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Bus 4801 Unit 9 Getting Started/Addressing an Ethical Issue Scoring Guide.pdf

Due Date: End of Unit 10. Percentage of Course Grade: 20%.

Addressing an Ethical Issue Scoring Guide Grading Rubric Criteria Non-performance Basic Proficient Distinguished

Evaluate the parameters of ethical decision-making

models as they apply to the recommended policy.

15%

Does not engage the topic of how parameters of ethical decision-making models apply to the recommended policy.

Offers some generalizations about parameters of ethical decision making, but does not sufficiently apply them to the recommended policy.

Evaluates parameters of ethical decision-making models as they apply to the recommended policy.

Evaluates parameters of ethical decision-making models as they apply to the recommended policy, with careful attention to multiple stakeholders.

Assess degree of social responsibility in a corporate

policy. 15%

Does not assess the level of social responsibility in a corporate policy.

Offers some generalizations about social responsibility, but does not use social responsibility to assess a corporate policy.

Assesses degree of social responsibility in a corporate policy.

Impartially assesses the degree of social responsibility in a corporate policy.

Develop a corporate policy for resolving ethical dilemmas.

15%

Does not engage the topic of corporate policy for resolving ethical dilemmas.

Describes a corporate policy, but does not explain how it will resolve the ethical dilemma.

Develops a corporate policy for resolving ethical dilemmas.

Develops a corporate policy for resolving ethical dilemmas, and uses professionally validated criteria to evaluate the possible benefits.

Support recommendations with well-reasoned analysis

and specific examples. 15%

Does not support recommendations with analysis or examples.

Offers some examples in connection to corporate policy recommendation, but does not indicate how these examples support the policy.

Supports recommendations with well-reasoned analysis and specific examples.

Supports recommendations with well-reasoned analysis and specific examples, and also acknowledges areas of uncertainty or knowledge gaps that may affect results.

Recommend a strategy for communicating the policy to the organization in a manner

that meets the needs of the audience.

15%

Does not offer a strategy for communicating the policy to the organization.

Offers a strategy for communicating the policy to the organization, but does not explain why this will meet the needs of that audience.

Recommends a strategy for communicating the policy to the organization in a manner that meets the needs of the audience.

Recommends a strategy for communicating the policy to the organization in a manner that meets the needs of the audience, and supports this with references to professionally validated sources.

Describe potential limitations of the policy and strategies for monitoring and compliance.

15%

Does not describe potential limitations of a policy or strategies for monitoring and compliance.

Describes potential limitations of the policy, but does not offer strategies for monitoring and compliance.

Describes potential limitations of a policy and strategies for monitoring and compliance.

Describes potential limitations of a policy and strategies for monitoring and compliance, with careful attention to how various stakeholders might respond differently.

Communicate the ideas in a style suitable to academic

readers. 10%

Communicates in a manner that is not clear, concise, well-organized, or grammatically correct.

Communicates in a manner that is not consistently clear, concise, well-organized, and grammatically correct.

Communicates the ideas in a style suitable to academic readers.

Communicates in an exemplary and professional manner through clear, concise, well-organized, and grammatically correct writing, and there are no style or formatting errors.

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Bus 4801 Unit 9 Getting Started/Attitudes Toward Ethically Questionable Negotiation Tactics.pdf

Attitudes Toward Ethically Questionable Negotiation Tactics: A Two-Country Study

Moshe Banai • Abraham Stefanidis •

Ana Shetach • Mehmet Ferhat Özbek

Received: 23 January 2013 / Accepted: 12 December 2013 / Published online: 14 January 2014

� Springer Science+Business Media Dordrecht 2014

Abstract Current research has identified five discrete US

negotiation tactics, a traditional one considered to be eth-

ical, and four considered to be ethically questionable.

Scholars have independently used culture to explain how

the endorsement of these five negotiation tactics varies

across nations. They have also independently used inter-

personal trust and ethics propensity to explain antecedents

of the endorsement of those five negotiation tactics. This

research combines all those variables into one model that

investigates the influence of horizontal and vertical indi-

vidualism–collectivism, ethical idealism, and trust pro-

pensity on employees’ attitudes toward ethically

questionable negotiation tactics in Israel and Kyrgyzstan. A

survey questionnaire was translated from English to

Hebrew and Kyrgyz, and 615 responses were collected

from employees in various industries in the two countries.

We empirically confirmed three types of questionable

negotiation tactics discovered in previous one-nation

studies, namely, pretending, deceiving, and lying. Vertical

individualism was found to be positively, and horizontal

collectivism was found to be negatively, related to pre-

tending, deceiving, and lying. Ethical idealism was found

to be negatively related to the endorsement of the lying

tactics, while trust propensity was negatively related to the

pretending tactics. Compared with Israel, employees’

endorsement of ethically questionable negotiation tactics

was significantly higher in Kyrgyzstan. Contribution to

theory and practice is discussed.

Keywords Negotiation tactics � Horizontal and vertical individualism–collectivism � Ethical idealism � Trust propensity � Israel � Kyrgyzstan

Introduction

As business efforts toward higher levels of international

cooperation and integration gain momentum, the various

dimensions of unethical negotiation tactics have attracted

considerable attention from academics and practitioners

alike. In a quest for predictors of individuals’ attitudes

toward unethical negotiation, studies have proposed factors

such as culture (Triandis et al. 2001; Volkema 2004),

personal or demographic characteristics (Kronzon and

Darley 1999; Lewicki and Robinson 1998; Ma 2005;

Volkema 2004), personality (Ma 2005), emotional intelli-

gence (Foo et al. 2004), and problem-solving approaches

(Mintu-Wimsatt et al. 2005).

In the past decade, a number of studies have tested

various nationalities’ attitudes toward ethically

M. Banai

Zicklin School of Business, Baruch College, CUNY, One

Bernard Baruch Way, New York, NY 10010, USA

e-mail: [email protected]

A. Stefanidis (&) Department of Management, The Peter J. Tobin College of

Business, St. John’s University, 8000 Utopia Pkway, Bent Hall

326, Queens, NY 11439, USA

e-mail: [email protected]

A. Shetach

Management of Health Systems Department, Max Stern

Academic College of Emek Yezreel, 19300 Yezreel Valley,

Israel

e-mail: [email protected]

M. F. Özbek

Department of Management, Faculty of Economics and

Administration Sciences, Gumushane University, Gumushane,

Turkey

e-mail: [email protected]

123

J Bus Ethics (2014) 123:669–685

DOI 10.1007/s10551-013-2016-4

questionable negotiation tactics using measures that have

been developed in, and are tuned to, the US culture (Tri-

andis et al. 2001; Volkema 1998, 2004; Volkema and

Fleury 2002; Zarkada-Fraser and Fraser 2001). Yet, there

have been studies that emphasize the need for more inter-

national evidence, encouraging research on the negotiation

tactics of non-US and non-Western European samples

(Gelfand et al. 2001; Ma 2007). Other researchers advocate

for the development of research tools that would be

appropriate for the study of ethically questionable negoti-

ation tactics in diverse cultures (Erkus and Banai 2011;

Stefanidis et al. 2013).

In this context, the current research focuses on culture,

trust and ethics, as probable explanatory theories for the

endorsement of the use of ethically questionable tactics in

negotiation. Since most research has applied US originated

measures of ethically questionable negotiation tactics, we

have to resort to the same measures of which properties

have been tested and validated. Yet, rather than use them

globally as discreet constructs, we only use their various

items to empirically create new constructs. Erkus and Ba-

nai (2011) and Stefanidis et al. (2013) have employed a

similar strategy in their research in Turkey and Peru,

respectively. Yet, their efforts were limited to one country

at a time. We advance this logic and refine the empirical

construct of ethical negotiation strategy and the anteced-

ents of employees’ tendency to endorse ethically ques-

tionable negotiation tactics, by testing the model in two

countries, namely, Israel and Kyrgyzstan. Specifically, we

empirically test the influence of horizontal and vertical

individualism–collectivism, ethical idealism, and propen-

sity to trust on employees’ endorsement of ethically

questionable negotiation tactics.

Our motivation to empirically investigate employee

attitudes toward ethically questionable negotiation tactics

by sampling Israeli and Kyrgyz cultures was fueled by

three reasons. First, countries in the Middle East and

Central Asia regions have been in the epicenter of diver-

gent political, economic and social shifts that inevitably

reflect onto business ethics. Second, the two countries have

only sparsely been researched with regard to their negoti-

ation ethics; especially in the case of Kyrgyzstan, business

ethics research has been very limited. Third, imbued within

distinctively diverse historical backgrounds and religious

traditions, Israeli and Kyrgyz businesspeople negotiation

attitudes may display discrepancies, the study of which can

provide finer insights regarding comparative research on

negotiation tactics.

In the next sections, we review the existing literature in

the studied fields. We further present the methodology of

our research, the findings and the conclusions. Implications

for theory and practice, and recommendations for future

research are offered.

Ethically Questionable Negotiation Tactics

In Volkema’s (1998) cross-cultural study in Mexico and

the United States, participants rated 17 marginally ethical

negotiation tactics. Interestingly, in both countries,

respondents were found to be more likely to use the 17

tactics than they perceived them to be appropriate (Volk-

ema 1998). Regardless of the short-term transient benefits

(Curhan et al. 2006), in the long-run, the adoption of eth-

ically questionable negotiation tactics can cause a negative

climate and cultivate distrust between parties (Tenbrunsel

1998), undermine future negotiations and imperil estab-

lished business relationships (Reitz et al. 1998), harm

corporate image and public relations (Cramton and Dees

1993), trigger financial loss or jeopardize future business

agreements (Schroth 2008). Negotiators who detect their

counterparts to employ unethical tactics feel less enthusi-

astic about the success of future negotiations with the same

parties (Boles et al. 2000).

According to Lewicki and Robinson (1998) and Rob-

inson et al. (2000), marginally ethical negotiation tactics

are classified into five groups: traditional competitive bar-

gaining, attacking opponent’s network, false promises,

misrepresentation, and inappropriate information gather-

ing. Although traditional competitive bargaining is con-

sidered rather acceptable, the other four tactics have been

deemed as ethically ambiguous (Al-Khatib et al. 2005). For

example, endearing one to the other party, pretending to be

angry or happy, and making high opening demands may be

perceived by some negotiators to be acceptable. In the

original research (Lewicki and Robinson 1998; Robinson

et al. 2000) these tactics have been referred to as ‘‘tradi-

tional competitive bargaining.’’ In current research (Erkus

and Banai 2011; Stefanidis et al. 2013) these tactics were

named ‘‘pretending.’’ Yet, misrepresenting facts, paying

members of other groups or faking friendship for infor-

mation, can be considered ‘‘deceiving’’ and ‘‘lying’’ tactics

that are mostly not acceptable by negotiators.

In view of these assessments, in this research we

examine unethical negotiation tactics on the basis of the

classification of three groups of tactics, namely, ‘‘pre-

tending,’’ ‘‘deceiving,’’ and ‘‘lying’’ (Erkus and Banai

2011). These three groups of tactics, that seem to escalate

in their severity from more to less socially acceptable,

could serve better in cross-cultural negotiation studies,

given that more specific and discrete tactics, such as the

‘‘inappropriate information gathering,’’ are culturally

bound and prone to yield biases in international settings

outside that of the US (Stefanidis et al. 2013).

Since previous research efforts (Erkus and Banai 2011;

Stefanidis et al. 2013) were limited to studying one country,

the inclusion of two countries, namely Israel and Kyrgyz-

stan, as yet another control variable, should prove to be

670 M. Banai et al.

123

significant in generalizing the constructs of pretending,

deceiving and lying cross-culturally. Yet, any potential

differences in the findings in these two countries could also

serve as a byproduct for future propositions about nations’

cultural differences, thereby refining theory of culture. In the

next section we describe the independent variables of our

study, starting with culture, and more precisely, vertical and

horizontal individualism and collectivism.

Horizontal and Vertical Individualism–Collectivism

Studies have explored the relationship between Hofstede’s

(1980) individualism–collectivism and House et al.’s (2004)

in-group collectivism dimensions of culture, and the

endorsement of ethically questionable negotiation tactics.

Other studies have explored the relationship between Tri-

andis’ (Probst et al. 1999; Triandis 1995; Triandis et al. 2001)

vertical and horizontal individualism–collectivism dimen-

sions of culture and conflict management styles (Komarraju

et al. 2008). Yet, the relationship between vertical and hor-

izontal individualism–collectivism and the endorsement of

questionable negotiation tactics has been under-researched.

In this study we make an effort to refine theory of culture by

using vertical and horizontal individualism–collectivism as

the explanatory variable of the endorsement of questionable

negotiation tactics in Israel and Kyrgyzstan.

Existing literature suggests that measuring ‘‘horizontal

individualism’’ (HI), ‘‘vertical individualism’’ (VI), ‘‘hori-

zontal collectivism’’ (HC), and ‘‘vertical collectivism’’

(VC) at the individual level can be particularly informative

(Probst et al. 1999; Triandis 1995; Triandis et al. 2001). In

negotiations, although the endorsement of negotiation

tactics varies between collectivists and individualists, there

has been no consensus regarding the relationship between

individualism–collectivism and ethical behavior (Elahee

et al. 2002; Rivers and Lyle 2007; Triandis et al. 2001;

Volkema 1998, 2004). In line with research work that

examines horizontal and vertical aspects of culture (Kau-

shal and Kwantes 2006; Komarraju et al. 2008), the present

research investigates the relationship between employees’

horizontal and vertical cultural dispositions and their atti-

tudes toward ethically questionable negotiation tactics in

Israel and Kyrgyzstan.

Individualism and Collectivism in Israel

and Kyrgyzstan

Literature search has revealed divergent information about

culture in Israel and in Kyrgyzstan. While Israel was

included in both Hofstede’s (1980) and House et al.’s

(GLOBE, et al. 2004) international research programs, the

same could not be said for Kyrgyzstan. In the absence of

information about Kyrgyzstan, in order to discuss the Ky-

rgyz cultural context we resorted to proxies in both studies:

Pakistan in the Hofstede’s study and Kazakhstan in the

GLOBE study. While Kyrgyz people would defy these

comparisons, these two nations are the closest to the Ky-

rgyz culture, in terms of religion and language. Cultures

emulate each other when they are based on a similar reli-

gion (Huntington 1993; Torbion 1982) or on a similar

language (Hofstede 1980; Torbion 1982). Pakistanis are

mostly Sunni Muslims. Kazakhs are predominantly Sunni

Muslims and they generally speak a Turkic language,

similarly to the Kyrgyz people (Central Intelligence

Agency 2013). Also, despite certain variations, Ardichvili

and Kuchinke (2002) have shown that Kyrgyz culture

dimensions are highly inter-correlated with those of the

Kazakh culture.

In Hofstede’s (1980) study, Pakistan scored 14 (out of

100) on Individualism–Collectivism, while Israel scored

54. On Power Distance, Pakistan scored 55 while Israel

scored 13; on Uncertainty Avoidance, the scores were 70

and 81, and on Masculinity–Femininity, 50 and 47,

respectively. In the GLOBE (House et al. 2004) study,

Israel differed from Kazakhstan on the dimensions of

power distance (4.73—on a scale of 5—and 5.31, respec-

tively), and on all aspects of masculinity, namely asser-

tiveness (4.23 and 4.46), gender equality (3.19 and 3.84)

and performance orientation (4.08 and 3.57). There was

also a significant difference on future orientation (3.85 and

3.57, respectively), a dimension on which there were no

scores for the two countries on Hofstede’s samples.

