Business Workloads 2 Sets
Bus 4801 Unit 9 Getting Started/Addressing an Ethical Issue Scoring Guide.pdf
Due Date: End of Unit 10. Percentage of Course Grade: 20%.
Addressing an Ethical Issue Scoring Guide Grading Rubric Criteria Non-performance Basic Proficient Distinguished
Evaluate the parameters of ethical decision-making
models as they apply to the recommended policy.
15%
Does not engage the topic of how parameters of ethical decision-making models apply to the recommended policy.
Offers some generalizations about parameters of ethical decision making, but does not sufficiently apply them to the recommended policy.
Evaluates parameters of ethical decision-making models as they apply to the recommended policy.
Evaluates parameters of ethical decision-making models as they apply to the recommended policy, with careful attention to multiple stakeholders.
Assess degree of social responsibility in a corporate
policy. 15%
Does not assess the level of social responsibility in a corporate policy.
Offers some generalizations about social responsibility, but does not use social responsibility to assess a corporate policy.
Assesses degree of social responsibility in a corporate policy.
Impartially assesses the degree of social responsibility in a corporate policy.
Develop a corporate policy for resolving ethical dilemmas.
15%
Does not engage the topic of corporate policy for resolving ethical dilemmas.
Describes a corporate policy, but does not explain how it will resolve the ethical dilemma.
Develops a corporate policy for resolving ethical dilemmas.
Develops a corporate policy for resolving ethical dilemmas, and uses professionally validated criteria to evaluate the possible benefits.
Support recommendations with well-reasoned analysis
and specific examples. 15%
Does not support recommendations with analysis or examples.
Offers some examples in connection to corporate policy recommendation, but does not indicate how these examples support the policy.
Supports recommendations with well-reasoned analysis and specific examples.
Supports recommendations with well-reasoned analysis and specific examples, and also acknowledges areas of uncertainty or knowledge gaps that may affect results.
Recommend a strategy for communicating the policy to the organization in a manner
that meets the needs of the audience.
15%
Does not offer a strategy for communicating the policy to the organization.
Offers a strategy for communicating the policy to the organization, but does not explain why this will meet the needs of that audience.
Recommends a strategy for communicating the policy to the organization in a manner that meets the needs of the audience.
Recommends a strategy for communicating the policy to the organization in a manner that meets the needs of the audience, and supports this with references to professionally validated sources.
Describe potential limitations of the policy and strategies for monitoring and compliance.
15%
Does not describe potential limitations of a policy or strategies for monitoring and compliance.
Describes potential limitations of the policy, but does not offer strategies for monitoring and compliance.
Describes potential limitations of a policy and strategies for monitoring and compliance.
Describes potential limitations of a policy and strategies for monitoring and compliance, with careful attention to how various stakeholders might respond differently.
Communicate the ideas in a style suitable to academic
readers. 10%
Communicates in a manner that is not clear, concise, well-organized, or grammatically correct.
Communicates in a manner that is not consistently clear, concise, well-organized, and grammatically correct.
Communicates the ideas in a style suitable to academic readers.
Communicates in an exemplary and professional manner through clear, concise, well-organized, and grammatically correct writing, and there are no style or formatting errors.
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Bus 4801 Unit 9 Getting Started/Attitudes Toward Ethically Questionable Negotiation Tactics.pdf
Attitudes Toward Ethically Questionable Negotiation Tactics: A Two-Country Study
Moshe Banai • Abraham Stefanidis •
Ana Shetach • Mehmet Ferhat Özbek
Received: 23 January 2013 / Accepted: 12 December 2013 / Published online: 14 January 2014
� Springer Science+Business Media Dordrecht 2014
Abstract Current research has identified five discrete US
negotiation tactics, a traditional one considered to be eth-
ical, and four considered to be ethically questionable.
Scholars have independently used culture to explain how
the endorsement of these five negotiation tactics varies
across nations. They have also independently used inter-
personal trust and ethics propensity to explain antecedents
of the endorsement of those five negotiation tactics. This
research combines all those variables into one model that
investigates the influence of horizontal and vertical indi-
vidualism–collectivism, ethical idealism, and trust pro-
pensity on employees’ attitudes toward ethically
questionable negotiation tactics in Israel and Kyrgyzstan. A
survey questionnaire was translated from English to
Hebrew and Kyrgyz, and 615 responses were collected
from employees in various industries in the two countries.
We empirically confirmed three types of questionable
negotiation tactics discovered in previous one-nation
studies, namely, pretending, deceiving, and lying. Vertical
individualism was found to be positively, and horizontal
collectivism was found to be negatively, related to pre-
tending, deceiving, and lying. Ethical idealism was found
to be negatively related to the endorsement of the lying
tactics, while trust propensity was negatively related to the
pretending tactics. Compared with Israel, employees’
endorsement of ethically questionable negotiation tactics
was significantly higher in Kyrgyzstan. Contribution to
theory and practice is discussed.
Keywords Negotiation tactics � Horizontal and vertical individualism–collectivism � Ethical idealism � Trust propensity � Israel � Kyrgyzstan
Introduction
As business efforts toward higher levels of international
cooperation and integration gain momentum, the various
dimensions of unethical negotiation tactics have attracted
considerable attention from academics and practitioners
alike. In a quest for predictors of individuals’ attitudes
toward unethical negotiation, studies have proposed factors
such as culture (Triandis et al. 2001; Volkema 2004),
personal or demographic characteristics (Kronzon and
Darley 1999; Lewicki and Robinson 1998; Ma 2005;
Volkema 2004), personality (Ma 2005), emotional intelli-
gence (Foo et al. 2004), and problem-solving approaches
(Mintu-Wimsatt et al. 2005).
In the past decade, a number of studies have tested
various nationalities’ attitudes toward ethically
M. Banai
Zicklin School of Business, Baruch College, CUNY, One
Bernard Baruch Way, New York, NY 10010, USA
e-mail: [email protected]
A. Stefanidis (&) Department of Management, The Peter J. Tobin College of
Business, St. John’s University, 8000 Utopia Pkway, Bent Hall
326, Queens, NY 11439, USA
e-mail: [email protected]
A. Shetach
Management of Health Systems Department, Max Stern
Academic College of Emek Yezreel, 19300 Yezreel Valley,
Israel
e-mail: [email protected]
M. F. Özbek
Department of Management, Faculty of Economics and
Administration Sciences, Gumushane University, Gumushane,
Turkey
e-mail: [email protected]
123
J Bus Ethics (2014) 123:669–685
DOI 10.1007/s10551-013-2016-4
questionable negotiation tactics using measures that have
been developed in, and are tuned to, the US culture (Tri-
andis et al. 2001; Volkema 1998, 2004; Volkema and
Fleury 2002; Zarkada-Fraser and Fraser 2001). Yet, there
have been studies that emphasize the need for more inter-
national evidence, encouraging research on the negotiation
tactics of non-US and non-Western European samples
(Gelfand et al. 2001; Ma 2007). Other researchers advocate
for the development of research tools that would be
appropriate for the study of ethically questionable negoti-
ation tactics in diverse cultures (Erkus and Banai 2011;
Stefanidis et al. 2013).
In this context, the current research focuses on culture,
trust and ethics, as probable explanatory theories for the
endorsement of the use of ethically questionable tactics in
negotiation. Since most research has applied US originated
measures of ethically questionable negotiation tactics, we
have to resort to the same measures of which properties
have been tested and validated. Yet, rather than use them
globally as discreet constructs, we only use their various
items to empirically create new constructs. Erkus and Ba-
nai (2011) and Stefanidis et al. (2013) have employed a
similar strategy in their research in Turkey and Peru,
respectively. Yet, their efforts were limited to one country
at a time. We advance this logic and refine the empirical
construct of ethical negotiation strategy and the anteced-
ents of employees’ tendency to endorse ethically ques-
tionable negotiation tactics, by testing the model in two
countries, namely, Israel and Kyrgyzstan. Specifically, we
empirically test the influence of horizontal and vertical
individualism–collectivism, ethical idealism, and propen-
sity to trust on employees’ endorsement of ethically
questionable negotiation tactics.
Our motivation to empirically investigate employee
attitudes toward ethically questionable negotiation tactics
by sampling Israeli and Kyrgyz cultures was fueled by
three reasons. First, countries in the Middle East and
Central Asia regions have been in the epicenter of diver-
gent political, economic and social shifts that inevitably
reflect onto business ethics. Second, the two countries have
only sparsely been researched with regard to their negoti-
ation ethics; especially in the case of Kyrgyzstan, business
ethics research has been very limited. Third, imbued within
distinctively diverse historical backgrounds and religious
traditions, Israeli and Kyrgyz businesspeople negotiation
attitudes may display discrepancies, the study of which can
provide finer insights regarding comparative research on
negotiation tactics.
In the next sections, we review the existing literature in
the studied fields. We further present the methodology of
our research, the findings and the conclusions. Implications
for theory and practice, and recommendations for future
research are offered.
