business communications

What is your team name?

AMSN

What is the origin and/or meaning of the name?

The First letter of each member’s name.

What is your team (consulting firm) logo?

What is the origin/significance of the logo? In what way(s) does the logo represent your firm?

The origin of the logo is the combination of our personalities color codes. Our personalities’ colors are Red, White, and Blue. It’s what diversifies us and it’s what brings us together.

Mission Statement

A mission statement answers the questions “Why do we exist? What is our organization’s core purpose?”

Characteristics of a mission statement

· Short

· Memorable

· Inspiring

· Market focused

· What you want to be remembered for

· Not fluffy

Example: To organize the world’s information and make it universally accessible and useful – Google.

After looking up some mission statements from various organizations (you can find these on organization websites), create a mission statement for your firm. Type it below.

To help every corporation brighten its Image and prospective.

Vision Statement

Answers the question “Where are we headed?”

Characteristics of a vision statement

· Future casting 5+ years

· Clear and visible

· Audacious (a bit)

· Descriptive

“Know what mountain you are climbing, because when you get to the top of it, you want to make sure you are on the right mountain.”

Example: To cure the world of breast cancer – Susan B. Komen Foundation

After researching the vision statement of a few organizations similar to yours, create a vision statement for your firm. Type it below.

To enhance all corporations identity, communication, and image.

Key Roles

What are the key roles to be filled in your firm?

Chief executive officer

Chief Financial officer

Marketing manger

Chief operation officer

Which team members will fill each of these roles?

CEO - Ali Aljuraifani

CFO - Naif Alsuwailem

COO - Mel Ramirez

Marketing manager - Salah Alharbi

Topic to Problem Statement

What is the general topic your team has selected?

Corporate Image

What sorts of business/workplace problems might a company have regarding/due to this topic?

1- Bad publicity

2- Inaccurate advertisement

3- Employees

4- Product quality

5- Bad workplace

Name a couple of organization(s) that might have this problem? (You may or may not have evidence of this)

1- Chipotle

2- Apple

3- Walmart

4- H&M

Select one organization (could be for profit, non profit, government agency, municipality) that is going to be (for purpose of this project) seeking a consulting firm to help them solve a specific business problem regarding your topic area. Type the organization below.

Chipotle

Write a clear and concise descriptive problem statement that includes the specific business problem needing to be solved (related to your topic) and the specific organization that is seeking help with the problem.

Note: the organization may or may not actually have this problem in reality. It just needs to be plausible that this organization would be experiencing this business problem and seeking consultants.

Example 1: Target Corporation is experiencing a high rate of turnover amongst new employees six to twelve months after hire. The company is rethinking its hiring policies and training of new employees. How might Target Corp. improve its hiring/training practices to lower its turnover rates?

Example 2: H & M is experiencing an increase in employee to employee conflicts. Many of the employee complaints that have been submitted are related to social chatter and gossip of fellow employees. The conflicts are causing some employees to call in sick to avoid face to face interactions with colleagues, practice avoidance behaviors, and engage in verbal conflicts both in the stores and in social media. This is causing losses in sales, morale, and professional image for the company – all very costly. What can H&M do to turn this trend around, minimize gossip and social conflict and increase camaraderie amongst employees?

Chipotle corporation is experiencing high rate of customer food poisoning. This high rate is hurting Chipotle’s image. Now Chipotle is planning to hire consultants to help with its Image.

Work Schedule

As a team, go over F7 Work Schedule. Work through a schedule and assignment of responsibilities for your team to fill in the work schedule. Note class deadlines for some of the items and set your team’s internal deadlines a responsible amount of time prior to allow for last minute corrections, etc.