Hofstede (1980) held that it is difficult to determine

whether Israeli culture is individualist or collectivist. In the

literature, Israeli culture has been classified as individual-

istic and achievement-oriented, and one that emphasizes

autonomy (Izraeli 1994). Yet, Galin and Avraham (2009)

identified differences between Israeli Jews and Israeli

Arabs: Jews displayed lower levels of vertical collectivism

and they emphasized more direct communication than

Arabs did. Variations in the life and values of Jewish and

Muslim workers have also been reported by Sharabi

(2009). Furthermore, in their study among university stu-

dents, Tifferet and Herstein (2010) found that native

Hebrew speakers were significantly less individualistic

than native Arabic, Amharic, or Russian speakers.

Sanghera et al. (2011) studied the dynamics of the Ky-

rgyz household culture and referred that, in the post-Soviet

Kyrgyzstan, family and friendship networks constitute a

significant source of economic and emotional support in

exchange for moral commitments and expectations. Ismail

and Ford (2008) found that Kyrgyz leaders sometimes use

their age to their advantage within a culture in which power

sources may derive from seniority.

Ethically Questionable Negotiation Tactics 671

123

Kuchinke and Ardichvili (2002) measured Kyrgyz cul-

ture and discovered its partial alignment with the Kazakh

and Russian cultures. Comparing six countries, the authors

referred that Kyrgyzstanis were more individualistic than

the Germans, but less individualistic than the Americans,

and that, surprisingly, in terms of power distance they

ranked considerably lower than both the Germans and the

Americans. Also, Kyrgyzstanis displayed individualism

levels similar to those of the Russians and the Kazakhs

(Ardichvili and Kuchinke 2002). However, immediately

after Kyrgyzstan gained its independence from the Soviet

Union, students of Hofstede’s culture dimensions found

Russians to score low to average on individualism, average

to high on power distance, low on masculinity, and high on

uncertainty avoidance (Bollinger 1994; Elenkov 1997;

Naumov 1996). In general, these results were later con-

firmed by other researchers (Girlando and Eduljee 2010).

In their comparison among college students, Latova and

Latov (2009) employed the ‘‘Value Survey Module 1994’’

instrument and they found several similarities among the

Kyrgyz, the Kazakh and the Russian cultures. Taking

Turkey as a proxy, the authors observed that Kyrgyz stu-

dents displayed significantly higher levels of power dis-

tance, lower levels of individualism and masculinity, and

noticeably higher levels of uncertainty avoidance.

To sum up, our review indicates that should there have

been scores for Kyrgyzstan on cultural dimensions, it

would have tended to score higher than Israel on collec-

tivism and on power distance, and lower on time orienta-

tion. We conclude that, in general, Israelis tend to score

higher on horizontal variables while Kyrgyzstanis tend to

score higher on vertical variables. Yet, prior research

findings support the notion that different degrees of indi-

vidualism and collectivism can co-exist within the same

cultures, especially within non-homogeneous ones (Earley

and Gibson 1998; Erkus and Banai 2011; Gahan and

Abeysekera 2009; Green et al. 2005; Oyserman et al. 2002;

Singelis et al. 1995; Stefanidis et al. 2013; Triandis and

Suh 2002; Wagner III and Moch 1986).

Potential differences between the scores of Israelis and

Kyrgyzstanis on the dimensions of vertical and horizontal

individualism–collectivism could serve to refine theory of

cross-cultural research. As this is not the purpose of our

study and as we do not possess valid data to take this step,

we carefully adopt the null assumption that there are no

differences between the people’s scores in the two nations

and we rather formulate a set of hypotheses about the

relations between the four cultural dimension, namely,

horizontal and vertical individualism–collectivism and the

tendency to endorse questionable negotiation tactics, in a

sample composed of Israelis and Kyrgyz negotiators.

Horizontal individualists do not emphasize hierarchical

differentiation, while they value independence and

uniqueness (Triandis and Gelfand 1998). In horizontally

individualist cultures, the levels of corruption are low

(Triandis et al. 2001), because horizontal individualists do

not endorse ethically questionable negotiation tactics

(Volkema 2004). In general, individuals who score high on

horizontal individualism tend not to endorse deceiving

behavior (Triandis et al. 2001).

Hypothesis 1 Israeli and Kyrgyz employees who score

high on horizontal individualism will tend to endorse eth-

ically questionable negotiation tactics less than those who

score low on horizontal individualism.

Vertical individualists value diversity and status, they

try to differentiate from their counterparts (Triandis and

Gelfand 1998), they are competitive, and they desire to be

‘‘the best’’ in order to climb the hierarchy (Triandis and

Suh 2002). Vertical individualists frequently opt for com-

petitive and dominating conflict management styles, they

display deceptive behavior and they tend to employ

unethical negotiation tactics (Kaushal and Kwantes 2006;

Komarraju et al. 2008). Turkish and Peruvian vertically

individualist employees have been reported to endorse

more ethically questionable negotiation tactics (Erkus and

Banai 2011; Stefanidis et al. 2013). We offer the following

hypothesis.

Hypothesis 2 Israeli and Kyrgyz employees who score

high on vertical individualism will tend to endorse ethically

questionable negotiation tactics more than those who score

low on vertical individualism.

Horizontal collectivists emphasize empathy, sociability,

and cooperation (Triandis et al. 2001), and they prefer to

socially comply with the other members of their groups

(Triandis and Gelfand 1998). In conflict situations, they

choose cooperative, accommodating, and compromising

conflict management styles (Komarraju et al. 2008). Hor-

izontal collectivists tend to score low on the endorsement

of ethically questionable negotiation tactics (Erkus and

Banai 2011; Stefanidis et al. 2013). Therefore, we offer the

following hypothesis.

Hypothesis 3 Israeli and Kyrgyz employees who score

high on horizontal collectivism will tend to endorse ethi-

cally questionable negotiation tactics less than those who

score low on horizontal collectivism.

Vertical collectivists tend to be submissive to authority

and to accept that, within the hierarchy, some group

members are more important than others (Triandis and

Gelfand 1998; Triandis and Suh 2002). Respect toward

business structure may lead lower rank employees to

comply with unethical actions (Robertson et al. 2008).

Vertical collectivists prefer avoiding and competitive

conflict management styles (Kaushal and Kwantes 2006;

672 M. Banai et al.

123

Komarraju et al. 2008), and they display high levels of

deception (Triandis et al. 2001). In Peru and Turkey, ver-

tically collectivist employees were found to endorse more

ethically questionable negotiation tactics (Erkus and Banai

2011; Stefanidis et al. 2013). Thus, we offer the following

hypothesis.

Hypothesis 4 Israeli and Kyrgyz employees who score

high on vertical collectivism will tend to endorse ethically

questionable negotiation tactics more than those who score

low on vertical collectivism.

Ethical Idealism

Ethical idealism has been identified as a determinant factor

of individual ethical decisions (Rawwas et al. 1995). For-

syth et al. (2008) wrote: ‘‘Ethics position theory (EPT)

maintains that individuals’ personal moral philosophies

influence their judgments, actions, and emotions in ethi-

cally intense situations. When describing these moral

viewpoints, the theory stresses two dimensions: idealism

(concern for benign outcomes) and relativism (skepticism

with regards to inviolate moral principles)’’ (p. 813). In

their study among 29 countries, the authors concluded that

exceptionist ethics are more common in Western countries,

subjectivism and situationism in Eastern countries, and

absolutism and situationism in Middle Eastern countries.

Israeli managers have been reported to rate themselves

as highly ethical and clearly more ethical than their

American peers (Izraeli 1988). A later study by Sims and

Genez (2004) compared Israeli, Turkish, US, Western

Australian, and South African attitudes toward business

ethics and found that ethics comprised a moderately strong

component of Israeli business environment, a finding not

very significantly different from that in their Turkish

sample. Schwartz (2012) investigated the state of business

ethics in Israel, interviewing 22 senior Israeli corporate

executives. When compared with the U.S. or Europe, most

of the respondents stated that Israeli firms and their agents

were not as ethical in business as their American and

European counterparts.

In Grimes’ (2004) international survey of college stu-

dents, the author observed that in most transition econo-

mies, including Kyrgyzstan, students’ standards of honesty

were significantly lower than those of American students.

Particularly in Kyrgyzstan, the self-reported incidence and

detection of academic cheating were high, but Kyrgyz

students rated cheating as rather ethically wrong and

moderately acceptable. Cokgezen (2004) refers that now-

adays unethical and corrupt practices in Kyrgyzstan prevail

more than during the Soviet era. He primarily employs

specific political and cultural factors to explain the fact

that, in Kyrgyzstan, corruption is pervasive and higher than

in many transition economies.

Ethical behaviors may vary depending on individuals

and situations (Sobral and Islam 2013; Tsalikis and LaTour

1995). High levels of idealism have been associated with

ethical decision-making (Robertson et al. 2008; Vitell et al.

1993). According to Banas and Parks (2002), high-idealists

tend not to accept unethical behaviors. Also, Al-Khatib

et al. (2005) and Perry and Nixon (2005) indicate that

individuals who value highly idealistic ethics practice less

unethical behaviors. In negotiation, Aquino (1998) and Al-

Khatib et al. (2008) showed that highly idealistic ethical

standards can be a strong predictor of employees’ percep-

tions about unethical negotiation tactics, such as deceiving

and lying. In general, employees who score high on ethical

idealism do not endorse ethically questionable negotiation

tactics (Erkus and Banai 2011). Therefore, employees’

ethical idealism levels may influence attitudes toward

ethically questionable negotiation tactics.

Hypothesis 5 Israeli and Kyrgyz employees who score

high on ethical idealism will tend to endorse ethically

questionable negotiation tactics less than those who score

low on ethical idealism.

Trust Propensity

Trust is a key variable in business negotiation ethics

(Bazerman and Neale 1992; Butler 1999; Ross and LaC-

roix 1996). According to Rotter (1967), trust refers to the

generalized expectancy that the word, promise, oral or

written statement of an individual or group can be relied

on. The need to base relationships on trust is a basic human

aspiration.

Aryee et al. (2002) found that trust in the organization is

related to work attitudes and job satisfaction. Mishal and

Morag (2000), who addressed the issue of negotiating agree-

ments in the Arab–Israeli peace process, wrote: ‘‘Contracts

and trust are ends of a continuum on which negotiations… are based’’ (p. 523). In Israel, Tzafrir (2005) recognizes that trust

represents a significant variable that influences managerial

decisions and organizational productivity.

In negotiation, interpersonal trust has been found to

increase cooperation and expedite information-sharing

(Butler 1995), to encourage problem-solving behaviors

(Mintu-Wimsatt et al. 2005) and to increase earnings

(Olekalns et al. 2007). Negotiators who detect unethical

behaviors tend to have lower levels of trust toward their

negotiating counterparts (Boles et al. 2000), and they

choose more competitive negotiating behaviors (Kimmel

et al. 1980). High perceived levels of trust tend to decrease

deception in negotiation and to promote fair trade

Ethically Questionable Negotiation Tactics 673

123

(Olekalns and Smith 2009). In intra- and cross-cultural

negotiations, business peoples’ high levels of trust have

been associated with the likelihood of disapproving ethi-

cally questionable negotiation tactics (Elahee et al. 2002;

Elahee and Brooks 2004).

Van Dyne et al. (2000) showed that individuals’ pro-

pensity to trust others, or their levels of general trust,

positively affects organizational citizenship. Rotter (1971)

concluded that individuals with high trust propensity tend

to display significant dispositional tendency to behave in an

honest and moral manner. Colquitt et al. (2007) empha-

sized the positive effects that trust propensity has on good

organizational citizenship and the negative effects it has on

making threats against others. Rotter (1980) pointed out

that individuals who score higher on trust propensity are

less likely to lie and cheat. General trust was corroborated

as a predictor of pretending tactics in Goelzner et al.’s

(2011) research. Lastly, Sobral and Islam (2013) discov-

ered that higher level of interpersonal trust is associated

with less acceptability of ethically ambiguous negotiation

tactics. Hence, the following hypothesis is offered.

Hypothesis 6 Israeli and Kyrgyz employees who score

high on trust propensity will tend to endorse ethically

questionable negotiation tactics less than those who score

low on trust propensity.

Research Methodology

Data Collection and Analysis

Based on the review of the existing literature, we compiled

the research constructs into a self-administered question-

naire. The questionnaire was translated from English to

Hebrew and Kyrgyz, and back-translated to English, with

the assistance of three bilingual reviewers. The validity of

the constructs was confirmed by inviting ten Israeli and ten

Kyrgyz employees to participate in the pilot test of the

questionnaire. Having addressed the comments of the

respondents, certain translated questionnaire items were

revised.

In Israel, the participants were employees and manage-

ment executives from various manufacturing, services and

trade companies of both the private and the public sectors

in different areas of the country. One thousand question-

naires were randomly distributed to employees who testi-

fied that they negotiated inter-organizationally. Participants

were asked to complete the questionnaires and return them

directly to the authors. The achieved sample included 322

usable responses, establishing a response rate of 32.2 %. In

Kyrgyzstan, we randomly approached employees of the

wholesale and retail industries in the capital city, Bishkek.

Five hundred individuals who negotiated inter-organiza-

tionally (with suppliers, customers, etc.) were asked to

participate. We collected 293 usable responses, corre-

sponding to a response rate of 58.6 %. Therefore, our

aggregate sample response rate was 41 %.

Respondents were diversified in terms of their socio-

economic status, their educational background, and their

professional hierarchical ranking. In our Israeli sample, the

mean age was 36 years. 56.8 % of the participants were

males, 40.7 % held an undergraduate university degree,

and 28.3 % a graduate degree. 97.8 % stated that Hebrew

was the primary language that they spoke at home. On a

scale of 1–10, where 1 is the lowest organizational rank

and 10 is the highest, the respondents’ average rank was

6.33. In our Kyrgyz sample, the mean age was 31.2 years.

Among the respondents, 36.9 % were males and 58 % had

completed their undergraduate university studies. Their

average organizational hierarchical rank was 5.79. Sev-

enty-two percent of the participating Kyrgyzstanis indi-

cated Kyrgyz as their primary language, while 28 %

answered that Russian was the spoken language at their

homes.

The collected data were analyzed in a series of stages.

Following the screening of the data, we conducted factor

analyses in order to evaluate the employed measures

(Johnson and Wichern 2007). We then calculated the mean

values and standard deviations of the studied variables.

Analyses of variance, correlations and hierarchical

regression were used to test the research hypotheses (Hair

et al. 1998).

Reliability and Validity

We undertook several procedures in order to ensure the

reliability and validity of our research. In addition to pre-

testing the consistency of the pilot questionnaire, we

assessed the internal reliability of all used scales employing

Cronbach’s Index (Churchill 1979). All Cronbach alpha

coefficient renders were acceptable (Nunnally 1967) and in

line with those reported in prior studies (Erkus and Banai

2011; Forsyth 1980; Mayer and Davis 1999; Singelis et al.

1995; Stefanidis et al. 2013).