Ethically Questionable Negotiation Tactics
In Volkema’s (1998) cross-cultural study in Mexico and
the United States, participants rated 17 marginally ethical
negotiation tactics. Interestingly, in both countries,
respondents were found to be more likely to use the 17
tactics than they perceived them to be appropriate (Volk-
ema 1998). Regardless of the short-term transient benefits
(Curhan et al. 2006), in the long-run, the adoption of eth-
ically questionable negotiation tactics can cause a negative
climate and cultivate distrust between parties (Tenbrunsel
1998), undermine future negotiations and imperil estab-
lished business relationships (Reitz et al. 1998), harm
corporate image and public relations (Cramton and Dees
1993), trigger financial loss or jeopardize future business
agreements (Schroth 2008). Negotiators who detect their
counterparts to employ unethical tactics feel less enthusi-
astic about the success of future negotiations with the same
parties (Boles et al. 2000).
According to Lewicki and Robinson (1998) and Rob-
inson et al. (2000), marginally ethical negotiation tactics
are classified into five groups: traditional competitive bar-
gaining, attacking opponent’s network, false promises,
misrepresentation, and inappropriate information gather-
ing. Although traditional competitive bargaining is con-
sidered rather acceptable, the other four tactics have been
deemed as ethically ambiguous (Al-Khatib et al. 2005). For
example, endearing one to the other party, pretending to be
angry or happy, and making high opening demands may be
perceived by some negotiators to be acceptable. In the
original research (Lewicki and Robinson 1998; Robinson
et al. 2000) these tactics have been referred to as ‘‘tradi-
tional competitive bargaining.’’ In current research (Erkus
and Banai 2011; Stefanidis et al. 2013) these tactics were
named ‘‘pretending.’’ Yet, misrepresenting facts, paying
members of other groups or faking friendship for infor-
mation, can be considered ‘‘deceiving’’ and ‘‘lying’’ tactics
that are mostly not acceptable by negotiators.
In view of these assessments, in this research we
examine unethical negotiation tactics on the basis of the
classification of three groups of tactics, namely, ‘‘pre-
tending,’’ ‘‘deceiving,’’ and ‘‘lying’’ (Erkus and Banai
2011). These three groups of tactics, that seem to escalate
in their severity from more to less socially acceptable,
could serve better in cross-cultural negotiation studies,
given that more specific and discrete tactics, such as the
‘‘inappropriate information gathering,’’ are culturally
bound and prone to yield biases in international settings
outside that of the US (Stefanidis et al. 2013).
Since previous research efforts (Erkus and Banai 2011;
Stefanidis et al. 2013) were limited to studying one country,
the inclusion of two countries, namely Israel and Kyrgyz-
stan, as yet another control variable, should prove to be
670 M. Banai et al.
123
significant in generalizing the constructs of pretending,
deceiving and lying cross-culturally. Yet, any potential
differences in the findings in these two countries could also
serve as a byproduct for future propositions about nations’
cultural differences, thereby refining theory of culture. In the
next section we describe the independent variables of our
study, starting with culture, and more precisely, vertical and
horizontal individualism and collectivism.
Horizontal and Vertical Individualism–Collectivism
Studies have explored the relationship between Hofstede’s
(1980) individualism–collectivism and House et al.’s (2004)
in-group collectivism dimensions of culture, and the
endorsement of ethically questionable negotiation tactics.
Other studies have explored the relationship between Tri-
andis’ (Probst et al. 1999; Triandis 1995; Triandis et al. 2001)
vertical and horizontal individualism–collectivism dimen-
sions of culture and conflict management styles (Komarraju
et al. 2008). Yet, the relationship between vertical and hor-
izontal individualism–collectivism and the endorsement of
questionable negotiation tactics has been under-researched.
In this study we make an effort to refine theory of culture by
using vertical and horizontal individualism–collectivism as
the explanatory variable of the endorsement of questionable
negotiation tactics in Israel and Kyrgyzstan.
Existing literature suggests that measuring ‘‘horizontal
individualism’’ (HI), ‘‘vertical individualism’’ (VI), ‘‘hori-
zontal collectivism’’ (HC), and ‘‘vertical collectivism’’
(VC) at the individual level can be particularly informative
(Probst et al. 1999; Triandis 1995; Triandis et al. 2001). In
negotiations, although the endorsement of negotiation
tactics varies between collectivists and individualists, there
has been no consensus regarding the relationship between
individualism–collectivism and ethical behavior (Elahee
et al. 2002; Rivers and Lyle 2007; Triandis et al. 2001;
Volkema 1998, 2004). In line with research work that
examines horizontal and vertical aspects of culture (Kau-
shal and Kwantes 2006; Komarraju et al. 2008), the present
research investigates the relationship between employees’
horizontal and vertical cultural dispositions and their atti-
tudes toward ethically questionable negotiation tactics in
Israel and Kyrgyzstan.
Individualism and Collectivism in Israel
and Kyrgyzstan
Literature search has revealed divergent information about
culture in Israel and in Kyrgyzstan. While Israel was
included in both Hofstede’s (1980) and House et al.’s
(GLOBE, et al. 2004) international research programs, the
same could not be said for Kyrgyzstan. In the absence of
information about Kyrgyzstan, in order to discuss the Ky-
rgyz cultural context we resorted to proxies in both studies:
Pakistan in the Hofstede’s study and Kazakhstan in the
GLOBE study. While Kyrgyz people would defy these
comparisons, these two nations are the closest to the Ky-
rgyz culture, in terms of religion and language. Cultures
emulate each other when they are based on a similar reli-
gion (Huntington 1993; Torbion 1982) or on a similar
language (Hofstede 1980; Torbion 1982). Pakistanis are
mostly Sunni Muslims. Kazakhs are predominantly Sunni
Muslims and they generally speak a Turkic language,
similarly to the Kyrgyz people (Central Intelligence
Agency 2013). Also, despite certain variations, Ardichvili
and Kuchinke (2002) have shown that Kyrgyz culture
dimensions are highly inter-correlated with those of the
Kazakh culture.
In Hofstede’s (1980) study, Pakistan scored 14 (out of
100) on Individualism–Collectivism, while Israel scored
54. On Power Distance, Pakistan scored 55 while Israel
scored 13; on Uncertainty Avoidance, the scores were 70
and 81, and on Masculinity–Femininity, 50 and 47,
respectively. In the GLOBE (House et al. 2004) study,
Israel differed from Kazakhstan on the dimensions of
power distance (4.73—on a scale of 5—and 5.31, respec-
tively), and on all aspects of masculinity, namely asser-
tiveness (4.23 and 4.46), gender equality (3.19 and 3.84)
and performance orientation (4.08 and 3.57). There was
also a significant difference on future orientation (3.85 and
3.57, respectively), a dimension on which there were no
scores for the two countries on Hofstede’s samples.
Hofstede (1980) held that it is difficult to determine
whether Israeli culture is individualist or collectivist. In the
literature, Israeli culture has been classified as individual-
istic and achievement-oriented, and one that emphasizes
autonomy (Izraeli 1994). Yet, Galin and Avraham (2009)
identified differences between Israeli Jews and Israeli
Arabs: Jews displayed lower levels of vertical collectivism
and they emphasized more direct communication than
Arabs did. Variations in the life and values of Jewish and
Muslim workers have also been reported by Sharabi
(2009). Furthermore, in their study among university stu-
dents, Tifferet and Herstein (2010) found that native
Hebrew speakers were significantly less individualistic
than native Arabic, Amharic, or Russian speakers.
Sanghera et al. (2011) studied the dynamics of the Ky-
rgyz household culture and referred that, in the post-Soviet
Kyrgyzstan, family and friendship networks constitute a
significant source of economic and emotional support in
exchange for moral commitments and expectations. Ismail
and Ford (2008) found that Kyrgyz leaders sometimes use
their age to their advantage within a culture in which power
sources may derive from seniority.
Ethically Questionable Negotiation Tactics 671
123
Kuchinke and Ardichvili (2002) measured Kyrgyz cul-
ture and discovered its partial alignment with the Kazakh
and Russian cultures. Comparing six countries, the authors
referred that Kyrgyzstanis were more individualistic than
the Germans, but less individualistic than the Americans,
and that, surprisingly, in terms of power distance they
ranked considerably lower than both the Germans and the
Americans. Also, Kyrgyzstanis displayed individualism
levels similar to those of the Russians and the Kazakhs
(Ardichvili and Kuchinke 2002). However, immediately
after Kyrgyzstan gained its independence from the Soviet
Union, students of Hofstede’s culture dimensions found
Russians to score low to average on individualism, average
to high on power distance, low on masculinity, and high on
uncertainty avoidance (Bollinger 1994; Elenkov 1997;
Naumov 1996). In general, these results were later con-
firmed by other researchers (Girlando and Eduljee 2010).
In their comparison among college students, Latova and
Latov (2009) employed the ‘‘Value Survey Module 1994’’
instrument and they found several similarities among the
Kyrgyz, the Kazakh and the Russian cultures. Taking
Turkey as a proxy, the authors observed that Kyrgyz stu-
dents displayed significantly higher levels of power dis-
tance, lower levels of individualism and masculinity, and
noticeably higher levels of uncertainty avoidance.
