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Tesre 2. The Configurations Compared

CRAFTSMAN BUILDER PIONEER SALESMAN

o

Strategies: ,

Product-market scope: Strategic change:

Key Goals:

Dominant Depts.:

Structure:

Traiectory:

Destination:

Quality Leadership Expansion Diversification Acquisition

Broad Dynamic

Growth

Planning & Control; Finance

Divisional Profit Centers

VENTURING

IMPERIALIST

Differentiation via

Innovation

Focused Dynamic

Technical Progress

R&D

Organic Flexible

INVENTING

ESCAPIST

Marketing Differentiation

Broad Stable

Market Share

Marketing

Divisional Bureaucracy

DECOUPLING

DRIFTER

Focused Stable

Quality

Operations, Production, &

Engineering

Bureaucracy Many Controls

FOCUSING

TINKERER

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