We evaluated the magnitude of the common method

bias employing the post hoc diagnostic Harman single

factor test (Podsakoff and Organ 1986). We did not observe

any unusual variations in the collected responses: no single

factor emerged, nor did a single factor account for the

majority of the covariance in the measured variables. We

further implemented a number of procedural remedies for

common method bias (Podsakoff et al. 2003). In particular,

all respondents were informed that their answers were

anonymous, that there were no right or wrong answers, and

that they should complete the questionnaire as honestly as

674 M. Banai et al.

123

possible. Also, we psychologically separated the mea-

surement of the predictor and criterion variables by inter-

jecting into the questionnaire two managerial attitudes

constructs. This way we gave participants the impression

that the measurement of the predictor variables was not

connected with the measurement of the dependent vari-

ables. Overall, we considered common method variance

limited and the validity of our measures robust.

Finally, to control for the development of response

patterns, we reversed a number of anchor scales in different

parts of the questionnaire. Our confidence in the validity of

the collected responses was later reinforced by the finding

that our results were in line with those of previously pub-

lished literature.

Measures

In this research, the dependent variables were the three sets

of ethically questionable negotiation tactics, while the

independent variables included horizontal and vertical

individualism–collectivism, ethical idealism and trust pro-

pensity. The control variables included gender, age, rank,

education, and country. The variables’ measures are

described below.

Ethically Questionable Negotiation Tactics

To measure questionable negotiation tactics we employed

17 questions from Lewicki et al.’s (2006) classification of

negotiation tactics and Fulmer et al.’s (2009) emotion

management tactics. We invited participants to recall a

negotiating situation very important to them and their

business, and to rate negotiation tactics indicating the

degree to which they thought each tactic was ethically

appropriate. A seven-point Likert-type scale was used to

indicate responses that ranged from 1 = not at all appro-

priate to 7 = very appropriate. Sample items from the used

scale included: ‘‘In return for concessions from the other

party now, offer to make future concessions that you know

you will not follow through on’’ and ‘‘Make an opening

demand that is far greater than what you really hope to

settle for.’’

To validate the structure of the construct, we conducted

factor analysis on the 17 items that referred to the ethically

questionable negotiation tactics (Johnson and Wichern

2007). The three-factor solution that provided the best fit

explained 51.61 % of the overall variance. The first factor,

named ‘‘Pretending,’’ included four items and explained

16.59 % of the variance; the second factor, named

‘‘Deceiving,’’ included four items and explained 15.44 %

of the variance; and the third factor, named ‘‘Lying,’’

included five items and explained 19.58 % of the variance.

The internal degree of reliability of the construct was

confirmed with the use of the Cronbach’s Alpha test. The

Cronbach’s Alpha coefficients of the three components

were .77, .66, and .65, respectively. The factors structure

and items are presented in Table 1.

Horizontal and Vertical Individualism–Collectivism

We measured participants’ individualism and collectivism

orientations employing Singelis et al.’s (1995) 32-item

construct. Participants were asked to indicate their agree-

ment or disagreement with the provided statements on a

nine-point Likert-type scale (1 = strongly disagree,

9 = strongly agree). Sample items from the used scale

included: ‘‘If a co-worker gets a prize, I would feel proud’’

and ‘‘When another person does better than I do, I get tense

and aroused.’’

In line with the literature on individualism–collectivism

(Triandis and Gelfand 1998), we performed factor analysis

on the 32 items (Johnson and Wichern 2007). The extrac-

tion of the factors (Chiou 2001) rendered a four-factor

solution that accounted for 53.30 % of the total variance.

Horizontal individualism included five items and explained

12.98 % of the variance; vertical individualism included

four items and explained 11.67 % of the variance; hori-

zontal collectivism included five items and explained

14.50 % of the variance; and vertical collectivism included

five items and explained 14.15 % of the variance. The

Cronbach’s Alpha coefficients of the four components were

.71, .73, .74, and .74, respectively. Table 2 presents the

factors structure and items.

Ethical Idealism

A six-item construct adopted from the ‘‘Ethics Position

Questionnaire’’ (Forsyth 1980) was employed to measure

ethical idealism. The degree of idealism of the respondents

was assessed on a five-point Likert scale (1 = strongly

disagree, 5 = strongly agree). Sample items from the scale

included: ‘‘The existence of potential harm to others is

always wrong, irrespective of the benefits to be gained’’

and ‘‘One should not perform an action, which might in any

way threaten the dignity and welfare of another individ-

ual.’’ The performed factor analysis rendered a single

factor, named ‘‘Ethical Idealism,’’ which included all six

items and explained 55.24 % of the total variance. The

Cronbach’s Alpha reliability coefficient of the construct

was .84.

Trust Propensity

Respondents’ tendency to trust others was measured

employing the 8-item ‘‘Propensity to trust’’ scale found in

Mayer and Davis (1999), and originally derived from

Ethically Questionable Negotiation Tactics 675

123

Rotter’s (1967) work. Participants self-reported agreement

or disagreement with regard to their levels of general trust

toward other individuals. Levels of general trust ranged

between 1 = strongly disagree (minimal levels of trust)

and 5 = strongly agree (maximal levels of trust). Sample

items from the scale included: ‘‘Most experts tell the truth

about the limits of their knowledge’’ and ‘‘Most repair

people will not overcharge people who are ignorant of their

specialty.’’ The factor analysis yielded a one-factor solu-

tion which included six items and explained 49.96 % of the

total variance. The Cronbach’s Alpha reliability coefficient

of the construct was .80.

Control Variables

Participants reported several demographic characteristics,

such as their industry of employment and their spoken lan-

guage at home. Four of these variables served as control

variables in our study: gender, age, hierarchical rank and

education. We measured age and education in years, and

hierarchical rank within the organization on a ten-point scale.

Last, we used country (Israel and Kyrgyzstan) as a

control variable to identify potential differences between

the responses of the study’s participants in these two

countries.

Results

Table 3 reports aggregate means, standard deviations and

Pearson correlations for the study’s variables. ‘‘Pretend-

ing’’ tactics received the highest score (Mean = 4.33,

SD = 1.17), ‘‘Deceiving’’ tactics followed (Mean = 3.67,

SD = 1.26), while ‘‘Lying’’ tactics received the lowest

score (Mean = 2.89, SD = 1.25).

The correlation analysis revealed several relationships

between the independent variables and the ethically ques-

tionable negation tactics. Hypotheses 1–6 were tested using

three-step hierarchical regression analyses. In the first step,

the control variables gender, age, rank and education were

entered, while the independent variables were included in

the second step of the analyses. In the third step, we entered

the country variable. We reviewed the correlation coeffi-

cients between the independent variables (Hair et al. 1998),

and we assessed the risk of multicollinearity employing the

Tolerance and Variance Inflation Factor (VIF) diagnostics.

Table 1 Factor analysis matrix of the negotiation tactics variables

Component

Lying Pretending Deceiving

Promise that good things will happen to the other party if s/he gives you what you want, even

if you know that you cannot (or will not) deliver these things when the other’s cooperation

is obtained

.83

In return for concessions from the other party now, offer to make future concessions that you

know you will not follow through on

.73

Intentionally misrepresent information to the other party in order to support your negotiating

arguments or positions

.62

Strategically express anger toward the other party in a situation where you are not really angry .60

Pretend to be disgusted at the other party’s comments .60

Convey a false impression that you are in absolutely no hurry to come to a negotiated

agreement, thereby trying to put time pressure on your opponent to concede quickly

.75

Make an opening demand that is far greater than what you really hope to settle for .70

Make an opening demand so high/low that it seriously undermines the other party’s confidence

in his/her ability to negotiate a satisfactory settlement

.63

Get the other party to think that you like him/her personally despite the fact that you do

not really

.54

Gain information about the other party’s negotiation position by cultivating his friendship

through expensive gifts, entertaining, or personal favors

.72

Act as if the decision of the other party is one of agreement even though they have not

expressed agreement yet

.70

Overwhelm the other party with so much information that they have trouble determining

which factors are important and which are merely distractions

.58

Use a tight unnecessary deadline to get a quick agreement from the other party .57

Eigenvalue 4.22 1.47 1.02

Percent of variance 19.58 16.59 15.44

n = 615. Extraction method: principal component analysis. Rotation method: varimax with Kaiser normalization

676 M. Banai et al.

123

The VIF values were low (VIF \ 2.16) for high levels of tolerance (Tolerance [ .46). The results of the hierarchical regression analyses for the ‘‘Pretending,’’ ‘‘Deceiving,’’

and ‘‘Lying’’ negotiation tactics are presented in Table 4.

The first step of the regression analysis on the

‘‘Pretending’’ tactics provided a statistically significant

model (F = 17.29, p B .001). Age and rank explained

10.0 % of the total variance of the endorsement of

‘‘Pretending’’ negotiation tactics. The deriving model

from the second step of the hierarchical regression was

also statistically significant (F = 11.77, p B .001).

Employees’ age, VI, HC, VC, and ethical idealism sig-

nificantly explained 15.0 % of the total variance. The

third step of the regression analysis provided a statisti-

cally significant model (F = 11.05, p B .001). Employ-

ees’ age, hierarchical rank, VI, HC, VC, ethical

idealism, trust propensity and country significantly

explained 15.0 % of the total variance. The coefficients

of the VI (b = .16, p B .001), VC (b = .08, p B .10) and country (b = .10, p B .10) variables were positive,

while the coefficients of the age (b = -.19, p B .001), hierarchical rank (b = -.08, p B .10), HC (b = -.08, p B .10), ethical idealism (b = -.08, p B .10) and trust propensity (b = -.09, p B .05) variables were negative. These findings suggest that vertical individualists and

vertical collectivists tend to endorse pretending negotia-

tion tactics more. Older employees, high-rank employ-

ees, horizontal collectivists, those who score high on

ethical idealism and on trust propensity tend to endorse

pretending negotiation tactics less. Also, Kyrgyz

employees tend to accept the pretending negotiation

tactics more than their Israeli peers.

With regard to the ‘‘Deceiving’’ tactics, the first step of

the regression analysis was significant (F = 20.02,

p B .001). Age and education explained 11.0 % of the total

variance. The second step of the regression also provided a

statistically significant model (F = 20.93, p B .001), with

the independent and control variables explaining 25.0 % of

the total variance. The third step hierarchical regression

model was also statistically significant (F = 22.48,

Table 2 Factor analysis matrix of the individualism–collectivism variables

Component

Vertical

collectivism

Horizontal

collectivism

Horizontal

individualism

Vertical

individualism

Before taking a major trip, I consult with most members of my

family and many friends

.75

I would do what would please my family, even if I detested that

activity

.72

We should keep our aging parents with us at home .68

I would sacrifice an activity that I enjoy very much if my family

did not approve of it

.65

Children should be taught to place duty before pleasure .54

If a co-worker gets a prize, I would feel proud .80

The well-being of my co-workers is important to me .70

It is important to maintain harmony within my group .68

If a relative were in financial difficulty, I would help within my

means

.60

I feel good when I cooperate with others .58

I am a unique individual .74

I enjoy being unique and different from others in many ways .70

When I succeed, it is usually because of my abilities .63

What happens to me is my own doing .62

I prefer to be direct and forthright when in discussion with people .57

Competition is the law of nature .79

When another person does better than I do, I get tense and aroused .72

Without competition, it is not possible to have a good society .68

It annoys me when other people perform better than I do .66

Eigenvalue 3.92 2.76 1.95 1.50

Percent of variance 14.50 14.15 12.98 11.67

n = 615. Extraction method: principal component analysis. Rotation method: varimax with Kaiser normalization

Ethically Questionable Negotiation Tactics 677

123

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Ethically Questionable Negotiation Tactics 679

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680 M. Banai et al.

123

p B .001). The independent and control variables

explained 28.0 % of the total variance. The coefficients of

the VI (b = .19, p B .001), VC (b = .08, p B .10) and country (b = .27, p B .001) variables were positive, while the coefficients of the HC (b = -.11, p B .01), gender (b = -.08, p B .05), and age (b = -.16, p B .001) vari- ables were negative. Female, older and horizontal collec-

tivist employees tend to endorse deceiving negotiation

tactics less, while vertical individualists and vertical col-

lectivists tend to endorse deceiving negotiation tactics

more. Kyrgyz employees accept deceiving negotiation

tactics more than Israeli employees.

The first step of the regression analysis on the ‘‘Lying’’

tactics provided a statistically significant model (F = 16.50,

p B .001). Age and education explained 9.0 % of the total

variance. The second step regression model was statistically

significant (F = 28.69, p B .001), with the independent and

control variables explaining 31.0 % of the total variance.

The third step of the regression analysis provided a statisti-

cally significant model (F = 34.55, p B .001). The educa-

tion, VI, HC, ethical idealism, trust propensity, and country

variables explained 38.0 % of the total variance. The coef-

ficients of the VI (b = .08, p B .05), trust propensity (b = .16, p B .001), and country (b = .37, p B .001) vari- ables were positive, while the coefficients of the HC (b = -.18, p B .001), ethical idealism (b = -.16, p B .001), and education (b = -.09, p B .05) variables were negative. These findings suggest that vertical individualists and those

who score high on trust propensity tend to endorse lying

negotiation tactics more. Horizontally collectivists, ethically

idealists and more educated employees tend to accept lying

negotiation tactics less. Kyrgyz employees endorse lying

negotiation tactics more than their Israeli peers.

Based on these findings, the anticipated inverse rela-

tionship between HI and ethically questionable negotiation

tactics (hypothesis 1) was not corroborated. We confirmed

strong support for the second hypothesis: VI explained all

three ethically questionable tactics. Hypothesis 3 which

referred to the relationship between HC and negotiation

tactics was also corroborated. The observed relationships

pattern for VC and questionable negotiation tactics vari-

ables offers modest support for hypothesis 4. The hypoth-

esized relationship between ethical idealism and tactics

(hypothesis 5) was strongly supported for the most extreme

lying negotiation tactics. Lastly, hypothesis 6, which held

that trust propensity can explain negotiation tactics was

modestly supported.

Discussion

This research has contributed to the refinements of four

grand theories, namely, negotiation, ethics, trust, and

culture. First, the study confirmed previous studies’ (Erkus

and Banai 2011; Stefanidis et al. 2013) ranking of nego-

tiation tactics based on an escalating degree of severity,

namely, ‘‘Pretending,’’ ‘‘Deceiving,’’ and ‘‘Lying.’’ More-

over, as previous studies measured the three constructs in

one country this study has validated the use of these con-

structs in cross-cultural research. The five US discrete

questionable tactics offered by Lewicki and Robinson

(1998) could not be aggregated and therefore could not be

used to create a scale to measure the severity of the

respondents’ questionable ethics severity. The empirical

classification of those tactics into ‘‘Pretending,’’ ‘‘Deceiv-

ing,’’ and ‘‘Lying’’ provides researchers with a possibility

to aggregate the results of the various items and use them

on a scale. This tool has the potential to better explain

theory of ethically questionable negotiation tactics by

comparing attitudes cross-culturally.

Overall, the deceiving and lying tactics are less

acceptable by the participating respondents. ‘‘Deceiving’’

tactics, such as time pressure, have been reported to be

considered rather ethically questionable in other cultures

(Elahee et al. 2002; Volkema 2004), while ‘‘Lying’’ tactics,

such as false promises, are regarded as the most ethically

questionable (Al-Khatib et al. 2005; Volkema 2004).