To sum up, our review indicates that should there have
been scores for Kyrgyzstan on cultural dimensions, it
would have tended to score higher than Israel on collec-
tivism and on power distance, and lower on time orienta-
tion. We conclude that, in general, Israelis tend to score
higher on horizontal variables while Kyrgyzstanis tend to
score higher on vertical variables. Yet, prior research
findings support the notion that different degrees of indi-
vidualism and collectivism can co-exist within the same
cultures, especially within non-homogeneous ones (Earley
and Gibson 1998; Erkus and Banai 2011; Gahan and
Abeysekera 2009; Green et al. 2005; Oyserman et al. 2002;
Singelis et al. 1995; Stefanidis et al. 2013; Triandis and
Suh 2002; Wagner III and Moch 1986).
Potential differences between the scores of Israelis and
Kyrgyzstanis on the dimensions of vertical and horizontal
individualism–collectivism could serve to refine theory of
cross-cultural research. As this is not the purpose of our
study and as we do not possess valid data to take this step,
we carefully adopt the null assumption that there are no
differences between the people’s scores in the two nations
and we rather formulate a set of hypotheses about the
relations between the four cultural dimension, namely,
horizontal and vertical individualism–collectivism and the
tendency to endorse questionable negotiation tactics, in a
sample composed of Israelis and Kyrgyz negotiators.
Horizontal individualists do not emphasize hierarchical
differentiation, while they value independence and
uniqueness (Triandis and Gelfand 1998). In horizontally
individualist cultures, the levels of corruption are low
(Triandis et al. 2001), because horizontal individualists do
not endorse ethically questionable negotiation tactics
(Volkema 2004). In general, individuals who score high on
horizontal individualism tend not to endorse deceiving
behavior (Triandis et al. 2001).
Hypothesis 1 Israeli and Kyrgyz employees who score
high on horizontal individualism will tend to endorse eth-
ically questionable negotiation tactics less than those who
score low on horizontal individualism.
Vertical individualists value diversity and status, they
try to differentiate from their counterparts (Triandis and
Gelfand 1998), they are competitive, and they desire to be
‘‘the best’’ in order to climb the hierarchy (Triandis and
Suh 2002). Vertical individualists frequently opt for com-
petitive and dominating conflict management styles, they
display deceptive behavior and they tend to employ
unethical negotiation tactics (Kaushal and Kwantes 2006;
Komarraju et al. 2008). Turkish and Peruvian vertically
individualist employees have been reported to endorse
more ethically questionable negotiation tactics (Erkus and
Banai 2011; Stefanidis et al. 2013). We offer the following
hypothesis.
Hypothesis 2 Israeli and Kyrgyz employees who score
high on vertical individualism will tend to endorse ethically
questionable negotiation tactics more than those who score
low on vertical individualism.
Horizontal collectivists emphasize empathy, sociability,
and cooperation (Triandis et al. 2001), and they prefer to
socially comply with the other members of their groups
(Triandis and Gelfand 1998). In conflict situations, they
choose cooperative, accommodating, and compromising
conflict management styles (Komarraju et al. 2008). Hor-
izontal collectivists tend to score low on the endorsement
of ethically questionable negotiation tactics (Erkus and
Banai 2011; Stefanidis et al. 2013). Therefore, we offer the
following hypothesis.
Hypothesis 3 Israeli and Kyrgyz employees who score
high on horizontal collectivism will tend to endorse ethi-
cally questionable negotiation tactics less than those who
score low on horizontal collectivism.
Vertical collectivists tend to be submissive to authority
and to accept that, within the hierarchy, some group
members are more important than others (Triandis and
Gelfand 1998; Triandis and Suh 2002). Respect toward
business structure may lead lower rank employees to
comply with unethical actions (Robertson et al. 2008).
Vertical collectivists prefer avoiding and competitive
conflict management styles (Kaushal and Kwantes 2006;
672 M. Banai et al.
123
Komarraju et al. 2008), and they display high levels of
deception (Triandis et al. 2001). In Peru and Turkey, ver-
tically collectivist employees were found to endorse more
ethically questionable negotiation tactics (Erkus and Banai
2011; Stefanidis et al. 2013). Thus, we offer the following
hypothesis.
Hypothesis 4 Israeli and Kyrgyz employees who score
high on vertical collectivism will tend to endorse ethically
questionable negotiation tactics more than those who score
low on vertical collectivism.
Ethical Idealism
Ethical idealism has been identified as a determinant factor
of individual ethical decisions (Rawwas et al. 1995). For-
syth et al. (2008) wrote: ‘‘Ethics position theory (EPT)
maintains that individuals’ personal moral philosophies
influence their judgments, actions, and emotions in ethi-
cally intense situations. When describing these moral
viewpoints, the theory stresses two dimensions: idealism
(concern for benign outcomes) and relativism (skepticism
with regards to inviolate moral principles)’’ (p. 813). In
their study among 29 countries, the authors concluded that
exceptionist ethics are more common in Western countries,
subjectivism and situationism in Eastern countries, and
absolutism and situationism in Middle Eastern countries.
Israeli managers have been reported to rate themselves
as highly ethical and clearly more ethical than their
American peers (Izraeli 1988). A later study by Sims and
Genez (2004) compared Israeli, Turkish, US, Western
Australian, and South African attitudes toward business
ethics and found that ethics comprised a moderately strong
component of Israeli business environment, a finding not
very significantly different from that in their Turkish
sample. Schwartz (2012) investigated the state of business
ethics in Israel, interviewing 22 senior Israeli corporate
executives. When compared with the U.S. or Europe, most
of the respondents stated that Israeli firms and their agents
were not as ethical in business as their American and
European counterparts.
In Grimes’ (2004) international survey of college stu-
dents, the author observed that in most transition econo-
mies, including Kyrgyzstan, students’ standards of honesty
were significantly lower than those of American students.
Particularly in Kyrgyzstan, the self-reported incidence and
detection of academic cheating were high, but Kyrgyz
students rated cheating as rather ethically wrong and
moderately acceptable. Cokgezen (2004) refers that now-
adays unethical and corrupt practices in Kyrgyzstan prevail
more than during the Soviet era. He primarily employs
specific political and cultural factors to explain the fact
that, in Kyrgyzstan, corruption is pervasive and higher than
in many transition economies.
Ethical behaviors may vary depending on individuals
and situations (Sobral and Islam 2013; Tsalikis and LaTour
1995). High levels of idealism have been associated with
ethical decision-making (Robertson et al. 2008; Vitell et al.
1993). According to Banas and Parks (2002), high-idealists
tend not to accept unethical behaviors. Also, Al-Khatib
et al. (2005) and Perry and Nixon (2005) indicate that
individuals who value highly idealistic ethics practice less
unethical behaviors. In negotiation, Aquino (1998) and Al-
Khatib et al. (2008) showed that highly idealistic ethical
standards can be a strong predictor of employees’ percep-
tions about unethical negotiation tactics, such as deceiving
and lying. In general, employees who score high on ethical
idealism do not endorse ethically questionable negotiation
tactics (Erkus and Banai 2011). Therefore, employees’
ethical idealism levels may influence attitudes toward
ethically questionable negotiation tactics.
Hypothesis 5 Israeli and Kyrgyz employees who score
high on ethical idealism will tend to endorse ethically
questionable negotiation tactics less than those who score
low on ethical idealism.
Trust Propensity
Trust is a key variable in business negotiation ethics
(Bazerman and Neale 1992; Butler 1999; Ross and LaC-
roix 1996). According to Rotter (1967), trust refers to the
generalized expectancy that the word, promise, oral or
written statement of an individual or group can be relied
on. The need to base relationships on trust is a basic human
aspiration.
Aryee et al. (2002) found that trust in the organization is
related to work attitudes and job satisfaction. Mishal and
Morag (2000), who addressed the issue of negotiating agree-
ments in the Arab–Israeli peace process, wrote: ‘‘Contracts
and trust are ends of a continuum on which negotiations… are based’’ (p. 523). In Israel, Tzafrir (2005) recognizes that trust
represents a significant variable that influences managerial
decisions and organizational productivity.
In negotiation, interpersonal trust has been found to
increase cooperation and expedite information-sharing
(Butler 1995), to encourage problem-solving behaviors
(Mintu-Wimsatt et al. 2005) and to increase earnings
(Olekalns et al. 2007). Negotiators who detect unethical
behaviors tend to have lower levels of trust toward their
negotiating counterparts (Boles et al. 2000), and they
choose more competitive negotiating behaviors (Kimmel
et al. 1980). High perceived levels of trust tend to decrease
deception in negotiation and to promote fair trade
Ethically Questionable Negotiation Tactics 673
123
(Olekalns and Smith 2009). In intra- and cross-cultural
negotiations, business peoples’ high levels of trust have
been associated with the likelihood of disapproving ethi-
cally questionable negotiation tactics (Elahee et al. 2002;
Elahee and Brooks 2004).
