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COPYRIGHT NOTICE

The reproduction of this material was copied with permission of the copyright holder. In an educational setting it is especially necessary to operate within the bounds of the copyright laws. The impropriety of much unauthorized copying is all too often overlooked by users in an educational environment.

Although copying all or part of works without obtaining permission is quite easy to do, such unauthorized copying is a violation of the rights of the publisher or copyright holder. This is in direct contradiction with the values this educational institution attempts to instill. FIU makes every effort to abide by the standards set forth by the copyright laws.

All fees and royalties have been waived by David W. Nylen and he has given Stephen Barnett expressed permission to produce this electronic version of the marketing decision-making handbook for use in his graduate business courses

Any attempt to duplicate this material without obtaining the appropriate authorization is prohibited.

This book was previously published by Prentice-Hall, Inc. A Division of Simon & Schuster

Englewood Cliffs, New Jersey 07632

Copyright 1990 by David W. Nylen, Ph.D.