Second, while previous studies have used Hofstede’s

(1980) and House et al.’s (2004) individualism–collectiv-

ism dimensions of culture as antecedents of conflict man-

agement styles, in this study we have found vertical

individualism and horizontal collectivism to best explain

the tendency to endorse questionable negotiation tactics. In

our sample, the propensity for the endorsement of pre-

tending, deceiving and lying questionable negotiation tac-

tics was higher for those employees who scored high on

vertical individualism. Vertical individualists are compet-

itive, they care about the maximization of their earnings

(Triandis and Suh 2002) and they are likely to favor more

unethical negotiation tactics (Robinson et al. 2000; Ko-

marraju et al. 2008). Vertical individualists were found to

endorse more deceiving negotiation tactics, a pattern pre-

viously observed in the study of Turkish negotiation tactics

(Erkus and Banai 2011). Strong support for these outcomes

has also been offered by the work of Triandis et al. (2001)

and Stefanidis et al. (2013).

Horizontal collectivism explained better the endorse-

ment of the more severe tactics of deceiving and lying.

Horizontal collectivists regard cooperation as an essential

component of negotiation (Triandis et al. 2001), and they

prioritize cooperative and ethical negotiation (Erkus and

Banai 2011; Komarraju et al. 2008). In line with the lit-

erature, in this study we found that higher levels of hori-

zontal collectivism are inversely associated with the

endorsement of questionable negotiation tactics. Moreover,

horizontal individualism and vertical collectivism were not

Ethically Questionable Negotiation Tactics 681

123

found to be good predictors of the endorsement of ques-

tionable negotiation tactics for the Israeli and Kyrgyz

participants.

Third, our results strongly corroborated the expected

influence of ethical idealism levels on the endorsement of

the severe lying questionable tactics. Those employees who

scored high on ethical idealism tended to endorse less lying

negotiation tactics. Ethically idealistic individuals have

been previously reported to opt for significantly less

unethical practices (Al-Khatib et al. 2005; Banas and Parks

2002; Erkus and Banai 2011; Perry and Nixon 2005).

Fourth, and interestingly, we did not identify a consistent

relationship between trust propensity and the endorsement

of questionable tactics. The anticipated inverse relationship

(Elahee et al. 2002; Elahee and Brooks 2004) was only

validated for the pretending negotiation tactics. Moreover,

general trust was positively associated with the lying tac-

tics. An explanation that could be offered is that there is no a

priori trust in business negotiations. Negotiators walk into

the negotiation episode with a zero-sum game attitude (Lax

and Sebenius 1986; Walton and McKersie 1965) and

therefore they do not display trust toward others. Thus, the

respondents’ stand was to adopt the old Mediterranean

attitude, which is best expressed in the Hebrew saying

‘‘respect and suspect’’ (kabdehu ve’hashdeu) while assum-

ing the opening negotiation positioning, and leave further

judgment and consequent trust for a later stage in the

negotiation. Longitudinal or laboratory studies would have

the potential to confirm this explanation.

Fifth, a significant finding, albeit a by-product of our

research, has been the influence of the respondents’ age and

education on the acceptance of tactics. Rising age and

years of education are associated with the endorsement of

more ethically questionable negotiation tactics. Several

explanations have been offered in the literature with

respect to the influence of negotiators’ demographic char-

acteristics on the adoption of unethical negotiation

behaviors (Eweje and Brundon 2010; Kronzon and Darley

1999; Lewicki and Robinson 1998; McDonald and Kan

1997; Weeks et al. 1999; Volkema 2004).

Last, regarding our control variable country, we observed

that Kyrgyzstanis endorsed the ‘‘Pretending,’’ ‘‘Deceiving,’’

and ‘‘Lying’’ negotiation tactics more than the Israelis. These

findings appear to follow prior sporadic observations about

negotiation practices in the two countries (Cokgezen 2004;

Cormier 2007; Desivilya and Eizen 2005; Drory and Ritov

1997; Kolpakov 2001). Further, these differences may carry

some important implications for theory of culture, and hence,

we suggest this topic for further research. A study about the

relationship between culture, trust, and ethics that would

look into cross-cultural differences among a number of

countries has the potential to refine these three theories and

validate them cross-culturally.

Implications, Limitations, and Future Research

The ethical conduct in business settings has been an essential

topic of interest for scholars and practitioners. The present

study significantly contributes to the global negotiation ethics

literature. First, the conceptualization of ethically question-

able negotiation tactics into ‘‘Pretending,’’ ‘‘Deceiving,’’ and

‘‘Lying,’’ along with the employment of negotiators’ cultural

and other individual attributes as predictors of those tactics,

can serve as a model for the study of unethical negotiations

allowing for cross-cultural comparisons.

Second, business ethics and negotiation have been very

sporadically and unsystematically studied in the Middle

Eastern and Central Asian regions. Thus, our research

framework and results provide a noteworthy vehicle for

further exploration of the dynamics of ethical negotiations in

other cultures that share analogous social, cultural, economic

and political similarities with those of Israel and Kyrgyzstan.

Third, our work extends the questionable negotiation tactics

research in Israel, and it pioneers the discussion about

unethical negotiations in Kyrgyzstan. Thus, international

business executives who negotiate with Israeli and Kyrgyz

employees could benefit from our results taking into con-

sideration the several dimensions outlined in our study. In

particular, negotiators in these two countries should be

vigilant toward their counterparts’ vertical individualism,

horizontal collectivism and ethical idealism levels as

potential predictors of the adoption of unethical tactics.

Further, the role of negotiators’ age and education as pre-

dictors of the propensity to use questionable tactics should

not be neglected.

Despite the theoretical and practical contributions of our

work, this research is not without limitations. First, we did

not investigate respondents’ actual negotiation behavior.

Instead, we explored employees’ perceptions about pre-

ferred negotiation tactics, their attitudes toward ethical

behavior, and their levels of general trust. Consequently,

the reported results may deviate from real-life behavior in

the Israeli and Kyrgyz business contexts. As a means for

attenuating this issue, future scholars could collect real-life

data employing observation as a complementary method.

Second, our samples of employees in Kyrgyzstan and

Israel present a number of specificities. For instance, the

Kyrgyz sample included employees from the wholesale and

retail industries employed in Bishkek, the country’s capital

region. Thus, the reported results do not uniformly describe

the social and cultural aspects of the Israeli and Kyrgyz

business contexts, but they rather explain the antecedents of

the ethical negotiation propensities of the participants. The

generalization of the research outcomes could be further

strengthened if the testing of the proposed variable relation-

ships was extended to other, equally or more heterogeneous,

samples.

682 M. Banai et al.

123

Last, even though data collection in Middle East and

Central Asia bears several challenges, many of which we

faced and addressed in our research, the confirmation and

validation of our findings rests with testing their applica-

bility in other regional cultures. Previous scholars have

identified several similarities or differences of other cul-

tures in the region with those of Israel and Kyrgyzstan

(Ardichvili and Kuchinke 2002; Cokgezen 2004; Forsyth

et al. 2008). In conclusion, our research corroborated the

significance of the horizontal and vertical aspects of indi-

vidualism and collectivism, as well as the importance of

ethical idealism, age and education in Israeli and Kyrgyz

negotiators’ attitudes toward unethical tactics. The valida-

tion of the direction and intensity of the discovered rela-

tionships in a larger number of cultures would potentially

yield a further refined theory about ethically questionable

negotiation tactics.

Acknowledgments We would like to thank two anonymous reviewers for their insightful comments.

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Ethically Questionable Negotiation Tactics 685

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

  • c.10551_2013_Article_2016.pdf
    • Attitudes Toward Ethically Questionable Negotiation Tactics: A Two-Country Study
      • Abstract
      • Introduction
      • Ethically Questionable Negotiation Tactics
      • Horizontal and Vertical Individualism--Collectivism
      • Individualism and Collectivism in Israel and Kyrgyzstan
      • Ethical Idealism
      • Trust Propensity
      • Research Methodology
        • Data Collection and Analysis
        • Reliability and Validity
        • Measures
          • Ethically Questionable Negotiation Tactics
          • Horizontal and Vertical Individualism--Collectivism
          • Ethical Idealism
          • Trust Propensity
          • Control Variables
      • Results
      • Discussion
      • Implications, Limitations, and Future Research
      • Acknowledgments
      • References

Bus 4801 Unit 9 Getting Started/Bus 4801 Unit 9 Assignment Instructions.pdf

UNIT 9 Unit 9 Ethical Issues In The Global Marketplace INTRODUCTION One of the challenges of marketplace globalization is creating policies and guidelines that monitor how we do business in the global market. In this unit, you will apply your knowledge of ethics in business to the global arena. Because this is a relatively new area, consider that your participation in the discussions and assignments may very well contribute to how we do business globally. Weigh that responsibility seriously as you tackle the questions of this unit.

OBJECTIVES To successfully complete this learning unit, you will be expected to:

Explain the role of ethics in negotiations.1. Evaluate approaches to negotiations that ethically monitor both parties within the negotiation.2. Assess if ethical and win-win negotiations are feasible.3.

[u09s1] Unit 9 Study 1 Studies Readings Use the Capella University Library to complete the following:

Read Banai, Stefanidis, Shetach, and Özbek's 2014 article, "Attitudes Toward Ethically Questionable Negotiation Tactics: A Two-Country Study," from Journal of Business Ethics, volume 123, issue 4, pages 669–685. Read Sobral and Islam's 2013 article, "Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making," from Journal of Business Ethics, volume 117, issue 2, pages 281–296.

[u09s2] Unit 9 Study 2 Assignment – Preparation Continue preparing for the Unit 10 assignment, Addressing an Ethical Issue.

[u09d1] Unit 9 Discussion 1 Ethics in Negotiations Section 8.7 of your text, on page 550, discusses ethical decision-making and negotiation methods.

Resources Addressing an Ethical Issue Scoring Guide.

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Negotiating has typically been viewed as a no-holds-barred game of liar's poker. In other words, we have the expectation here in United States that negotiators will conceal or distort information to get what they want. But is this always the case? Is it necessarily beneficial to the negotiator? In your post:

Explain the role of ethics in negotiations. Describe situations where it might not be best to take complete advantage of the other side in negotiations. Evaluate the win-win approaches to negotiations that watch for the best interests of both parties. Assess if ethical negotiations and win-win negotiations are feasible in the real world. Support your opinion with a recent real-life example such as UAW/Chrysler.

Refer to the Discussion Participation Scoring Guide for posting expectations. Response Guidelines Respond to the post of at least one other learner. Explain why you agree or disagree. Cite examples and references that support your position.

[u09d2] Unit 9 Discussion 2 Instructor's Choice Your instructor will post a current issue or question related to business ethics for discussion. Refer to the Discussion Participation Scoring Guide for posting expectations. Response Guidelines Your instructor will provide response guidelines for this discussion.

Unit 9 Updates and Handouts Periodically, information will be posted in this space for the good of the class.

Ask Your Instructor This thread was created to provide a convenient space for you to ask questions—questions about particular assignment and discussion activities, questions about the course in general, questions about expectations. If there is something that you feel you could use help with, please post your question here. Most likely, some of your classmates will have the same concern, so your post may help several learners. If you feel your question is private, please use the Messages tool found under Notifications.

Resources Discussion Participation Scoring Guide. Business Ethics.

Resources Discussion Participation Scoring Guide.

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Bus 4801 Unit 9 Getting Started/Bus 4801 Unit 9 Discussion 2.docx

Bus 4801 Unit 9 Discussion 2

Instructions

Please provide a detailed response in 5-7 sentences and 2 references (DO NOT USE TEXTBOOK)

AN ESSENTIAL PARADOX

This Unit, built around "Ethical Issues in the Global Marketplace" opens up the potential for an unlimited number of Discussions. Let’s just do one.

1. Pick one nation, where the boundaries of business ethics are regularly tested (Trade Policy, Intellectual Property, Worker Safety or . . ..)

2. Then provide some BRIEF (5-7 sentences) background and then describe the essence of the issue with a two-word essential paradox.

For example, a country with a vague IP policy, regarding pharmaceutical patents, could be described as "publicly secretive"--their purposeful vagueness leads to more generics.

The point of this Discussion is to embrace the paradox as a tool for creative breakthroughs. An essential paradox, often, in a very succinct way, gets to the essence of an issue. It can provide unexpected insight. Too often a paradox is seen as the end of a discussion, i.e. a puzzle too hard to solve. But going back, even to Aristotle, thinkers have been intrigued with the power of paradox for stimulating new thinking.

Heck, this Discussion might end up being a bitter sweet experience for some of you.

Bus 4801 Unit 9 Getting Started/bus4801_course_project_pdf.pdf

5/4/2016 Course Project – BUS4801 ­ Apr 11 2016 to Jun 17 2016 ­ ...

https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_35320_1&content_id=_3530118_1&mode=reset 1/5

COURSE PROJECT

Course Project Overview

The study of ethics becomes a purely academic exercise unless one can apply what is learned to professional life. This project will help you make this type of application.

To complete the project, you will:

Identify that an issue in a company has potential ethical ramifications that you would like to see resolved by a corporate policy. Demonstrate why the issue is relevant and needs to be addressed. Examine the issue from all sides and from the perspective of all stakeholders. Evaluate different ethical decision­making models covered in the course. You will be asked to choose one model and apply it to the issue you identified. Recommend a corporate policy that the company can implement to addresses the chosen issue.

Ultimately, corporations are formed to make money. So, in your course project, you will balance the need to practice corporate social responsibility with the corporation's prime directive of increasing profits. Specifically, your project will weigh the impact of not having a corporate policy for the issue you have chosen against the cost of implementing one.

At the culmination of the project, you will recommend a policy that addresses the ethical issue chosen and that can be implemented by a company. The policy needs to be specific and address all stakeholders, as well as include provisions for monitoring the effectiveness of the policy, for dealing with employees who fail to comply, and for adapting the policy if it needs changing in the future. In recommending the policy, you will be expected to argue for your policy with well­ reasoned analysis and specific examples. You are expected to synthesize much of the work done for the assignments in Units 2 and 7 into a cohesive proposal, supporting the need for your policy.

Project Objectives To successfully complete this project, you will be expected to:

1. Assess the degree of social responsibility in a corporate policy. 2. Develop a corporate policy for resolving ethical dilemmas. 3. Evaluate the parameters of ethical decision­making models as they apply to the recommended policy. 4. Support recommendations with well­reasoned analysis and specific examples. 5. Recommend a strategy for communicating the policy to the organization in a manner that meets the needs of the audience.

6. Describe potential limitations of the policy and strategies for monitoring and compliance. 7. Communicate your ideas in a style suitable to academic readers.

Project Requirements

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

Written communication: Written communication is free of errors that detract from the overall message.

5/4/2016 Course Project – BUS4801 ­ Apr 11 2016 to Jun 17 2016 ­ ...

https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_35320_1&content_id=_3530118_1&mode=reset 2/5

APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Number of resources: Minimum of four resources. Length of paper: 2,500 words, or 10 typed, double­spaced pages. Note that the final paper includes the project components completed in Units 2 and 7, as well as final content completed in Unit 10. Font and Font Size: Arial, 10­point.

Please see the individual assignments for the requirements of each.

Project Grading Criteria

project_grading.html

Project Components

Project Component Course Grade Weight Unit Due

Company Issue Identification 10% 2

Impact of Corporate Social Responsibility Policy 10% 7

Addressing an Ethical Issue 20% 10

Total: 40%  

[u02a1] Unit 2 Assignment 1

Company Issue Identification This is the first component of your course project.

Identify an Ethical Issue In the Unit 1 assignment, you were asked to discuss your personal ethical views. In this assignment, you should consider what a company­wide ethical dilemma looks like.