Van Dyne et al. (2000) showed that individuals’ pro-
pensity to trust others, or their levels of general trust,
positively affects organizational citizenship. Rotter (1971)
concluded that individuals with high trust propensity tend
to display significant dispositional tendency to behave in an
honest and moral manner. Colquitt et al. (2007) empha-
sized the positive effects that trust propensity has on good
organizational citizenship and the negative effects it has on
making threats against others. Rotter (1980) pointed out
that individuals who score higher on trust propensity are
less likely to lie and cheat. General trust was corroborated
as a predictor of pretending tactics in Goelzner et al.’s
(2011) research. Lastly, Sobral and Islam (2013) discov-
ered that higher level of interpersonal trust is associated
with less acceptability of ethically ambiguous negotiation
tactics. Hence, the following hypothesis is offered.
Hypothesis 6 Israeli and Kyrgyz employees who score
high on trust propensity will tend to endorse ethically
questionable negotiation tactics less than those who score
low on trust propensity.
Research Methodology
Data Collection and Analysis
Based on the review of the existing literature, we compiled
the research constructs into a self-administered question-
naire. The questionnaire was translated from English to
Hebrew and Kyrgyz, and back-translated to English, with
the assistance of three bilingual reviewers. The validity of
the constructs was confirmed by inviting ten Israeli and ten
Kyrgyz employees to participate in the pilot test of the
questionnaire. Having addressed the comments of the
respondents, certain translated questionnaire items were
revised.
In Israel, the participants were employees and manage-
ment executives from various manufacturing, services and
trade companies of both the private and the public sectors
in different areas of the country. One thousand question-
naires were randomly distributed to employees who testi-
fied that they negotiated inter-organizationally. Participants
were asked to complete the questionnaires and return them
directly to the authors. The achieved sample included 322
usable responses, establishing a response rate of 32.2 %. In
Kyrgyzstan, we randomly approached employees of the
wholesale and retail industries in the capital city, Bishkek.
Five hundred individuals who negotiated inter-organiza-
tionally (with suppliers, customers, etc.) were asked to
participate. We collected 293 usable responses, corre-
sponding to a response rate of 58.6 %. Therefore, our
aggregate sample response rate was 41 %.
Respondents were diversified in terms of their socio-
economic status, their educational background, and their
professional hierarchical ranking. In our Israeli sample, the
mean age was 36 years. 56.8 % of the participants were
males, 40.7 % held an undergraduate university degree,
and 28.3 % a graduate degree. 97.8 % stated that Hebrew
was the primary language that they spoke at home. On a
scale of 1–10, where 1 is the lowest organizational rank
and 10 is the highest, the respondents’ average rank was
6.33. In our Kyrgyz sample, the mean age was 31.2 years.
Among the respondents, 36.9 % were males and 58 % had
completed their undergraduate university studies. Their
average organizational hierarchical rank was 5.79. Sev-
enty-two percent of the participating Kyrgyzstanis indi-
cated Kyrgyz as their primary language, while 28 %
answered that Russian was the spoken language at their
homes.
The collected data were analyzed in a series of stages.
Following the screening of the data, we conducted factor
analyses in order to evaluate the employed measures
(Johnson and Wichern 2007). We then calculated the mean
values and standard deviations of the studied variables.
Analyses of variance, correlations and hierarchical
regression were used to test the research hypotheses (Hair
et al. 1998).
Reliability and Validity
We undertook several procedures in order to ensure the
reliability and validity of our research. In addition to pre-
testing the consistency of the pilot questionnaire, we
assessed the internal reliability of all used scales employing
Cronbach’s Index (Churchill 1979). All Cronbach alpha
coefficient renders were acceptable (Nunnally 1967) and in
line with those reported in prior studies (Erkus and Banai
2011; Forsyth 1980; Mayer and Davis 1999; Singelis et al.
1995; Stefanidis et al. 2013).
We evaluated the magnitude of the common method
bias employing the post hoc diagnostic Harman single
factor test (Podsakoff and Organ 1986). We did not observe
any unusual variations in the collected responses: no single
factor emerged, nor did a single factor account for the
majority of the covariance in the measured variables. We
further implemented a number of procedural remedies for
common method bias (Podsakoff et al. 2003). In particular,
all respondents were informed that their answers were
anonymous, that there were no right or wrong answers, and
that they should complete the questionnaire as honestly as
674 M. Banai et al.
123
possible. Also, we psychologically separated the mea-
surement of the predictor and criterion variables by inter-
jecting into the questionnaire two managerial attitudes
constructs. This way we gave participants the impression
that the measurement of the predictor variables was not
connected with the measurement of the dependent vari-
ables. Overall, we considered common method variance
limited and the validity of our measures robust.
Finally, to control for the development of response
patterns, we reversed a number of anchor scales in different
parts of the questionnaire. Our confidence in the validity of
the collected responses was later reinforced by the finding
that our results were in line with those of previously pub-
lished literature.
Measures
In this research, the dependent variables were the three sets
of ethically questionable negotiation tactics, while the
independent variables included horizontal and vertical
individualism–collectivism, ethical idealism and trust pro-
pensity. The control variables included gender, age, rank,
education, and country. The variables’ measures are
described below.
Ethically Questionable Negotiation Tactics
To measure questionable negotiation tactics we employed
17 questions from Lewicki et al.’s (2006) classification of
negotiation tactics and Fulmer et al.’s (2009) emotion
management tactics. We invited participants to recall a
negotiating situation very important to them and their
business, and to rate negotiation tactics indicating the
degree to which they thought each tactic was ethically
appropriate. A seven-point Likert-type scale was used to
indicate responses that ranged from 1 = not at all appro-
priate to 7 = very appropriate. Sample items from the used
scale included: ‘‘In return for concessions from the other
party now, offer to make future concessions that you know
you will not follow through on’’ and ‘‘Make an opening
demand that is far greater than what you really hope to
settle for.’’
To validate the structure of the construct, we conducted
factor analysis on the 17 items that referred to the ethically
questionable negotiation tactics (Johnson and Wichern
2007). The three-factor solution that provided the best fit
explained 51.61 % of the overall variance. The first factor,
named ‘‘Pretending,’’ included four items and explained
16.59 % of the variance; the second factor, named
‘‘Deceiving,’’ included four items and explained 15.44 %
of the variance; and the third factor, named ‘‘Lying,’’
included five items and explained 19.58 % of the variance.
The internal degree of reliability of the construct was
confirmed with the use of the Cronbach’s Alpha test. The
Cronbach’s Alpha coefficients of the three components
were .77, .66, and .65, respectively. The factors structure
and items are presented in Table 1.
Horizontal and Vertical Individualism–Collectivism
We measured participants’ individualism and collectivism
orientations employing Singelis et al.’s (1995) 32-item
construct. Participants were asked to indicate their agree-
ment or disagreement with the provided statements on a
nine-point Likert-type scale (1 = strongly disagree,
9 = strongly agree). Sample items from the used scale
included: ‘‘If a co-worker gets a prize, I would feel proud’’
and ‘‘When another person does better than I do, I get tense
and aroused.’’
In line with the literature on individualism–collectivism
(Triandis and Gelfand 1998), we performed factor analysis
on the 32 items (Johnson and Wichern 2007). The extrac-
tion of the factors (Chiou 2001) rendered a four-factor
solution that accounted for 53.30 % of the total variance.
Horizontal individualism included five items and explained
12.98 % of the variance; vertical individualism included
four items and explained 11.67 % of the variance; hori-
zontal collectivism included five items and explained
14.50 % of the variance; and vertical collectivism included
five items and explained 14.15 % of the variance. The
Cronbach’s Alpha coefficients of the four components were
.71, .73, .74, and .74, respectively. Table 2 presents the
factors structure and items.
Ethical Idealism
A six-item construct adopted from the ‘‘Ethics Position
Questionnaire’’ (Forsyth 1980) was employed to measure
ethical idealism. The degree of idealism of the respondents
was assessed on a five-point Likert scale (1 = strongly
disagree, 5 = strongly agree). Sample items from the scale
included: ‘‘The existence of potential harm to others is
always wrong, irrespective of the benefits to be gained’’
and ‘‘One should not perform an action, which might in any
way threaten the dignity and welfare of another individ-
ual.’’ The performed factor analysis rendered a single
factor, named ‘‘Ethical Idealism,’’ which included all six
items and explained 55.24 % of the total variance. The
Cronbach’s Alpha reliability coefficient of the construct
was .84.
Trust Propensity
Respondents’ tendency to trust others was measured
employing the 8-item ‘‘Propensity to trust’’ scale found in
Mayer and Davis (1999), and originally derived from
Ethically Questionable Negotiation Tactics 675
123
Rotter’s (1967) work. Participants self-reported agreement
or disagreement with regard to their levels of general trust
toward other individuals. Levels of general trust ranged
between 1 = strongly disagree (minimal levels of trust)
and 5 = strongly agree (maximal levels of trust). Sample
items from the scale included: ‘‘Most experts tell the truth
about the limits of their knowledge’’ and ‘‘Most repair
people will not overcharge people who are ignorant of their
specialty.’’ The factor analysis yielded a one-factor solu-
tion which included six items and explained 49.96 % of the
total variance. The Cronbach’s Alpha reliability coefficient
of the construct was .80.
