe of your product …this area can be brief. But, physically describe the offering, does it come in different colors, different engines, what choices does the consumer have?

Pricing, Promotion, & Placement Concept Description

Describe of your product’s pricing, promotion, and channel of distribution (or placement plan – where can consumer’s buy this) …this area can be brief – one sentence for each is fine.

Pricing

xxx

Promotion

xxx

Placement (Channel of Distribution)

xxx

Target Market

Indent first sentence in each paragraph five spaces – ages, incomes, genders, psychographics? What is the size of this new target market? Remember, this is the consumer that will buy this product and use the product.

Basis for Recommendation

This provides your rationale as to why the company should pursue this product. You will need at least three to five solid reasons in support of your idea.

Company Background

Include the name of the company that will fund own this product offering. Is this an existing company or a new venture?

Strategic Fit

Does this idea fit the corporate strategy or business line – why? If you did not use an existing company – then what is your corporate strategy to get your brand known. This can be a difficult task to do when you are entering a ‘new to the world’ brand. What is your plan?

Forecast - Revenue & Unit Estimates

Consider the revenue and unit expenditure – use tables here along with text, present in an organized manner. Consider the capital requirements – use tables here along with text if needed, present in an organized manner. This is a general forecast on your profitability. Do not stress about this – but make a good effort at identifying the profitability you may see in regards to this venture. Instead of the below titles, you might use Monthly costs if you were opening a store – what is the rental of your new location and include an estimate on utilities. How many units are you going to sell each month – so you could include a column that is Units Projected to Be Sold Monthly. Truly it is easy as this – make a good effort to identify profitability. .

Unit Cost	Sales Cost	Revenue

Concept Development Plan

What is required to get this concept developed and tested?

Project Timing

Provide an overview of your timing for this project and discuss any issues and road blocks that might occur.

Project Contingency Plan

All good managers have a contingency plan, what is yours?

Conclusion

Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion.

References

APA format please

Consider using this web site for assistance:

http://www.calvin.edu/library/knightcite/index.php