You will first need to identify a current or potential ethical dilemma at a real company. This could be a company where you are now employed, your former employer, a friend's company, or another company with which you are familiar. The issue should also be something that needs to be addressed with an organizational policy inside the company. In other words, you believe that a policy change would be better than other courses of action (such as disciplinary action toward an individual employee, or external action by the government or a nonprofit). You do not have to create a policy at this time, but be prepared to explain why implementing a policy would be the right choice. Note: The issue you select for this assignment will be used in the Unit 7 assignment and your final project in Unit 10.

For example, a company may choose to videotape the office and read employee e­mails. The

Resources  Company Issue Identification Scoring Guide.

 APA Style and Format.

 Capella Online Writing Center.

 Smarthinking.

5/4/2016 Course Project – BUS4801 ­ Apr 11 2016 to Jun 17 2016 ­ ...

https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_35320_1&content_id=_3530118_1&mode=reset 3/5

conflict here may be that employees feel these practices are a violation of privacy and feel they have a right to a certain level of the privacy. However, stakeholders defend these practices because their concerns are whether the employees are getting their work done.

Assignment Instructions Identify the ethical issue. Using best practices for academic writing, write an essay that covers all of the following:

Explain why you chose this particular issue and why you believe it is important. Describe other stakeholders for this ethical issue, and what concerns they are likely to have. Explain why you believe that an organizational policy is the right way to resolve the issue. Describe how this particular issue might be related to larger problems that affect your community, the country, or the world. Is the issue currently in the media spotlight? Are there any recent incidents or reasons why this issue has come to the public's attention?

Support your choices with cited concepts from reliable professional sources.

Review the Company Issue Identification Scoring Guide to learn how to understand the grading criteria for this assignment.

Submission Requirements Your paper should meet the following requirements:

Written communication: Written communication is free of errors that detract from the overall message. APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Length of paper: 750–1,250 words, or 3–5 typed, double­spaced pages. Font and Font Size: Arial, 10 point.

Once complete, submit your paper in the assignment area.

[u07a1] Unit 7 Assignment 1

Impact of Corporate Social Responsibility Policy This is the second component of your course project. In this assignment, you will return to the company­wide dilemma that you wrote about in the Unit 2 assignment. Please note that you will incorporate this paper into your final project, due in Unit 10.

For this assignment, consider how a company's social responsibility can affect the workplace, stakeholders, clients, and other outside parties.

In your paper, complete the following:

Explain in general terms how a company's social responsibility policy can complement its obligation to maximize profits for shareholders. Where might these goals conflict?

Resources  Impact of Corporate Social Responsibility Policy Scoring Guide.

 APA Style and Format.

 Capella Online Writing Center.

 Smarthinking.

5/4/2016 Course Project – BUS4801 ­ Apr 11 2016 to Jun 17 2016 ­ ...

https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_35320_1&content_id=_3530118_1&mode=reset 4/5

Explain how you think the ethical issue itself might be affecting employees, considering the specific company dilemma you discussed in the Unit 2 assignment. How about shareholders? Clients? Outside parties? State the approaches to ethical decision making (as discussed in Chapter 2 of your text) you would recommend for creating a policy to solve the issue. Explain. Write an overview of a company policy that could be created, based on this decision­making approach, to address the ethical dilemma. Explain the effects your policy might have on employees, if the company actually used the policy you just described. What would be the effects on shareholders? On clients? On other outside parties? Please consider both the potential positive and negative outcomes.

Review the Impact of Corporate Social Responsibility Policy Scoring Guide to understand the grading criteria for this assignment.

Submission Requirements Your paper should meet the following requirements:

Written communication: Written communication is free of errors that detract from the overall message. APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Length of paper: 750–1,500 words, or 3–6 typed, double­spaced pages. Font and Font Size: Arial, 10 point.

Once complete, submit your paper in the assignment area.

[u10a1] Unit 10 Assignment 1

Addressing an Ethical Issue For this final project, imagine that the CEO has asked human resources department to review the company's policies. You have been personally asked to identify an issue you feel needs addressing, to evaluate different parameters for ethically deciding on how to address the issue, and then to evaluate various polices and propose a policy that the company can implement to addresses the chosen issue.

In your paper:

Describe an ethical dilemma and its importance and relevance. Identify the various stakeholders and their positions. Evaluate an ethical decision­making model, apply it to the chosen issue, and analyze options for resolving this ethical dilemma. Recommend a corporate policy for resolving the issue and support the recommendation with well­ reasoned analysis and specific examples, including the impact on various stakeholders.

Resources  Addressing an Ethical Issue Scoring Guide.

 APA Style and Format.

 Capella Online Writing Center.

 Smarthinking.

5/4/2016 Course Project – BUS4801 ­ Apr 11 2016 to Jun 17 2016 ­ ...

https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_35320_1&content_id=_3530118_1&mode=reset 5/5

Analyze and recommend a strategy for communicating the policy to the organization in a manner that meets the needs of the audience. Specify potential limitations of the policy and strategies for monitoring and compliance.

As you can see, you have already accomplished many of these points in the previous components of the project (in Units 2 and 7). In this assignment, consolidate those pieces and add additional information to complete the evaluation and recommendation to the CEO.

Review the Addressing an Ethical Issue Scoring Guide to understand the grading criteria for this assignment.

Submission Requirements Your paper should meet the following requirements:

Written communication: Written communication is free of errors that detract from the overall message. APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Number of resources: Minimum of four resources. Length of paper: About 2,500 words, or 10 typed, double­spaced pages. Font and Font Size: Arial, 10 point.

Once complete, submit your paper in the assignment area.

Bus 4801 Unit 9 Getting Started/Discussion Participation Scoring Guide.pdf

Due Date: Weekly. Percentage of Course Grade: 40%.

Discussion Participation Grading Rubric Criteria Non-performance Basic Proficient Distinguished

Applies relevant course concepts, theories, or materials

correctly.

Does not explain relevant course concepts, theories, or materials.

Explains relevant course concepts, theories, or materials.

Applies relevant course concepts, theories, or materials correctly.

Analyzes course concepts, theories, or materials correctly, using examples or supporting evidence.

Collaborates with fellow learners, relating the

discussion to relevant course concepts.

Does not collaborate with fellow learners.

Collaborates with fellow learners without relating discussion to the relevant course concepts.

Collaborates with fellow learners, relating the discussion to relevant course concepts.

Collaborates with fellow learners, relating the discussion to relevant course concepts and extending the dialogue.

Applies relevant professional, personal, or other real-world

experiences.

Does not contribute professional, personal, or other real-world experiences.

Contributes professional, personal, or other real-world experiences, but lacks relevance.

Applies relevant professional, personal, or other real-world experiences.

Applies relevant professional, personal, or other real-world experiences to extend the dialogue.

Participation Guidelines

Actively participate in discussions. To do this you should create a substantive post for each of the discussion topics. Each post should demonstrate your achievement of the participation criteria. In addition, you should also respond to the posts of at least two of your fellow learners for each discussion question-unless the discussion instructions state otherwise. These responses to other learners should also be substantive posts that contribute to the conversation by asking questions, respectfully debating positions, and presenting supporting information relevant to the topic. Also, respond to any follow-up questions the instructor directs to you in the discussion area. To allow other learners time to respond, you are encouraged to post your initial responses in the discussion area by midweek. Comment to other learners' posts are due by Sunday at 11:59 p.m. (Central time zone).

Print Discussion Participation Scoring Guide

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Bus 4801 Unit 9 Getting Started/Ethically Questionable Negotiating The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Makin.pdf

Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making

Filipe Sobral • Gazi Islam

Received: 16 March 2012 / Accepted: 3 October 2012 / Published online: 16 October 2012

� Springer Science+Business Media Dordrecht 2012

Abstract This study explores the direct and interactive

effects of individual differences in interpersonal trust and

negotiation style on ethical decision-making processes across

commonly faced negotiation situations. Individual differ-

ences influence basic ideas about legitimate negotiating

behaviors, affect behavioral intentions directly, and interact

with the favorability of negotiating situations, resulting in

direct, indirect, and interactive effects on ethical decision-

making processes. Using a sample of 298 participants in

executive education workshops, the study analyzes the rela-

tionship between interpersonal trust, competitiveness, moral

judgment, and behavioral intentions in different negotiating

conditions through a series of structural equation models and

regression analyses. Our results suggest that individual dif-

ference variables exert a significant influence not only on how

managers assess the morality of ethically ambiguous negoti-

ation practices but also directly on their behavioral intentions,

and that this effect changed across specific negotiation situa-

tions. We discuss these results in terms of their usefulness in

explaining ethical decision-making processes in negotiations.

Keywords Negotiations � Ethics � Decision making � Interpersonal trust � Competitiveness

Introduction

Research on ethics in decision making has grown rapidly in

recent years (e.g., Tenbrunsel and Smith-Crowe 2008;

O’Fallon and Butterfield 2005), partially in response to the

recognition of ethical malfeasance and scandals in the

world of business (e.g., Bazerman and Banaji 2004; Solo-

mon 1992). Questionable ethics in management generates

costs for businesses and affects the public legitimacy of

business (Bazerman and Banaji 2004), as well as affecting

social well-being and economic development (e.g., Bird

and Smucker 2007). The empirical study of ethical deci-

sion-making processes, hopefully, can contribute to a more

ethical corporate environment (Goolbsy and Hunt 1992).

Because negotiation processes are both central to orga-

nizational life (Thompson 2010) and open to ethically

questionable behaviors such as deception (e.g., Lewicki

et al. 2010), this area is particularly ripe for ethical deci-

sion-making studies (e.g., Bazerman et al. 2000). As

socially motivated interactions between parties with

divergent interests, negotiations are intrinsically full of

ethical dilemmas (Barry and Robinson 2002; Menkel-

Meadow and Wheeler 2004). While attempting to reconcile

competing interests without sacrificing self-interest, nego-

tiators may feel tempted to adopt defensive, cunning, if not

plainly manipulative and dishonest behavior (Lewicki and

Litterer 1985).

Furthermore, some researchers have suggested that

some forms of unethical behavior may not only be common

in negotiations (Rivers and Lytle 2007; Volkema et al.

2004; Murnighan et al. 1999) but also appropriate and even

necessary for effective negotiating (Carson 1993; Dees and

Cramton 1991; Lewicki and Robinson 1998). While we

recognize that ethical dilemmas are common in negotia-

tions and that individual differences of negotiators can

F. Sobral (&) Escola Brasileira de Administração Pública e de Empresas,

Fundação Getulio Vargas, Praia de Botafogo, 190-506,

Rio de Janeiro 22253-900, Brazil

e-mail: [email protected]

G. Islam

Grenoble Ecole de Management, Grenoble, France

e-mail: [email protected]

G. Islam

Insper Institute of Education and Research, São Paulo, Brazil

123

J Bus Ethics (2013) 117:281–296

DOI 10.1007/s10551-012-1520-2

affect the ‘‘ethical experiences’’ that precede ethical deci-

sion making (Tenbrunsel and Smith-Crowe 2008), few

studies have attempted to examine how individual traits

influence judgments of ethically ambiguous negotiation

practices (Lewicki et al. 2010), and how these occur across

divergent negotiation conditions.

In fact, although situational variables are key to under-

standing ethical choices (e.g., Kish-Gephart et al. 2010),

most ethics research in negotiation has tended to focus on

benign or unspecified situations (e.g., Lewicki and Robinson

1998). Because ethical decisions are made in the context of

specific sets of issues and difficulties, variation in situations

may influence negotiation attitudes and behaviors (Brams

1990; Turner 1992), and therefore need to be explicitly tested

(Robertson and Ross 1995; Volkema and Fleury 2002).

This study uses a person 9 situation interactionist per-

spective to understand both individual and contextual

predictors of ethical decisions in negotiation. We explore

the influences of two personality traits, interpersonal trust

and competitiveness, on moral judgments and ethical

behavioral intentions in negotiation across alternative

negotiation situations. Specifically, using four behavioral

scenarios, we test via structural equation modeling to what

extent trust and competitiveness affect negotiators’ moral

judgments and behavioral intentions of ethically ambigu-

ous negotiation practices in alternative situations present-

ing different challenges.

Our focus on behavioral intentions arises from the obser-

vation that ethical decision-making processes involve an ini-

tial recognition that a particular set of events constitutes an

ethical issue (Hunt and Vitell 1986; Rest 1986). This recog-

nition sets in motion judgment processes regarding a course of

action, which subsequently influence behavioral intentions,

the proximal causes of behavior (e.g., Ajzen and Fishbein

1980; Fishbein and Ajzen 1975). Furthermore, empirical

research has shown that intentions are associated with

behavior particularly in the domain of ethical action (Detert

et al. 2008; Vallerand et al. 1992). Thus, factors influencing

moral judgments and intentions, such as individual and

situational variables, should impact ethical outcomes (Jones

1991; Rest 1986; Rivers and Lytle 2007; Trevino 1986).

Theoretical Background and Hypotheses

Although ethical decision-making models in organizational

contexts have proliferated (e.g., Beu et al. 2003; Hunt and

Vitell 1986; Jones 1991; Rest 1986; Trevino 1986), empirical

findings regarding individual differences in drivers of moral

judgments and intentions in negotiations are scarce (Moore

et al. 2011) and inconsistent (Lewicki et al. 2010), with

research often implicitly relying on the idea that individual

differences influence ethical reasoning (Brown et al. 2010).

Within negotiations, there is evidence that personality predicts

negotiation processes and outcomes (Barry and Friedman

1998), but the nature of these relations is obscured by incon-

sistent empirical results (Wall and Blum 1991). King and

Hinson (1994) argue that such inconsistencies may result from

using personality dimensions conceptually unrelated to

negotiation specifically, such as machiavellianism (Bass et al.

1999) and locus of control (Shapeero et al. 2003).

This study tests how negotiators’ individual differences

relate to moral judgments and intentions in different ethi-

cally salient negotiation contexts, building from a person–

situation interactionist perspective that examines person-

ality traits within diverse morally salient situations.

Specifically, competitiveness and interpersonal trust (Ela-

hee and Brooks 2004; Mintu-Wimsatt 2002) should be key

antecedents of ethical decision-making processes, as dis-

cussed below. Building on Rest’s (1986) model of ethical

decision making, we present the current conceptual model

(see Fig. 1), using personality dimensions to partially

explain ethical decisions in negotiations.

In order to test this model, we examine judgments of

ethically questionable behavior using the Self-Reported

Inappropriate Strategies (SINS) instrument (Robinson

et al. 2000). The SINS strategies, or variations of these

strategies, have been used to examine various correlates

of moral judgment and behavior, including affective

(e.g., Cohen 2010), behavioral (e.g., Volkema et al. 2010),

and cultural (e.g., Ma 2010) variables. However, to our

knowledge, interactive person–situation effects on moral

judgment using the SINS instrument do not exist in the

literature, such that this study allows for the extension of

the SINS approach into unexplored domains.

Moral Judgment and Behavioral Intentions

Moral judgments involve individual’s assessments regard-

ing the ethical acceptability of a given behavior or set of

behaviors (Reidenbach and Robin 1988). As an attitude

variable, judgments should affect behavior by means of

their effects on behavioral intentions, which are predispo-

sitions for adopting given behaviors in a specific situation.