Control Variables
Participants reported several demographic characteristics,
such as their industry of employment and their spoken lan-
guage at home. Four of these variables served as control
variables in our study: gender, age, hierarchical rank and
education. We measured age and education in years, and
hierarchical rank within the organization on a ten-point scale.
Last, we used country (Israel and Kyrgyzstan) as a
control variable to identify potential differences between
the responses of the study’s participants in these two
countries.
Results
Table 3 reports aggregate means, standard deviations and
Pearson correlations for the study’s variables. ‘‘Pretend-
ing’’ tactics received the highest score (Mean = 4.33,
SD = 1.17), ‘‘Deceiving’’ tactics followed (Mean = 3.67,
SD = 1.26), while ‘‘Lying’’ tactics received the lowest
score (Mean = 2.89, SD = 1.25).
The correlation analysis revealed several relationships
between the independent variables and the ethically ques-
tionable negation tactics. Hypotheses 1–6 were tested using
three-step hierarchical regression analyses. In the first step,
the control variables gender, age, rank and education were
entered, while the independent variables were included in
the second step of the analyses. In the third step, we entered
the country variable. We reviewed the correlation coeffi-
cients between the independent variables (Hair et al. 1998),
and we assessed the risk of multicollinearity employing the
Tolerance and Variance Inflation Factor (VIF) diagnostics.
Table 1 Factor analysis matrix of the negotiation tactics variables
Component
Lying Pretending Deceiving
Promise that good things will happen to the other party if s/he gives you what you want, even
if you know that you cannot (or will not) deliver these things when the other’s cooperation
is obtained
.83
In return for concessions from the other party now, offer to make future concessions that you
know you will not follow through on
.73
Intentionally misrepresent information to the other party in order to support your negotiating
arguments or positions
.62
Strategically express anger toward the other party in a situation where you are not really angry .60
Pretend to be disgusted at the other party’s comments .60
Convey a false impression that you are in absolutely no hurry to come to a negotiated
agreement, thereby trying to put time pressure on your opponent to concede quickly
.75
Make an opening demand that is far greater than what you really hope to settle for .70
Make an opening demand so high/low that it seriously undermines the other party’s confidence
in his/her ability to negotiate a satisfactory settlement
.63
Get the other party to think that you like him/her personally despite the fact that you do
not really
.54
Gain information about the other party’s negotiation position by cultivating his friendship
through expensive gifts, entertaining, or personal favors
.72
Act as if the decision of the other party is one of agreement even though they have not
expressed agreement yet
.70
Overwhelm the other party with so much information that they have trouble determining
which factors are important and which are merely distractions
.58
Use a tight unnecessary deadline to get a quick agreement from the other party .57
Eigenvalue 4.22 1.47 1.02
Percent of variance 19.58 16.59 15.44
n = 615. Extraction method: principal component analysis. Rotation method: varimax with Kaiser normalization
676 M. Banai et al.
123
The VIF values were low (VIF \ 2.16) for high levels of tolerance (Tolerance [ .46). The results of the hierarchical regression analyses for the ‘‘Pretending,’’ ‘‘Deceiving,’’
and ‘‘Lying’’ negotiation tactics are presented in Table 4.
The first step of the regression analysis on the
‘‘Pretending’’ tactics provided a statistically significant
model (F = 17.29, p B .001). Age and rank explained
10.0 % of the total variance of the endorsement of
‘‘Pretending’’ negotiation tactics. The deriving model
from the second step of the hierarchical regression was
also statistically significant (F = 11.77, p B .001).
Employees’ age, VI, HC, VC, and ethical idealism sig-
nificantly explained 15.0 % of the total variance. The
third step of the regression analysis provided a statisti-
cally significant model (F = 11.05, p B .001). Employ-
ees’ age, hierarchical rank, VI, HC, VC, ethical
idealism, trust propensity and country significantly
explained 15.0 % of the total variance. The coefficients
of the VI (b = .16, p B .001), VC (b = .08, p B .10) and country (b = .10, p B .10) variables were positive,
while the coefficients of the age (b = -.19, p B .001), hierarchical rank (b = -.08, p B .10), HC (b = -.08, p B .10), ethical idealism (b = -.08, p B .10) and trust propensity (b = -.09, p B .05) variables were negative. These findings suggest that vertical individualists and
vertical collectivists tend to endorse pretending negotia-
tion tactics more. Older employees, high-rank employ-
ees, horizontal collectivists, those who score high on
ethical idealism and on trust propensity tend to endorse
pretending negotiation tactics less. Also, Kyrgyz
employees tend to accept the pretending negotiation
tactics more than their Israeli peers.
With regard to the ‘‘Deceiving’’ tactics, the first step of
the regression analysis was significant (F = 20.02,
p B .001). Age and education explained 11.0 % of the total
variance. The second step of the regression also provided a
statistically significant model (F = 20.93, p B .001), with
the independent and control variables explaining 25.0 % of
the total variance. The third step hierarchical regression
model was also statistically significant (F = 22.48,
Table 2 Factor analysis matrix of the individualism–collectivism variables
Component
Vertical
collectivism
Horizontal
collectivism
Horizontal
individualism
Vertical
individualism
Before taking a major trip, I consult with most members of my
family and many friends
.75
I would do what would please my family, even if I detested that
activity
.72
We should keep our aging parents with us at home .68
I would sacrifice an activity that I enjoy very much if my family
did not approve of it
.65
Children should be taught to place duty before pleasure .54
If a co-worker gets a prize, I would feel proud .80
The well-being of my co-workers is important to me .70
It is important to maintain harmony within my group .68
If a relative were in financial difficulty, I would help within my
means
.60
I feel good when I cooperate with others .58
I am a unique individual .74
I enjoy being unique and different from others in many ways .70
When I succeed, it is usually because of my abilities .63
What happens to me is my own doing .62
I prefer to be direct and forthright when in discussion with people .57
Competition is the law of nature .79
When another person does better than I do, I get tense and aroused .72
Without competition, it is not possible to have a good society .68
It annoys me when other people perform better than I do .66
Eigenvalue 3.92 2.76 1.95 1.50
Percent of variance 14.50 14.15 12.98 11.67
n = 615. Extraction method: principal component analysis. Rotation method: varimax with Kaiser normalization
Ethically Questionable Negotiation Tactics 677
123
T a
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678 M. Banai et al.
123
T a
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Ethically Questionable Negotiation Tactics 679
123
T a
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680 M. Banai et al.
123
p B .001). The independent and control variables
explained 28.0 % of the total variance. The coefficients of
the VI (b = .19, p B .001), VC (b = .08, p B .10) and country (b = .27, p B .001) variables were positive, while the coefficients of the HC (b = -.11, p B .01), gender (b = -.08, p B .05), and age (b = -.16, p B .001) vari- ables were negative. Female, older and horizontal collec-
tivist employees tend to endorse deceiving negotiation
tactics less, while vertical individualists and vertical col-
lectivists tend to endorse deceiving negotiation tactics
more. Kyrgyz employees accept deceiving negotiation
tactics more than Israeli employees.
The first step of the regression analysis on the ‘‘Lying’’
tactics provided a statistically significant model (F = 16.50,
p B .001). Age and education explained 9.0 % of the total
variance. The second step regression model was statistically
significant (F = 28.69, p B .001), with the independent and
control variables explaining 31.0 % of the total variance.
The third step of the regression analysis provided a statisti-
cally significant model (F = 34.55, p B .001). The educa-
tion, VI, HC, ethical idealism, trust propensity, and country
variables explained 38.0 % of the total variance. The coef-
ficients of the VI (b = .08, p B .05), trust propensity (b = .16, p B .001), and country (b = .37, p B .001) vari- ables were positive, while the coefficients of the HC (b = -.18, p B .001), ethical idealism (b = -.16, p B .001), and education (b = -.09, p B .05) variables were negative. These findings suggest that vertical individualists and those
who score high on trust propensity tend to endorse lying
negotiation tactics more. Horizontally collectivists, ethically
idealists and more educated employees tend to accept lying
negotiation tactics less. Kyrgyz employees endorse lying
negotiation tactics more than their Israeli peers.
Based on these findings, the anticipated inverse rela-
tionship between HI and ethically questionable negotiation
tactics (hypothesis 1) was not corroborated. We confirmed
strong support for the second hypothesis: VI explained all
three ethically questionable tactics. Hypothesis 3 which
referred to the relationship between HC and negotiation
tactics was also corroborated. The observed relationships
pattern for VC and questionable negotiation tactics vari-
ables offers modest support for hypothesis 4. The hypoth-
esized relationship between ethical idealism and tactics
(hypothesis 5) was strongly supported for the most extreme
lying negotiation tactics. Lastly, hypothesis 6, which held
that trust propensity can explain negotiation tactics was
modestly supported.
