For Professor Anthony only

Your write up should be a 4-5 page Word document double spaced and at a minimum include answers to the following questions. The papers should flow logically. Cite any references you use.

What is the bottom of the pyramid? Estimate its current potential size?

Why is it a potentially attractive segment for marketers?

Describe 3 of the risks marketers encounter when targeting the “bottom of the pyramid (BoP)”

According the article which companies have been successful marketing to the BoP

What are some of the product, place, price and promotional adaptations they made to be successful?

Do you believe the BoP can be a successful target market for a company? Why or Why not?