This relationship between moral judgments and behavioral

intentions is suggested, for example, by the theory of rea-

soned action (Vallerand et al. 1992; Beck and Ajzen 1991;

Fishbein and Ajzen 1975) and the theory of planned

behavior (Ajzen 1985, 1991).

The theory of reasoned action holds that it is possible to

predict action by examining people’s reasons and inten-

tions. Behavioral intentions are strongly influenced by

attitudes toward a given action along with the subjective

norms and social pressure associated with actions (Fishbein

and Ajzen 1975). Behavior thus is influenced by intentions

282 F. Sobral, G. Islam

123

that in turn result from attitudes about aspects of the

environment (Fishbein and Ajzen 1975). The theory of

planned behavior argues that both behavioral intentions

and actual behavior result from the combined influence of

individual attitudes, subjective norms, and perceptions of

behavioral control. In the domain of ethical behavior, the

link between intention and behavior has been shown

empirically in multiple studies (e.g., Detert et al. 2008;

Vallerand et al. 1992). In other words, people’s perceptions

regarding their capacity to realize determinate actions

affects, by means of these variables, their intentions and

behavior (Ajzen 1985; Ajzen 1991). As such, it stands to

reason that moral judgments in ethical dilemma situations

would relate to behavioral variables.

In a review of over 100 studies, Kim and Hunter (1993)

conclude that there is consistent empirical support for the

attitude–intention relationship. Applying this logic to moral

judgments and behavioral intentions reinforces the relevance

of studying the antecedents of judgments, thus laying the

groundwork for further empirical predictions, which we

propose further in this article. To first establish the empirical

validity of this relationship, however, we hypothesize that

behavioral intentions are influenced by the moral judgments

regarding ethically ambiguous negotiation practices:

H1 Moral judgments of ethically ambiguous negotiation

practices will be significantly related to negotiators’

behavioral intentions of such practices.

Situational Influences on Ethical Decision Making

in Negotiation

Because negotiations may be described as ‘‘strong situa-

tions’’ (Mischel 1976), they are likely to influence the

attitudes and behaviors of negotiators. Some situations

could justify a negotiator’s willingness to act unethically,

despite previous moral judgments. The direct effect of

situations on intentions would imply a dual-path model of

ethical decisions, whereby such decisions can, but do not

exclusively, result from moral judgment. Conditions which

‘‘strengthen’’ negotiation situations may include issue

importance, challenges from the other party, the nature of

the relationship between parties, power and status differ-

ences, past experiences between the negotiators, and time

pressures (Lewicki et al. 2010; Volkema and Fleury 2002).

For instance, under high stakes, negotiators might feel

more inclined to protect their self-interests by engaging in

questionable behaviors regardless of their ethical beliefs

(Roth and Murnighan 1982; Tenbrunsel 1998). Likewise,

faced with unethical opponents, individuals may take

actions to protect their interests (e.g., Barry and Bateman

1996). Some scholars argue that otherwise unacceptable

negotiation tactics are justified as ‘‘self-defense’’ against

unethical opponents (Carson 1993; Dees and Cramton

1991), based on an attempt to avoid inequities. Further-

more, negative past experiences among negotiators (e.g.,

inflexibility or past failures) may increase the likelihood of

ethically ambiguous negotiation tactics (e.g., Schweitzer

et al. 2002), possibly as a way to reestablish justice or

correct possible past inequities (Glass and Wood 1996).

On the other hand, the nature of the relationship and

relative power between negotiators may also impact posi-

tively ethically ambiguous negotiation practices. For

example, expectations of a long-term relationship may

decrease the likelihood to act unethically by increasing the

long-term consequences of that behavior (e.g., Lewicki and

Spencer 1991). Empirical studies suggest that under high

detection and retaliation risk, individuals raise their ethical

standards (Barnett and Karson 1987; Vitell et al. 1991).

Finally, some authors suggest that negotiators with rel-

atively more power are more likely to use unethical tactics

(e.g., Lewicki et al. 2010). They explain their rationale

with the intoxication theory of power, which holds that

power corrupts the thinking of the powerful (e.g., Keltner

et al. 2003).

Fig. 1 Conceptual model of antecedents of ethical decision making

Ethically Questionable Negotiating 283

123

Although the above rationale involves judgments,

behavioral tendencies can act directly on behavioral

intentions without cognitive intermediation through moral

judgment (e.g., Haidt 2001). That is, while competitive

individuals may judge questionable behavior more toler-

antly, they may also be more likely to act on their com-

petitive tendencies more directly, independently of such

judgments. This is because moral intuitions (e.g., Keltner

et al. 2006; Haidt 2001) can determine reactions both

through and parallel to judgmental processes. In particular,

some evidence suggests that aspects of difficult situations,

such as perceived lack of control over a situation (Detert

et al. 2008), or tiring or depleting situations (Gino et al.

2011) can lead individuals to bypass moral judgments and

act unethically. Similarly, Rest (1986) emphasizes that

moral action involves identification of an issue as morally

relevant, a cognitive process that could be compromised by

demanding situations.

Based on the above, we would expect ethically ques-

tionable behavioral intentions to increase under challeng-

ing or unfavorable negotiation conditions (unethical

opponent or negative past experiences), and for this effect

to be independent of moral judgments regarding the gen-

eral ethicality of the actions in question. Also, under

favorable negotiation conditions (long-term relationship

and higher relative power), intentions should remain con-

sistent with moral judgment. This implies both a direct

effect of situation on ethical behavioral intentions, and a

moderation effect of situation on the relationship between

moral judgment and behavioral intentions, such that judg-

ment should be more strongly associated with intentions in

favorable negotiation situations. Thus,

H2 Challenging or unfavorable negotiation conditions

will increase behavioral intentions to use ethically

questionable negotiation practices compared to favorable

conditions.

H3 The effects of moral judgments on behavioral inten-

tions will be stronger in favorable or neutral negotiation

conditions than in challenging or unfavorable conditions.

Individual Differences and Ethical Decision Making

Although ethical attitudes, intentions, and behaviors

may be related to a wide variety of individual difference

variables (e.g., Bass et al. 1999; Reiss and Mitra 1998), we

selected competitiveness and trust variables as important

predictors of the ethical decision-making process in

negotiation for two reasons. First, because both of these

variables are fundamentally interpersonal in nature and

involve questions of how people view interaction dynam-

ics and partners, they should be particularly important

variables in ethical situations that involve consideration of

other parties (c.f. Detert et al. 2008). Second, because

negotiating situations are marked by issues of cooperation

versus competition, and involve beliefs about the trust-

worthiness of partners, these two individual difference

variables are particularly relevant to understand negotiation

situations. Below, we elaborate on these rationales, which

lead to our main effect and interactive hypotheses.

Competitiveness

Competitiveness in negotiating can be defined as a rela-

tively stable personally trait based on individuals’ levels of

cooperativeness versus competitiveness (Gilkey and

Greenhalgh 1986) that determines behavioral patterns and

responses in conflict situations (Shell 1999). These rela-

tively stable attitudinal styles reflect the relative weight of

self- versus other- related concern, as summarized in the

dual concerns model (Thomas 1976; Pruitt 1983). This

model emphasizes that relative self-concern leads to a

focus on winning versus problem solving. Although much

has been written on conflict resolution styles (e.g., Thomas

and Kilmann 1974; Rahim 1983), a broad consensus has

formed around the stability of cooperative versus compet-

itive general styles (e.g., Craver 2003; Walters et al. 1998).

Cooperative negotiators tend to weigh the interests of all

parties involved and rely on objective parameters to guide

discussion (Craver 2003). Tending to behave in a friendly

and sincere manner, they more openly share information,

rarely using threats and are sometimes willing to make

unilateral concessions (Craver 2003). Competitive negoti-

ators, on the other hand, take an adversarial stance and

attempt to maximize their own outcomes (Thomas and

Kilmann 1974). They do not feel uncomfortable in com-

petitive environments, tending to use power to impose

solutions preferable to themselves (Dawson 2001) and

sometimes proposing unrealistically high claims backed

with threats (Craver 2003). Competitive styles also involve

less informational and interpersonal openness, ignoring

alternatives that might benefit the other parties (Craver

2003; Dawson 2001).

Because cooperative and competitive styles are concep-

tually linked to issues of personal versus mutual benefit,

disclosure versus non-disclosure, and altruism versus ego-

ism, they seem highly relevant to ethical decision making.

Surprisingly, with a few notable exceptions, little empirical

work has explored the relations between negotiation style

and ethical decisions in organizational contexts (e.g., Lew-

icki and Robinson 1998; Sankaran and Bui 2003). Sankaran

and Bui (2003) linked competitiveness to lower ethical

standards and Lewicki and Robinson (1998) found that self-

rated competitive negotiators used more ethically ambigu-

ous tactics than cooperative negotiators. Thus, preliminary

284 F. Sobral, G. Islam

123

existing results support the idea that negotiating style relates

to ethical decisions. If competitive negotiators are more

likely to tolerate ethically ambiguous behaviors (Lewicki

and Robinson 1998), and if such behaviors can, in some

circumstances, help maximize individual outcomes (Carson

1993; Dees and Cramton 1991), then higher levels of com-

petitiveness should lead to less strict judgments of ethically

ambiguous courses of action. Because moral judgments are

affected by motivated cognition (e.g., Haidt 2001), com-

petitive negotiators may be motivated to view ‘‘hard’’

negotiation tactics as morally acceptable, even if such tactics

involve ethical dilemmas. Thus,

H4a Competitiveness will be positively associated with

judgments of moral acceptability of ethically ambiguous

negotiation practices.

As argued in the previous section, the situational context of

negotiations should also impact the way in which predictors

operate on moral intentions, such that difficult or draining

situations should lead to a stronger direct effect on unethical

choices, bypassing to an extent judgmental processes (Gino

et al. 2011; Detert et al. 2008; Rest 1986). Thus, we believe

that in challenging or unfavorable negotiation situations, a

stronger direct link between the individual predictors of eth-

ical choices and intentions will emerge. This implies that

negotiation conditions’ favorability will moderate the link

between competitiveness and behavioral intentions.

H4b Competitiveness will interact with situation to

predict intentions to engage in ethically questionable

negotiation tactics, such that competitiveness will be more

strongly related to behavioral intentions under unfavorable

or challenging negotiation conditions.

Interpersonal Trust

Interpersonal trust, or the ‘‘generalized expectancy held

by an individual that the word, promise, oral, or written

statement of another individual or group can be relied

upon’’ (Rotter 1980, p. 1) has important effects on inter-

personal processes, such as negotiation (Lewicki et al.

2010), by affecting future expectations and subjective

norms regarding social interactions. Such expectancies

explicitly include ethically relevant features. Individuals

who do not expect to be treated with honesty, candor, and

consideration, for example, may be less likely to impose

these norms on themselves (e.g., De Cremer et al. 2010;

Zhang and Epley 2009). Thus, unethical behavior such as

distorting or manipulating information or infringing social

norms may be the result of defensive behavior resulting

from lack of interpersonal trust (Rotter 1980).

Stable individual differences on trust can be established

as, throughout negotiations, actors confirm or revise their

initial expectations given the social behaviors of others

(e.g., De Cremer et al. 2010; Eden and Shani 1982). This

can lead to stable individual trust levels, as self- confirming

prophesies occur when trusting individuals, beginning with

expectations of openness, are likely to affect others in such

a way as to confirm these initial expectations, and vice

versa.

Trust has consistently been shown to be related to

interpersonal negotiation processes (Thompson 2010; Ross

and Lacroix 1996) such as expectancies of honesty and

openness of negotiating partners (Olekalns and Smith

2009; Fells 1983) and cognitive processes related to open

and collaborative negotiation approaches (Butler 1999;

Mintu-Wimsatt 2002). High-trust negotiators do not

believe that shared information will be used opportunisti-

cally and to their detriment by the other parties, and are

thus more willing to be open and honest (Butler 1995).

Kimmel et al. (1980) also link trust to informational

exchange between parties, and less use of pressure tactics,

as compared to low-trust negotiators (Butler 1995; Kimmel

et al. 1980).

Several authors have argued that trust and ethics are

intimately related, maintaining that trust is a principal

driver of ethical behavior (e.g., Brien 1998; Hosmer 1995;

Kaptein 2011). Within negotiations, trust may be particu-

larly related to ethical behavior, because of the inherent

uncertainty and vulnerability associated with bargaining

situations (e.g., Bazerman et al. 1998). Some research

suggests that interpersonal trust inversely relates with the

perceived acceptability of ethically ambiguous negotiation

tactics, particularly those involving active deception (Ela-

hee and Brooks 2004). As such, we can hypothesize that

interpersonal trust will be negatively related to the moral

judgments of negotiators toward ethically questionable

tactics.

H5a Interpersonal trust will be negatively associated

with the judgment of moral acceptability of ethically

ambiguous negotiation tactics.

Similarly to competitiveness, trust should also act

directly on intentions, particularly where individuals do not

believe that others will apply ethical standards to their

behaviors, and challenging situations create the conditions

for bypassing moral judgment (Gino et al. 2011; Detert

et al. 2008, Rest 1986). Greater interpersonal trust should

lead actors to exhibit fewer opportunistic behavioral ten-

dencies, or tendencies to behave in ways that push the

limits of ethicality (Olekalns & Smith, 2009). Low trust

individuals, however, are likely to anticipate unethical

behavior, and thus feel less pressure to reciprocate or to

consider their own ethical standards, moving directly to

behavioral intentions that favor ethically ambiguous tac-

tics. As such, we believe that in challenging or unfavorable

Ethically Questionable Negotiating 285

123

negotiation situations, a stronger direct link between

interpersonal trust and behavioral intentions will emerge.

This means that situation will interact with trust to predict

intention to act unethically.

H5b Interpersonal trust will interact with situation to

predict intentions to engage in ethically questionable

negotiation tactics, such that trust will be more negatively

related to behavioral intentions under unfavorable or

challenging situations.

Method

Sample and Procedures

The sample was drawn from participants who were com-

pleting their MBA studies in São Paulo and Rio de Janeiro,

Brazil. Questionnaires were administered in Portuguese and

the translation and back-translation procedure was employed

to ensure accuracy of meaning. In order to encourage candid

responding and reduce social desirability bias, participants

were informed that the completion of these questionnaires

was entirely voluntary and that responses were anonymous.

Furthermore, the participants were informed that there were

no inherently right or wrong answers.

The final sample consisted of 298 participants, repre-

senting a response rate of 74 %. Within the sample 61 %

was male and 39 % was female, with an average age of

36 years and average professional tenure of 13 years. They

came from a wide variety of industries and positions within

their organizations, including team member (36 %),

supervisor or coordinator (37 %), middle manager (19 %),

and senior manager (8 %).

Measures

Moral Judgment

Moral judgment was measured using five behaviors from

Robinson et al.’s (2000) Self-Reported Inappropriate Strat-

egies (SINS) instrument. This instrument is based on a tax-

onomy of five categories of ethically ambiguous negotiation

practices: (1) competitive tactics; (2) distortion of informa-

tion; (3) bluffing; (4) manipulating the other party’s network;

(5) fraudulent obtaining of information. One representative

behavior was selected from each category: (1) exaggerating

an opening offer or demand, (2) misrepresenting facts to an

opponent, (3) promising good things will happen (when you

know you can’t or won’t deliver), (4) encouraging others to

defect to your side, and (5) feigning friendship for infor-

mation. Respondents were asked to evaluate behaviors rep-

resentative of each of these categories, using a 7-point Likert

scale varying form ‘‘totally acceptable’’ to ‘‘totally unac-

ceptable’’. Behaviors were selected on the basis of low var-

iance in rated appropriateness and likely use, as reported in

prior studies (e.g., Volkema and Fleury 2002). Past empirical

research has supported the conceptual and empirical struc-

ture of this instrument, and it is considered a valid and

reliable instrument (e.g., Robinson et al. 2000). The

Chronbach’s a in this study was 0.76.