Discussion
This research has contributed to the refinements of four
grand theories, namely, negotiation, ethics, trust, and
culture. First, the study confirmed previous studies’ (Erkus
and Banai 2011; Stefanidis et al. 2013) ranking of nego-
tiation tactics based on an escalating degree of severity,
namely, ‘‘Pretending,’’ ‘‘Deceiving,’’ and ‘‘Lying.’’ More-
over, as previous studies measured the three constructs in
one country this study has validated the use of these con-
structs in cross-cultural research. The five US discrete
questionable tactics offered by Lewicki and Robinson
(1998) could not be aggregated and therefore could not be
used to create a scale to measure the severity of the
respondents’ questionable ethics severity. The empirical
classification of those tactics into ‘‘Pretending,’’ ‘‘Deceiv-
ing,’’ and ‘‘Lying’’ provides researchers with a possibility
to aggregate the results of the various items and use them
on a scale. This tool has the potential to better explain
theory of ethically questionable negotiation tactics by
comparing attitudes cross-culturally.
Overall, the deceiving and lying tactics are less
acceptable by the participating respondents. ‘‘Deceiving’’
tactics, such as time pressure, have been reported to be
considered rather ethically questionable in other cultures
(Elahee et al. 2002; Volkema 2004), while ‘‘Lying’’ tactics,
such as false promises, are regarded as the most ethically
questionable (Al-Khatib et al. 2005; Volkema 2004).
Second, while previous studies have used Hofstede’s
(1980) and House et al.’s (2004) individualism–collectiv-
ism dimensions of culture as antecedents of conflict man-
agement styles, in this study we have found vertical
individualism and horizontal collectivism to best explain
the tendency to endorse questionable negotiation tactics. In
our sample, the propensity for the endorsement of pre-
tending, deceiving and lying questionable negotiation tac-
tics was higher for those employees who scored high on
vertical individualism. Vertical individualists are compet-
itive, they care about the maximization of their earnings
(Triandis and Suh 2002) and they are likely to favor more
unethical negotiation tactics (Robinson et al. 2000; Ko-
marraju et al. 2008). Vertical individualists were found to
endorse more deceiving negotiation tactics, a pattern pre-
viously observed in the study of Turkish negotiation tactics
(Erkus and Banai 2011). Strong support for these outcomes
has also been offered by the work of Triandis et al. (2001)
and Stefanidis et al. (2013).
Horizontal collectivism explained better the endorse-
ment of the more severe tactics of deceiving and lying.
Horizontal collectivists regard cooperation as an essential
component of negotiation (Triandis et al. 2001), and they
prioritize cooperative and ethical negotiation (Erkus and
Banai 2011; Komarraju et al. 2008). In line with the lit-
erature, in this study we found that higher levels of hori-
zontal collectivism are inversely associated with the
endorsement of questionable negotiation tactics. Moreover,
horizontal individualism and vertical collectivism were not
Ethically Questionable Negotiation Tactics 681
123
found to be good predictors of the endorsement of ques-
tionable negotiation tactics for the Israeli and Kyrgyz
participants.
Third, our results strongly corroborated the expected
influence of ethical idealism levels on the endorsement of
the severe lying questionable tactics. Those employees who
scored high on ethical idealism tended to endorse less lying
negotiation tactics. Ethically idealistic individuals have
been previously reported to opt for significantly less
unethical practices (Al-Khatib et al. 2005; Banas and Parks
2002; Erkus and Banai 2011; Perry and Nixon 2005).
Fourth, and interestingly, we did not identify a consistent
relationship between trust propensity and the endorsement
of questionable tactics. The anticipated inverse relationship
(Elahee et al. 2002; Elahee and Brooks 2004) was only
validated for the pretending negotiation tactics. Moreover,
general trust was positively associated with the lying tac-
tics. An explanation that could be offered is that there is no a
priori trust in business negotiations. Negotiators walk into
the negotiation episode with a zero-sum game attitude (Lax
and Sebenius 1986; Walton and McKersie 1965) and
therefore they do not display trust toward others. Thus, the
respondents’ stand was to adopt the old Mediterranean
attitude, which is best expressed in the Hebrew saying
‘‘respect and suspect’’ (kabdehu ve’hashdeu) while assum-
ing the opening negotiation positioning, and leave further
judgment and consequent trust for a later stage in the
negotiation. Longitudinal or laboratory studies would have
the potential to confirm this explanation.
Fifth, a significant finding, albeit a by-product of our
research, has been the influence of the respondents’ age and
education on the acceptance of tactics. Rising age and
years of education are associated with the endorsement of
more ethically questionable negotiation tactics. Several
explanations have been offered in the literature with
respect to the influence of negotiators’ demographic char-
acteristics on the adoption of unethical negotiation
behaviors (Eweje and Brundon 2010; Kronzon and Darley
1999; Lewicki and Robinson 1998; McDonald and Kan
1997; Weeks et al. 1999; Volkema 2004).
Last, regarding our control variable country, we observed
that Kyrgyzstanis endorsed the ‘‘Pretending,’’ ‘‘Deceiving,’’
and ‘‘Lying’’ negotiation tactics more than the Israelis. These
findings appear to follow prior sporadic observations about
negotiation practices in the two countries (Cokgezen 2004;
Cormier 2007; Desivilya and Eizen 2005; Drory and Ritov
1997; Kolpakov 2001). Further, these differences may carry
some important implications for theory of culture, and hence,
we suggest this topic for further research. A study about the
relationship between culture, trust, and ethics that would
look into cross-cultural differences among a number of
countries has the potential to refine these three theories and
validate them cross-culturally.
Implications, Limitations, and Future Research
The ethical conduct in business settings has been an essential
topic of interest for scholars and practitioners. The present
study significantly contributes to the global negotiation ethics
literature. First, the conceptualization of ethically question-
able negotiation tactics into ‘‘Pretending,’’ ‘‘Deceiving,’’ and
‘‘Lying,’’ along with the employment of negotiators’ cultural
and other individual attributes as predictors of those tactics,
can serve as a model for the study of unethical negotiations
allowing for cross-cultural comparisons.
Second, business ethics and negotiation have been very
sporadically and unsystematically studied in the Middle
Eastern and Central Asian regions. Thus, our research
framework and results provide a noteworthy vehicle for
further exploration of the dynamics of ethical negotiations in
other cultures that share analogous social, cultural, economic
and political similarities with those of Israel and Kyrgyzstan.
Third, our work extends the questionable negotiation tactics
research in Israel, and it pioneers the discussion about
unethical negotiations in Kyrgyzstan. Thus, international
business executives who negotiate with Israeli and Kyrgyz
employees could benefit from our results taking into con-
sideration the several dimensions outlined in our study. In
particular, negotiators in these two countries should be
vigilant toward their counterparts’ vertical individualism,
horizontal collectivism and ethical idealism levels as
potential predictors of the adoption of unethical tactics.
Further, the role of negotiators’ age and education as pre-
dictors of the propensity to use questionable tactics should
not be neglected.
Despite the theoretical and practical contributions of our
work, this research is not without limitations. First, we did
not investigate respondents’ actual negotiation behavior.
Instead, we explored employees’ perceptions about pre-
ferred negotiation tactics, their attitudes toward ethical
behavior, and their levels of general trust. Consequently,
the reported results may deviate from real-life behavior in
the Israeli and Kyrgyz business contexts. As a means for
attenuating this issue, future scholars could collect real-life
data employing observation as a complementary method.
Second, our samples of employees in Kyrgyzstan and
Israel present a number of specificities. For instance, the
Kyrgyz sample included employees from the wholesale and
retail industries employed in Bishkek, the country’s capital
region. Thus, the reported results do not uniformly describe
the social and cultural aspects of the Israeli and Kyrgyz
business contexts, but they rather explain the antecedents of
the ethical negotiation propensities of the participants. The
generalization of the research outcomes could be further
strengthened if the testing of the proposed variable relation-
ships was extended to other, equally or more heterogeneous,
samples.
682 M. Banai et al.
123
Last, even though data collection in Middle East and
Central Asia bears several challenges, many of which we
faced and addressed in our research, the confirmation and
validation of our findings rests with testing their applica-
bility in other regional cultures. Previous scholars have
identified several similarities or differences of other cul-
tures in the region with those of Israel and Kyrgyzstan
(Ardichvili and Kuchinke 2002; Cokgezen 2004; Forsyth
et al. 2008). In conclusion, our research corroborated the
significance of the horizontal and vertical aspects of indi-
vidualism and collectivism, as well as the importance of
ethical idealism, age and education in Israeli and Kyrgyz
negotiators’ attitudes toward unethical tactics. The valida-
tion of the direction and intensity of the discovered rela-
tionships in a larger number of cultures would potentially
yield a further refined theory about ethically questionable
negotiation tactics.
Acknowledgments We would like to thank two anonymous reviewers for their insightful comments.
