BUS 599

COMPANY

NAME: Cate’s TLB, LLC (Cate’s Tea and Lemonade Beverages)

LOCATION: Memphis, TN

At Cate’s TLB we pride ourselves on having a simple, all natural, quality non-alcoholic beverages (NAB) that provide energy and stamina in a delicious variety of unforgettable flavors.

STATEMENT OF MISSION

Cate’s TLB provides our customers with high quality beverages made with simple ingredients, at competitive prices. We produce our beverages with a professional quality team environment built on accountability, compassion, and respect.

PRODUCTS

The products offered by Cate’s TLB include all natural lemonade, sweet tea, and unsweetened tea.

SALES AND MARKETING STRATEGY

Cate’s TLB has received a Letter of Intent from Whole Foods to carry its products in 125 stores within the Mid-South Region of the United States, at approximately 10 bottles per day (1,250 bottles per day).

Revisit SALES STRATEGY based on value proposition summary from Jurel’s paper.

We are going to utilize a B2B marketing strategy for marketing our health drinks.

Marketing is regarding communicating the product value to consumers for the function of selling or promoting that product. Consumers are really the first Targets of B2B marketing. Our main target customers are the wellness market which consists of sportspersons, non-athletes, and those in the general populations who are worried regarding their weight, are regularly engaged in workouts such as yoga, jogging, gyming and outdoor sports etc. Cate’s TLB will facilitate proper hydration and nutrition to such populations who regularly work out.

Our drinks will be different from other power drinks available in the market like red bull or sting which uses artificial flavors and ingredients. Cate’s TLB is homemade product and contains less sugar catering to health conscious consumer needs. It is much safer and increases the power, freshness, and stamina of the users for ultimate performance.

Following are the variety of features of Cate’s TLB for targeting the health conscious wellness market.

Give Immediate Power

Stamina Booster

No side effects

Increase work and sports performance

Less sugar contents

Increases performance

Refreshing

Our product differentiates us from the variety of competitors in the market as our products have something that will modify the means persons will rehydrate themselves within the course of the workout and after. It will add to our products value positioning for health conscious consumers.