Negotiation Situations

In order to test situational effects on behavioral intentions, we

developed four short vignettes illustrating typical scenarios

representing different negotiation conditions. Separate pages

were used for each scenario to discourage within-subject

comparative assessments of ratings. The four scenarios

included unethical reputation of the other party, long-term

relationship potential, negative past experiences between

parties and positive power asymmetries (see Table 1 for a

detailed description of each scenario). These four scenarios

reflected both favorable (long-term relationship and higher

relative power) and unfavorable (unethical reputation and

negative past experiences) negotiation conditions, based on

Lewicki et al. (2010) and Volkema and Fleury (2002).

To determine whether the scenario manipulation influ-

enced participants’ sense of negotiation favorability, we

conducted a pilot test on a similar demographic sample

(n = 42), and asked participants to rate how favorable they

would consider each of these negation conditions. A post

hoc Bonferroni test, after a significant ANOVA result

(F[3,164] = 39.73, p \ .001), revealed that both scenarios classified as favorable conditions (M = 4.21, SD = 1.21

and M = 3.89, SD = 1.03) were perceived as more favor-

able negotiation conditions than the two unfavorable sce-

narios (M = 2.67, SD = 1.27 and M = 2.44, SD = 1.15),

indicating that the manipulation worked as intended.

Table 1 Negotiation scenarios

1 You are participating in a negotiation with a prospective client of

your company. Before the negotiation you find out that the

other party has a reputation for being dishonest.

2 The Alfa company is a regular supplier of your company, with

whom you have had a long term, solid relationship for several

years. You are responsible for negotiating a contract for the

supply of materials for a new product.

3 You are negotiating a project with the Beta company. However,

in previous negotiations, Beta has proven to be very rigid and

inflexible, preventing the parties from closing any deals.

4 You are a regional manager of a large company, negotiating with

a representative from the Gama company, a small transportation

company. Sources have confirmed that this contract is

extremely important to Gama, while your company has other

options available.

286 F. Sobral, G. Islam

123

Behavioral Intentions

In order to measure behavioral intentions, respondents

were presented with action possibilities with regards to the

above scenarios, and indicated how likely they would be to

use each ethically ambiguous negotiation tactic described

before on a 7-point Likert scale for each of the four

vignettes. Thus, each respondent rated the same five

behaviors for all scenarios or conditions. Vignettes provide

a useful tool that is widely used in ethical decision-making

research to measure behavioral intentions (O’Fallon and

Butterfield 2005), and allow investigators to standardize

decision situations while at the same time simulating a

realistic situation (e.g., Alexander and Becker 1978; Weber

1992). In the current sample, the Cronbach’s a in each scenario varied from 0.73 to 0.84, showing reliable mea-

surement consistency within scenarios.

Interpersonal Trust

Interpersonal trust was measured with a 4-item scale

adapted from Rotter (1967). The scale used a 7-point Likert

scale format, varying from ‘‘completely disagree’’ to

‘‘completely agree. The Cronbach’s a in this study was 0.82.

Competitiveness

Competitiveness was measured with a 4-item scale adapted

from Ryckman et al. (1996). The scale used a 7-point

Likert scale format, varying from ‘‘completely disagree’’ to

‘‘completely agree. The Cronbach’s a in this study was 0.87.

Data Analysis

The data from the ethical decision-making processes in the

four negotiation conditions were analyzed via single- and

multi-group structural equation modeling (SEM), appro-

priate given the nature of our data and hypotheses because

it allows examination of direct and indirect relations

between endogenous and exogenous latent constructs in

different conditions. At the single-situation level (i.e., for

each scenario separately), we first tested for divergent

validity and unidimensionality of the items between moral

judgment and intention. Second, we compared our pro-

posed versus full structural models to determine the best-

fitting model. Next, we tested a multi-group model (i.e.,

across situations) to establish measurement invariance

across situations. In other words, to show validity of our

measurement, we needed to ensure that the measures

worked similarly in each scenario. We present the results

of these measurement equivalence tests at both situation

and multi-group levels in ‘‘Appendix.’’ This model also

allowed us to test structural invariance of relationships

across situations, thus allowing us to examine situational

differences. Finally, after establishing the metric equiva-

lence and relationships among variables, hierarchical

multiple regressions were conducted to test the moderating

effect of the situation on these relationships.

Results

Situational Level Analysis

After the recommended first step of establishing the metric

equivalence of our measures across situations (Vandenberg

and Lance 2000), the network of relationships among

constructs was evaluated separately for each alternative

scenario. Table 2 presents information about descriptive

statistics and correlations for all constructs in the dataset.

We followed a nesting approach in which models are

sequentially compared to one another (Anderson and

Gerbing 1988). Three nested models were estimated: (1) a

null model in which the relationships among observable

constructs are set to zero (error terms free; the null model

serves as a baseline for comparing the other nested struc-

tural models; (2) the original model as depicted in Fig. 1;

(3) a full model (or saturated model) that allows for paths

from competitiveness and interpersonal trust to behavioral

intentions (c2,1 and c2,2)—relationships presented in Fig. 1

Table 2 Means, standard deviations, correlations and reliabilities

Variable M SD 1 2 3 4 5 6 7

1. Interpersonal trust 3.96 1.18 (0.82)

2. Competitiveness 4.35 1.35 -0.09 (0.87)

3. Moral judgment 3.36 1.00 -0.16** 0.24** (0.76)

4. Behavioral intention—Scenario 1 3.87 1.30 -0.25** 0.20** 0.65** (0.77)

5. Behavioral intention—Scenario 2 3.18 1.16 -0.21** 0.14* 0.59** 0.57** (0.84)

6. Behavioral intention—Scenario 3 3.78 3.36 -0.25** 0.15* 0.65** 0.78** 0.62** (0.73)

7. Behavioral intention—Scenario 4 3.33 1.22 -0.20** 0.21** 0.60** 0.62** 0.69** 0.61** (0.81)

N = 298; * p \ .05; ** p \ .01; alpha coefficients in the diagonals

Ethically Questionable Negotiating 287

123

with dashed lines. If these paths significantly improve v2 fit and are statistically significant, it implies that richer spec-

ifications of the original model are tenable. Table 3 pre-

sents the v2 fit comparisons among the nested models. The v2 fit of the original model was significantly better

than that of the null model across samples. The original

model’s values on the three fit indices (goodness-of-fit

index, GFI; comparative fit index, CFI, and root mean

square error of approximation, RMSEA) were moderately

high, ranging from .93 to .96 for GFI, .93 to .99 for CFI,

and .029 to .067 for RMSEA, implying good model fit.

Furthermore, all path estimates, representing the particular

relationships between variables, were statistically signifi-

cant. Additionally, no difference in fit between the original

and full models was found. Although the fit of the original

model was generally good and the paths mostly supported,

the full model (i.e., with the c2,1 and c2,2 paths directly relating trust and competitiveness with behavioral inten-

tions) offered a stronger representation of the relationships

among constructs than did the original model, with higher

fit indices than the original model and a direct, statistically

significant, relationship between trust and behavioral

intention in two of the four alternative conditions tested

(c2,2 path). Therefore, the full model was preferred over the original model.

Multi-group Level Analysis

By examining the equality of relationships across different

situations, we can assess the generalizability or difference

in the model’s relationships across alternative conditions.

Thus, multi-group models were also estimated to determine

whether the strengths of relationships among constructs

varied across negotiation conditions. To examine the

invariance of structural paths, constrained and uncon-

strained models were estimated via the multi-group pro-

cedure suggested by Bollen (1989). To briefly summarize

this procedure, individual relationships are separately

examined across samples first, and if they are each found

invariant across samples, then the relationships (gamma

paths) are collectively tested for invariance. The invariance

of these paths is then used as a basis to assess the invari-

ance of individual relationships within samples (beta

paths). If the latter are also invariant, the most strenuous

test of the model is performed in which all gamma and beta

paths are collectively tested for invariance. The differences

between constrained and unconstrained models were not

significant. Furthermore, the constrained model, in which

all gamma and all beta paths are declared invariant, had a

v2 value of 597.30 (df = 356). The unconstrained model, in which all gamma and beta paths are allowed to vary, had

a v2 of 611.98 (df = 381). The difference between these two models was not significant (vdiff

2 = 14.69, df = 25),

suggesting that the model relationships are applicable and

invariant across groups. In other words, this result suggests

that the strength of the relationships between the proposed

constructs is homogeneous across situations. The estimated

structural parameters are present in Table 4.

Results presented in Table 4 suggest that, following

hypothesis 1, behavioral dispositions are strongly related to

Table 3 Model comparisons

1. Unethical reputation 2. Long-term relationship 3. Negative experiences 4. Higher relative power

v2 fit

Null model (df = 66) 963 841 855 793

Original model (df = 48) 91.3 73.3 57.8 101.1

Full model (df = 46) 86.7 70.0 54.1 96.4

Note At 2 df, a v2 difference of 5.99 or greater implies a statistically significant difference at the .05 level. Thus, the original model is better fitted than the null model in all scenarios. Between the original and full models, there is no difference in fit. However, the full model is preferred

because of its parsimony

Table 4 Structural parameters

Paths 1. Unethical

reputation

2. Long-term

relationship

3. Negative

experiences

4. Higher relative

power

Competitiveness ? moral judgment (c1.1) 0.22** 0.24** 0.23** 0.23**

Interpersonal trust ? moral judgment (c1.2) -0.26** -0.26** -0.25** -0.25**

Competitiveness ? behavioral intention (c2.1) 0.06 0.00 0.00 0.08

Interpersonal trust ? behavioral intention (c2.2) -0.15* -0.10 -0.15* -0.11

Moral judgment ? behavioral intention (b2.1) 0.67** 0.59** 0.71** 0.56**

* p \ .05; ** p \ .01. All coefficients are standardized and numbers are rounded to two decimal places

288 F. Sobral, G. Islam

123

moral judgment across all scenarios (0.56 \ b2,1 \ 0.71, all p’s \ .01). These results are consistent with the atti- tude–intention link as suggested in the theories of reasoned

action and planned behavior (Ajzen 1985, 1991; Fishbein

and Ajzen 1975). The structural models tested are also

consistent with our explanations of the effects of individual

differences on ethical negotiation judgments and behaviors.

Across scenarios, competitiveness (0.22 \ c1,1 \ 0.24, p \ 0.01) was positively related to moral judgments of ethically questionable tactics, suggesting that such actions

are viewed more favorably by competitive negotiators,

corroborating Hypothesis 4a. Conversely, interpersonal

trust was consistently negatively related to moral judgment

across scenarios (-0.25 \ c1,2 \ -0.26, p \ .01), sug- gesting that greater trust is associated with less accept-

ability of the ethicality of ambiguous behaviors, supporting

Hypothesis 5a. Additionally, in two of the four scenarios, a

direct, statistically significant association was found

between interpersonal trust and behavioral intentions

(-0.10 \ c2,2 \ -0.15, p \ .05). Thus, our results suggest that, under certain unfavorable negotiation conditions,

interpersonal trust is negatively related to behavioral

intentions through moral judgments, and also directly

related (see Fig. 2). Competitiveness, on the other hand,

while indirectly related to intentions through moral judg-

ment, did not show a significant direct relationship with

the willingness to use ethically ambiguous negotiation

practices.

Moderation Effects of the Situation

The above results apparently suggest an interaction

between the situation and the individual variables, espe-

cially with moral judgment and interpersonal trust. To

investigate these moderating effects, multiple regression

analyses were conducted. The results are shown in Table 5.

Model 1 shows the individual variables predicting

behavioral intentions, while model 2 adds the direct effects

Fig. 2 Structural regression model—Scenario 1—opponent with unethical reputation

Table 5 Regression results predicting behavioral intention

Model 1 Model 2 Model 3 Model 4 Model 5

Individual effects

Interpersonal trust -.17** -.17** -.17** -.09** -.17**

Competitiveness .03 .03 .03 .03 .02

Moral judgment .59** .59** .55** .59** .59**

Situational effects

Situation favorability .24** .08 .21** .24**

Interaction effects

Judgment 9 situation .16*

Trust 9 situation -.07*

Competitiveness 9 situation .03

R 2

.39** .44** .46** .45* .44**

DR2 .05** .02*a .01*a .00a

* p \ .05; ** p \ .01, one-tailed regression coefficient tests, F tests for R2 significance. All coefficients are standardized and numbers are rounded to two decimal places. Situational favorability was computed as a dummy variable (0 favorable situation and 1 unfavorable situations) a

Change in R 2

over Model 2

Ethically Questionable Negotiating 289

123

of the situation. We note that dummy variables for different

negotiation conditions were created (0 for favorable and 1

for unfavorable negotiation situation). Results suggest that

the favorability of the situation reduces the willingness to

use ethical ambiguous negotiation tactics (b = 0.24, p \ .01). When negotiation conditions are unfavorable, such as facing an unethical opponent, the intention to

behave unethically is significantly higher than in favorable

situations, such as negotiating within a long-term rela-

tionship, thus corroborating Hypothesis 2. This direct

influence of the situation on behavioral intention may be

the case because, when under pressure or threat, individ-

uals may act in ways that do not conform to their normal

attitude structures (Rucker et al. 2004).

In models 3–5, the hypotheses arguing that situation

favorability moderates the effects of other individual

variables were tested by entering interaction variables. All

variables in the moderated regressions were centered by

subtracting their mean value, which reduces potential col-

linearity problems. The product terms were entered indi-

vidually in models 3–5 to test for moderated effects.

Regarding these interaction effects, a statistically sig-

nificant interaction between moral judgment and situation

favorability show that the effect of judgment on behavioral

intention varies across situations, as proposed by Hypoth-

esis 3. However, this effect was in the opposite direction as

hypothesized, indicating that the judgment–intention rela-

tionship is stronger (and more positive) in unfavorable

situations (b = 0.16, p \ .05), which suggests that partic- ipants tend to be more consistent with their moral judgment

in situations that pose some sort of threat than in positive or

favorable situations. In other words, the tendency for

someone who judges deception to be acceptable would be

more likely to plan deceitful behaviors in an unfavorable

negotiation than in a favorable situation.

A statistically significant interaction effect between

interpersonal trust and situation favorability was also found

(b = -0.07, p \ .05), meaning that in difficult or unfa- vorable situational contexts, interpersonal trust will have

a stronger (and more negative) impact on behavioral

intentions to engage in ethically questionable negotiation

tactics, as suggested by Hypothesis 5b. However, no sup-

port was found for an interaction between competitiveness

and situation as proposed by Hypothesis 4b.

Discussion

The above results broadly support the interactionist per-

spective proposed as applied to ethical decision making in

negotiations, with both individual and situational differ-

ences bearing on ethical decision-making processes.

Furthermore, we found interactive effects of situation with

regards to judgments and interpersonal trust when pre-

dicting intentions. Although across hypotheses we found

mixed support, our results suggest that personality and

situations should be studied jointly in the context of

behavioral ethics.