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Ethically Questionable Negotiation Tactics 685
123
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
- c.10551_2013_Article_2016.pdf
- Attitudes Toward Ethically Questionable Negotiation Tactics: A Two-Country Study
- Abstract
- Introduction
- Ethically Questionable Negotiation Tactics
- Horizontal and Vertical Individualism--Collectivism
- Individualism and Collectivism in Israel and Kyrgyzstan
- Ethical Idealism
- Trust Propensity
- Research Methodology
- Data Collection and Analysis
- Reliability and Validity
- Measures
- Ethically Questionable Negotiation Tactics
- Horizontal and Vertical Individualism--Collectivism
- Ethical Idealism
- Trust Propensity
- Control Variables
- Results
- Discussion
- Implications, Limitations, and Future Research
- Acknowledgments
- References
Bus 4801 Unit 9 Getting Started/Bus 4801 Unit 9 Assignment Instructions.pdf
UNIT 9 Unit 9 Ethical Issues In The Global Marketplace INTRODUCTION One of the challenges of marketplace globalization is creating policies and guidelines that monitor how we do business in the global market. In this unit, you will apply your knowledge of ethics in business to the global arena. Because this is a relatively new area, consider that your participation in the discussions and assignments may very well contribute to how we do business globally. Weigh that responsibility seriously as you tackle the questions of this unit.
OBJECTIVES To successfully complete this learning unit, you will be expected to:
Explain the role of ethics in negotiations.1. Evaluate approaches to negotiations that ethically monitor both parties within the negotiation.2. Assess if ethical and win-win negotiations are feasible.3.
[u09s1] Unit 9 Study 1 Studies Readings Use the Capella University Library to complete the following:
Read Banai, Stefanidis, Shetach, and Özbek's 2014 article, "Attitudes Toward Ethically Questionable Negotiation Tactics: A Two-Country Study," from Journal of Business Ethics, volume 123, issue 4, pages 669–685. Read Sobral and Islam's 2013 article, "Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making," from Journal of Business Ethics, volume 117, issue 2, pages 281–296.
[u09s2] Unit 9 Study 2 Assignment – Preparation Continue preparing for the Unit 10 assignment, Addressing an Ethical Issue.
[u09d1] Unit 9 Discussion 1 Ethics in Negotiations Section 8.7 of your text, on page 550, discusses ethical decision-making and negotiation methods.
Resources Addressing an Ethical Issue Scoring Guide.
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Negotiating has typically been viewed as a no-holds-barred game of liar's poker. In other words, we have the expectation here in United States that negotiators will conceal or distort information to get what they want. But is this always the case? Is it necessarily beneficial to the negotiator? In your post:
Explain the role of ethics in negotiations. Describe situations where it might not be best to take complete advantage of the other side in negotiations. Evaluate the win-win approaches to negotiations that watch for the best interests of both parties. Assess if ethical negotiations and win-win negotiations are feasible in the real world. Support your opinion with a recent real-life example such as UAW/Chrysler.
Refer to the Discussion Participation Scoring Guide for posting expectations. Response Guidelines Respond to the post of at least one other learner. Explain why you agree or disagree. Cite examples and references that support your position.
[u09d2] Unit 9 Discussion 2 Instructor's Choice Your instructor will post a current issue or question related to business ethics for discussion. Refer to the Discussion Participation Scoring Guide for posting expectations. Response Guidelines Your instructor will provide response guidelines for this discussion.
Unit 9 Updates and Handouts Periodically, information will be posted in this space for the good of the class.
Ask Your Instructor This thread was created to provide a convenient space for you to ask questions—questions about particular assignment and discussion activities, questions about the course in general, questions about expectations. If there is something that you feel you could use help with, please post your question here. Most likely, some of your classmates will have the same concern, so your post may help several learners. If you feel your question is private, please use the Messages tool found under Notifications.
Resources Discussion Participation Scoring Guide. Business Ethics.
Resources Discussion Participation Scoring Guide.
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Bus 4801 Unit 9 Getting Started/bus4801_course_project_pdf.pdf
5/4/2016 Course Project – BUS4801 Apr 11 2016 to Jun 17 2016 ...
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COURSE PROJECT
Course Project Overview
The study of ethics becomes a purely academic exercise unless one can apply what is learned to professional life. This project will help you make this type of application.
To complete the project, you will:
Identify that an issue in a company has potential ethical ramifications that you would like to see resolved by a corporate policy. Demonstrate why the issue is relevant and needs to be addressed. Examine the issue from all sides and from the perspective of all stakeholders. Evaluate different ethical decisionmaking models covered in the course. You will be asked to choose one model and apply it to the issue you identified. Recommend a corporate policy that the company can implement to addresses the chosen issue.
Ultimately, corporations are formed to make money. So, in your course project, you will balance the need to practice corporate social responsibility with the corporation's prime directive of increasing profits. Specifically, your project will weigh the impact of not having a corporate policy for the issue you have chosen against the cost of implementing one.
At the culmination of the project, you will recommend a policy that addresses the ethical issue chosen and that can be implemented by a company. The policy needs to be specific and address all stakeholders, as well as include provisions for monitoring the effectiveness of the policy, for dealing with employees who fail to comply, and for adapting the policy if it needs changing in the future. In recommending the policy, you will be expected to argue for your policy with well reasoned analysis and specific examples. You are expected to synthesize much of the work done for the assignments in Units 2 and 7 into a cohesive proposal, supporting the need for your policy.
Project Objectives To successfully complete this project, you will be expected to:
1. Assess the degree of social responsibility in a corporate policy. 2. Develop a corporate policy for resolving ethical dilemmas. 3. Evaluate the parameters of ethical decisionmaking models as they apply to the recommended policy. 4. Support recommendations with wellreasoned analysis and specific examples. 5. Recommend a strategy for communicating the policy to the organization in a manner that meets the needs of the audience.
6. Describe potential limitations of the policy and strategies for monitoring and compliance. 7. Communicate your ideas in a style suitable to academic readers.
Project Requirements
To achieve a successful project experience and outcome, you are expected to meet the following requirements.
Written communication: Written communication is free of errors that detract from the overall message.
5/4/2016 Course Project – BUS4801 Apr 11 2016 to Jun 17 2016 ...
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conflict here may be that employees feel these practices are a violation of privacy and feel they have a right to a certain level of the privacy. However, stakeholders defend these practices because their concerns are whether the employees are getting their work done.
Assignment Instructions Identify the ethical issue. Using best practices for academic writing, write an essay that covers all of the following:
Explain why you chose this particular issue and why you believe it is important. Describe other stakeholders for this ethical issue, and what concerns they are likely to have. Explain why you believe that an organizational policy is the right way to resolve the issue. Describe how this particular issue might be related to larger problems that affect your community, the country, or the world. Is the issue currently in the media spotlight? Are there any recent incidents or reasons why this issue has come to the public's attention?
Support your choices with cited concepts from reliable professional sources.
Review the Company Issue Identification Scoring Guide to learn how to understand the grading criteria for this assignment.
Submission Requirements Your paper should meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message. APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Length of paper: 750–1,250 words, or 3–5 typed, doublespaced pages. Font and Font Size: Arial, 10 point.
Once complete, submit your paper in the assignment area.
[u07a1] Unit 7 Assignment 1
Impact of Corporate Social Responsibility Policy This is the second component of your course project. In this assignment, you will return to the companywide dilemma that you wrote about in the Unit 2 assignment. Please note that you will incorporate this paper into your final project, due in Unit 10.
For this assignment, consider how a company's social responsibility can affect the workplace, stakeholders, clients, and other outside parties.
In your paper, complete the following:
Explain in general terms how a company's social responsibility policy can complement its obligation to maximize profits for shareholders. Where might these goals conflict?
Resources Impact of Corporate Social Responsibility Policy Scoring Guide.
APA Style and Format.
Capella Online Writing Center.
Smarthinking.
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Explain how you think the ethical issue itself might be affecting employees, considering the specific company dilemma you discussed in the Unit 2 assignment. How about shareholders? Clients? Outside parties? State the approaches to ethical decision making (as discussed in Chapter 2 of your text) you would recommend for creating a policy to solve the issue. Explain. Write an overview of a company policy that could be created, based on this decisionmaking approach, to address the ethical dilemma. Explain the effects your policy might have on employees, if the company actually used the policy you just described. What would be the effects on shareholders? On clients? On other outside parties? Please consider both the potential positive and negative outcomes.
Review the Impact of Corporate Social Responsibility Policy Scoring Guide to understand the grading criteria for this assignment.
Submission Requirements Your paper should meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message. APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Length of paper: 750–1,500 words, or 3–6 typed, doublespaced pages. Font and Font Size: Arial, 10 point.
Once complete, submit your paper in the assignment area.
[u10a1] Unit 10 Assignment 1
Addressing an Ethical Issue For this final project, imagine that the CEO has asked human resources department to review the company's policies. You have been personally asked to identify an issue you feel needs addressing, to evaluate different parameters for ethically deciding on how to address the issue, and then to evaluate various polices and propose a policy that the company can implement to addresses the chosen issue.
In your paper:
Describe an ethical dilemma and its importance and relevance. Identify the various stakeholders and their positions. Evaluate an ethical decisionmaking model, apply it to the chosen issue, and analyze options for resolving this ethical dilemma. Recommend a corporate policy for resolving the issue and support the recommendation with well reasoned analysis and specific examples, including the impact on various stakeholders.