With regards to disentangling the distinct effects of

situations and individual differences, the data support a

relationship between moral judgments and behavioral

intentions, consistent with the theory of reasoned action

(Fishbein and Ajzen 1975) and the theory of planned

behavior (Ajzen 1985, 1991). Behavioral dispositions,

across negotiation situations, were largely explained by

moral judgments. However, results show that specific cir-

cumstances of the situation may also influence people’s

behavioral intentions toward the use of ethically ques-

tionable tactics. This means that in certain conditions,

someone may adopt a behavior that deviates significantly

from his or her moral judgment.

We found that in unfavorable or challenging situations,

negotiators are more willing to use ethically ambiguous

negotiation tactics. This relationship may result from

individuals’ attempts to restore justice and correct inequi-

ties among negotiators (Glass and Wood 1996) or a

defensive mechanism that allows communication while not

overexposing oneself socially (Strudler 1995). Strudler

(1995) notes the practical advantages of limited forms of

deception in negotiations when actors do not know or trust

one another, given that limited deception may allow people

to enter into negotiations that would otherwise be too risky,

and allows them to limit the risks that they face in practice.

Some scholars even argue that individuals are morally

justified in such self-protective behavior when facing an

unethical opponent (Carson 1993, 2005; Dees and Cramton

1991).

The direct effects of situation on behavioral intentions

confirm our predictions, and are consistent with some

existing empirical work. For example, negotiators some-

times chose unethical outcomes when facing an unethical

opponent or someone that in the past was revealed to be

inflexible or overly competitive, negotiators are more

likely to use some ethically ambiguous negotiation tactics

(Barry and Bateman 1996; Schweitzer et al. 2002). Alter-

natively, under favorable conditions, negotiators are less

willing to adopt ethically questionable courses of action.

For instance, when negotiations occur in the context of

long-term relationships, actors recognize the risk of using

questionable behaviors, and tend to opt against their use

(Lewicki and Spencer 1991), a finding that is corroborated

in our study.

Surprisingly, although an interaction effect emerged,

with the situation favorability having a significant moder-

ating effect on the influence of moral judgment on

behavioral intention, this effect was in the opposite

290 F. Sobral, G. Islam

123

direction as hypothesized. In other words, the judgment–

intention relationship was stronger in unfavorable or

challenging situations, and more de-coupled in favorable

situations. Although not hypothesized, two possible

explanations may account for this effect. First, even if

individuals do not find certain deceptive behaviors uneth-

ical, they may refrain from engaging in such behaviors if

the situation does not demand it, leading to a de-coupling

of judgment and intention in such situations. Second,

because favorable situations such as high power have

been empirically associated with both automatic cognition,

behavioral disinhibition, and ethically dubious behavior

(for a review, see Keltner et al. 2003), situations of higher

relative power in negotiation could both augment the

likelihood of choosing questionable actions and bypass the

moral judgmental processes that would normally inhibit

such choices. Because these mechanisms are post hoc

conjectures, however, future research is needed to empiri-

cally verify such mechanisms.

In addition to situational variables, we find that indi-

vidual differences matter in understanding ethical decision-

making processes in negotiation. Respondents with higher

interpersonal trust are less tolerant in their judgments of the

morality of given actions. Rotter (1980) explains that this

effect may result from the belief by high-trust individuals

that people are generally honest and trustworthy, and thus

will be less likely to consider deceiving, withholding, or

similar behaviors as justified in a negotiation context. We

also find that competitive individuals have greater toler-

ance for ethically questionable behaviors, judging such

behaviors less harshly. Carr’s (1968) suggestion that

competitive individuals see negotiations as a zero-sum

game, in which the objective is maximization of utility for

the self, could explain the current findings. Under such a

view, framing questionable behaviors as acceptable opens

up important resources to maximize negotiation gains.

Some authors have gone as far as to suggest that honest

negotiations are not negotiations at all, as selective com-

munication and outright lying are inherent to the negotia-

tion process (e.g., Peppet 2002; White 1980). For these

authors such behaviors, in the service of one’s client, are not

only acceptable but also may be required or commendable in

organizational and legal settings (Peppet 2002).

We note that, for both situational and individual dif-

ference variables, we observe direct effects on behavioral

intentions, independently of moral judgment. Contempo-

rary views of moral decision making (e.g., Reynolds et al.

2010; Haidt 2001) recognize the automaticity of much of

moral decision making, with judgment no longer consid-

ered a prerequisite for ethical behavior. A recent meta-

analysis of ethical decision making (Kish-Gephart et al.

2010) calls for increased research on the direct effects of

personal and situational variables on ethical choices,

without the intermediation of ethical judgments. In contrast

to ‘‘ethical calculus’’ views, which frame choices as

resulting purely from deliberative judgment, they empha-

size the need for ‘‘ethical impulse’’ research, where choices

result directly from personal and situational factors. This

study’s results corroborate and confirm this need, and take

a step toward building on such views. Specifically, our

results found direct effects of situation, and both direct and

indirect effects of individual variables, suggesting that

ethical choices result from a hybrid of ‘‘ethical calculus’’

and ‘‘ethical impulse’’ processes.

In this study, we found a direct effect of interpersonal

trust on behavioral intentions in two of our four scenarios,

which supported an interactionist perspective of the

decision-making process in negotiation (Trevino 1986).

Specifically, less trusting individuals were more disposed

to use ethically questionable tactics, depending on the sit-

uation, even when their moral judgments remained nega-

tive. Key situations in this respect included dealing with

reputedly dishonest partners (Scenario 1) and with partners

with whom they shared a past marked by competition or

intransigence (Scenario 3). According to equity theory

(e.g., Glass and Wood 1996), such behaviors may work to

reestablish interpersonal justice and a sense of equity. Yet,

within the context of stable relations (Scenario 2) less

dispositionally trusting individuals still reveal a greater

willingness to use questionable tactics. In such cases, rather

than compensation for transgressions on the part of the

negotiation partner, it may be that less trusting people seek

opportunistic options even when the situation does not call

for such action, a tendency consistent with the arguments

of Cramton and Dees (1993). For these authors, trust is a

necessary condition for ethical behavior in negotiations,

and when it is lacking opportunistic and immoral behaviors

will result. Our results allow us to take a dynamic view of

ethical decision making, in which individual and situa-

tional factors interact to both indirectly and directly predict

ethical decisions.

As a secondary contribution, we note the novelty of

using multi-group measurement invariance models to

describe, at different levels, the complex relationships

between individual and situational factors and ethical

decisions. While such models are recommended frequently

in the psychometric and cross-cultural psychology litera-

tures (e.g., Zyphur et al. 2008; Cheung 2008; Vandenberg

and Lance 2000; Van de Vijver and Poortinga 2002), we

contribute methodologically by applying such models to

within-culture scenario research, where each situation is

treated as a contextual group within a nested model.

This method allowed us to look at both individual and

situational factors simultaneously, attempting to disentan-

gle their separate effects on judgments and behavioral

intention.

Ethically Questionable Negotiating 291

123

Despite these substantive and methodological contribu-

tions, some important limitations remain. For instance,

while our multi-group analyses varied situation, macro-

level variables like national culture could have an impor-

tant impact on ethics in negotiation. Specifically, some

literature has shown empirically that deceptive negotiation

practices are more prevalent among Brazilian samples than

US or Japanese samples (Graham 1983; Volkema and

Fleury 2002). Similarly, past research using the SINS

instrument has also noted differences in attitudes and

behavior across cultures on this specific measure (e.g., Ma

2010; Al-Khatib et al. 2008). Thus, while we do contribute

to understanding a less-studied population of Latin Amer-

ican managers, the specific relationships among the vari-

ables might be expected to show variability across societal

contexts. Additionally, because the individual difference

variables tested (interpersonal trust and competitiveness)

are conceptually very closely related to negotiation-related

practices, more general personality variables, such as Big

5 1

variables (e.g., Costa and McCrae 1988), might show

weaker relationships. Further research should thus widen

the scope of our attempts toward broader contexts and

individual differences. Methodologically, while our ana-

lytical procedure is an innovation in this area, some

problems do remain with regards to construct measurement

and inclusion.

Finally, future research should go beyond behavioral

intentions to measure concrete behavioral outcomes, as a

natural extension of the theoretical perspective presented

here. Future research should also extend our exploration of

behavioral intentions to actual expressed behavior, and to

the extent possible, to post-behavioral outcomes. Although

studies in ethical decision making have found that inten-

tions and behaviors are highly correlated constructs (Detert

et al. 2008), they predict behavior only imperfectly (Fish-

bein and Ajzen 1975). At the same time, for ethical per-

spectives to take root in negotiation practices, it is

important to show how decision making affects the mate-

rial, psychological, and social outcomes of negotiations.

In this study, we have ended our story at the decision to

act. Continuations of this story would do well to look at

action’s consequences.

Conclusion

In the ethical decision-making literature, moral judgment

has often been used as a proxy for behavior, assuming the

centrality of moral reasoning for ethical choices (e.g.,

Kohlberg 1969; Rest 1986). More recently, however, the-

oretical and empirical literature has stressed that situational

and dispositional factors are important direct precursors to

ethical decisions (Haidt 2001; Kish-Gephart et al. 2010).

We explore some of these complex situational and indi-

vidual influences as both direct and indirect precursors for

ethical choices, concluding that ethical decision-making

processes in negotiations are affected by both person and

situation, and that these effects work both directly and

through judgment influences.

While we examine two important individual difference

variables, interpersonal trust and competitiveness, as well

as situational factors representing typical negotiation con-

ditions, future research should explain and confirm our

theoretical generalizations by exploring related but diverse

sources for opportunistic versus collaborative behavior. For

example, while trust may affect ethical behavior through its

influence on opportunism or defensiveness, because both

mechanisms may be operating, it is difficult to distinguish

the two effects. Other individual difference variables, such

as self-esteem (e.g., Cameron et al. 2010), might affect

defensiveness but not opportunism, whereas variables such

as aggressiveness (e.g., Vasquez et al. 2007) might do the

inverse. By expanding the array of personality variables

that affect ethical outcomes, research not only accumulates

findings but also progresses in delineating the mechanisms

by which ethical choices arise.

Our results thus highlight the need to further explore the

mechanisms by which personal and situational variables

interact in explaining ethical decision processes. Three

important streams might be examined in this regard, fol-

lowing some contemporary moral psychology theory (e.g.,

Reynolds et al. 2010; Haidt 2001; Chugh et al. 2005).

Studies of moral judgment might use recent work on the

bounded nature of ethical reasoning (Chugh et al. 2005) to

explore how, among the wide array of techniques available

to negotiators, certain ones become salient as objects for

ethical judgment. Studies of direct, non-judgment-medi-

ated effects might use recent work on moral intuition (e.g.,

Reynolds et al. 2010; Keltner et al. 2006; Haidt 2001) to

examine how individual personality traits lead to ethical

intuitions prior to moral reasoning, thus explaining direct

effects. Finally, the importance of traits such as trust and

competitiveness is not only that they characterize individ-

uals but also that they characterize social styles. The social

nature of moral judgment and intentions, long hidden by a

strong cognitivist paradigm (e.g., Krebs and Denton 2006;

Lapsley 1996), has recently reemerged (Turiel 1998),

combining individual dispositions, social processes, and

situational pressures. Future work should attempt to add

important social processes to the individual-level model

that we test in this study.

1 The Big 5 variables refer to the five-factor structure frequently used

to categorize personality variables (e.g. Costa and McCrae 1988).

Because of the general nature of these variables, linkages to specific

negotiation behaviors may be weaker than for more ‘‘finely’’

categorized individual difference variables.

292 F. Sobral, G. Islam

123

Appendix: Metric Equivalence of Measures Across

Alternative Scenarios

Metric equivalence refers to the similar pattern of psy-

chometric properties of measures (i.e., internal consistency

and dimensionality) across different situations or samples.

Metric equivalence is concerned with the extent to which

parameters comprising the measurement portion of the

model are similar across groups and is considered a pre-

requisite for examining relationships among constructs and

mean difference tests using different groups or samples

(Vandenberg and Lance 2000).

The equivalence of the measures and the relationships

among the constructs were examined at a situational level

(i.e., each negotiation scenario’s data was analyzed sepa-

rately) and a multi-group level using multi-group structural

equation modeling (MSEM). Whereas the situational-level

analysis examines model measures and relationships in

each negotiation condition separately, the multi-group

approach looks for the presence of an invariant pattern of

measurement and constructs relationships across alterna-

tive negotiation conditions.

With regards to the situation level analysis, the psy-

chometric properties of the five-item moral judgment and

behavioral intention instruments were examined, on a sit-

uation-by-situation basis, to ensure that conclusions made

were not influenced by measure unreliability or differing

dimensionality across scenarios. Two tests assessing the

discriminant validity of the moral judgment and behavioral

intention measures were performed. First, if the v2 fit of the hypothesized factor model is better than the fit of the one-

factor model, evidence of discriminant validity exists

(Bagozzi and Phillips 1982). For all situations analyzed,

the proposed factor model was significantly better fitted

than the one-factor model (p \ .01, df = 1). Discriminant validity is also supported if the confidence intervals around

the maximum likelihood estimates of the interfactor cor-

relations (i.e., U) do not contain a value of one (Anderson and Gerbing 1988). Across samples, U values for the factor model ranged from 0.55 to 0.83, and none of the confidence

intervals around these estimates contained a value of one

(p \ .05). The dimensionality of the proposed factor model is also supported by examining its values on several other

measures of fit. For example, for each negotiation scenario,

the standardized loadings of the items to their constructs

ranged from 0.40 to 0.78, and all loadings were significant

(p \ .01). Also, the goodness-of-fit index (GFI) values ranged from 0.94 to 0.96, and the RMSEA values ranged

from 0.025 to 0.079. In sum, the discriminate validity and

dimensionality estimates indicate that the judgment and

intention constructs are metrically similar across situations.

Next, the MSEM assessed the invariance of the factor

structure and the internal consistency of the proposed

measures. For this procedure, an unconstrained model, with

the factor structure (item-to-factor loadings) and the cor-

relations among constructs varying across the samples, is

first estimated, then compared to a constrained model

where the factor structure is held invariant across samples

(Bollen 1989). If the fit of the unconstrained model (as

given by v2) is not significantly different from the fit of the constrained model, then the factor structure does not differ

across alternative conditions. For the proposed model of

ethical decision making, the unconstrained model’s v2

value was 323.8 (df = 184), and the constrained model’s

v2 was 367.7 (df = 224). This difference was not signifi- cant (43.9, df = 40). This result suggests that both the

factor structure and the dimensionality of the measures are

invariant across scenarios.

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  • c.10551_2012_Article_1520.pdf
    • Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making
      • Abstract
      • Introduction
      • Theoretical Background and Hypotheses
      • Moral Judgment and Behavioral Intentions
      • Situational Influences on Ethical Decision Making in Negotiation
      • Individual Differences and Ethical Decision Making
        • Competitiveness
        • Interpersonal Trust
      • Method
        • Sample and Procedures
        • Measures
          • Moral Judgment
          • Negotiation Situations
          • Behavioral Intentions
          • Interpersonal Trust
          • Competitiveness
        • Data Analysis
      • Results
        • Situational Level Analysis
        • Multi-group Level Analysis
        • Moderation Effects of the Situation
      • Discussion
      • Conclusion
      • Appendix: Metric Equivalence of Measures Across Alternative Scenarios
      • References

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