Resources Addressing an Ethical Issue Scoring Guide.
APA Style and Format.
Capella Online Writing Center.
Smarthinking.
5/4/2016 Course Project – BUS4801 Apr 11 2016 to Jun 17 2016 ...
https://courserooma.capella.edu/webapps/blackboard/content/listContent.jsp?course_id=_35320_1&content_id=_3530118_1&mode=reset 5/5
Analyze and recommend a strategy for communicating the policy to the organization in a manner that meets the needs of the audience. Specify potential limitations of the policy and strategies for monitoring and compliance.
As you can see, you have already accomplished many of these points in the previous components of the project (in Units 2 and 7). In this assignment, consolidate those pieces and add additional information to complete the evaluation and recommendation to the CEO.
Review the Addressing an Ethical Issue Scoring Guide to understand the grading criteria for this assignment.
Submission Requirements Your paper should meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message. APA formatting: References and citations are formatted according to current APA style and formatting guidelines. Number of resources: Minimum of four resources. Length of paper: About 2,500 words, or 10 typed, doublespaced pages. Font and Font Size: Arial, 10 point.
Once complete, submit your paper in the assignment area.
Bus 4801 Unit 9 Getting Started/Discussion Participation Scoring Guide.pdf
Due Date: Weekly. Percentage of Course Grade: 40%.
Discussion Participation Grading Rubric Criteria Non-performance Basic Proficient Distinguished
Applies relevant course concepts, theories, or materials
correctly.
Does not explain relevant course concepts, theories, or materials.
Explains relevant course concepts, theories, or materials.
Applies relevant course concepts, theories, or materials correctly.
Analyzes course concepts, theories, or materials correctly, using examples or supporting evidence.
Collaborates with fellow learners, relating the
discussion to relevant course concepts.
Does not collaborate with fellow learners.
Collaborates with fellow learners without relating discussion to the relevant course concepts.
Collaborates with fellow learners, relating the discussion to relevant course concepts.
Collaborates with fellow learners, relating the discussion to relevant course concepts and extending the dialogue.
Applies relevant professional, personal, or other real-world
experiences.
Does not contribute professional, personal, or other real-world experiences.
Contributes professional, personal, or other real-world experiences, but lacks relevance.
Applies relevant professional, personal, or other real-world experiences.
Applies relevant professional, personal, or other real-world experiences to extend the dialogue.
Participation Guidelines
Actively participate in discussions. To do this you should create a substantive post for each of the discussion topics. Each post should demonstrate your achievement of the participation criteria. In addition, you should also respond to the posts of at least two of your fellow learners for each discussion question-unless the discussion instructions state otherwise. These responses to other learners should also be substantive posts that contribute to the conversation by asking questions, respectfully debating positions, and presenting supporting information relevant to the topic. Also, respond to any follow-up questions the instructor directs to you in the discussion area. To allow other learners time to respond, you are encouraged to post your initial responses in the discussion area by midweek. Comment to other learners' posts are due by Sunday at 11:59 p.m. (Central time zone).
Print Discussion Participation Scoring Guide
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Bus 4801 Unit 9 Getting Started/ebook_login_access.docx
The below information will provide access to the ebook The leadership challenge for course Bus 3012
BookShelf – Vital Source
Website https://www.vitalsource.com/
Website Signin https://bookshelf.vitalsource.com/#/user/signin
Login ID [email protected]
PW CPU_2016_
Bus 4801 Unit 9 Getting Started/Ethically Questionable Negotiating The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Makin.pdf
Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making
Filipe Sobral • Gazi Islam
Received: 16 March 2012 / Accepted: 3 October 2012 / Published online: 16 October 2012
� Springer Science+Business Media Dordrecht 2012
Abstract This study explores the direct and interactive
effects of individual differences in interpersonal trust and
negotiation style on ethical decision-making processes across
commonly faced negotiation situations. Individual differ-
ences influence basic ideas about legitimate negotiating
behaviors, affect behavioral intentions directly, and interact
with the favorability of negotiating situations, resulting in
direct, indirect, and interactive effects on ethical decision-
making processes. Using a sample of 298 participants in
executive education workshops, the study analyzes the rela-
tionship between interpersonal trust, competitiveness, moral
judgment, and behavioral intentions in different negotiating
conditions through a series of structural equation models and
regression analyses. Our results suggest that individual dif-
ference variables exert a significant influence not only on how
managers assess the morality of ethically ambiguous negoti-
ation practices but also directly on their behavioral intentions,
and that this effect changed across specific negotiation situa-
tions. We discuss these results in terms of their usefulness in
explaining ethical decision-making processes in negotiations.
Keywords Negotiations � Ethics � Decision making � Interpersonal trust � Competitiveness
Introduction
Research on ethics in decision making has grown rapidly in
recent years (e.g., Tenbrunsel and Smith-Crowe 2008;
O’Fallon and Butterfield 2005), partially in response to the
recognition of ethical malfeasance and scandals in the
world of business (e.g., Bazerman and Banaji 2004; Solo-
mon 1992). Questionable ethics in management generates
costs for businesses and affects the public legitimacy of
business (Bazerman and Banaji 2004), as well as affecting
social well-being and economic development (e.g., Bird
and Smucker 2007). The empirical study of ethical deci-
sion-making processes, hopefully, can contribute to a more
ethical corporate environment (Goolbsy and Hunt 1992).
Because negotiation processes are both central to orga-
nizational life (Thompson 2010) and open to ethically
questionable behaviors such as deception (e.g., Lewicki
et al. 2010), this area is particularly ripe for ethical deci-
sion-making studies (e.g., Bazerman et al. 2000). As
socially motivated interactions between parties with
divergent interests, negotiations are intrinsically full of
ethical dilemmas (Barry and Robinson 2002; Menkel-
Meadow and Wheeler 2004). While attempting to reconcile
competing interests without sacrificing self-interest, nego-
tiators may feel tempted to adopt defensive, cunning, if not
plainly manipulative and dishonest behavior (Lewicki and
Litterer 1985).
Furthermore, some researchers have suggested that
some forms of unethical behavior may not only be common
in negotiations (Rivers and Lytle 2007; Volkema et al.
2004; Murnighan et al. 1999) but also appropriate and even
necessary for effective negotiating (Carson 1993; Dees and
Cramton 1991; Lewicki and Robinson 1998). While we
recognize that ethical dilemmas are common in negotia-
tions and that individual differences of negotiators can
F. Sobral (&) Escola Brasileira de Administração Pública e de Empresas,
Fundação Getulio Vargas, Praia de Botafogo, 190-506,
Rio de Janeiro 22253-900, Brazil
e-mail: [email protected]
G. Islam
Grenoble Ecole de Management, Grenoble, France
e-mail: [email protected]
G. Islam
Insper Institute of Education and Research, São Paulo, Brazil
123
J Bus Ethics (2013) 117:281–296
DOI 10.1007/s10551-012-1520-2
affect the ‘‘ethical experiences’’ that precede ethical deci-
sion making (Tenbrunsel and Smith-Crowe 2008), few
studies have attempted to examine how individual traits
influence judgments of ethically ambiguous negotiation
practices (Lewicki et al. 2010), and how these occur across
divergent negotiation conditions.
In fact, although situational variables are key to under-
standing ethical choices (e.g., Kish-Gephart et al. 2010),
most ethics research in negotiation has tended to focus on
benign or unspecified situations (e.g., Lewicki and Robinson
1998). Because ethical decisions are made in the context of
specific sets of issues and difficulties, variation in situations
may influence negotiation attitudes and behaviors (Brams
1990; Turner 1992), and therefore need to be explicitly tested
(Robertson and Ross 1995; Volkema and Fleury 2002).
This study uses a person 9 situation interactionist per-
spective to understand both individual and contextual
predictors of ethical decisions in negotiation. We explore
the influences of two personality traits, interpersonal trust
and competitiveness, on moral judgments and ethical
behavioral intentions in negotiation across alternative
negotiation situations. Specifically, using four behavioral
scenarios, we test via structural equation modeling to what
extent trust and competitiveness affect negotiators’ moral
judgments and behavioral intentions of ethically ambigu-
ous negotiation practices in alternative situations present-
ing different challenges.
Our focus on behavioral intentions arises from the obser-
vation that ethical decision-making processes involve an ini-
tial recognition that a particular set of events constitutes an
ethical issue (Hunt and Vitell 1986; Rest 1986). This recog-
nition sets in motion judgment processes regarding a course of
action, which subsequently influence behavioral intentions,
the proximal causes of behavior (e.g., Ajzen and Fishbein
1980; Fishbein and Ajzen 1975). Furthermore, empirical
research has shown that intentions are associated with
behavior particularly in the domain of ethical action (Detert
et al. 2008; Vallerand et al. 1992). Thus, factors influencing
moral judgments and intentions, such as individual and
situational variables, should impact ethical outcomes (Jones
1991; Rest 1986; Rivers and Lytle 2007; Trevino 1986).
Theoretical Background and Hypotheses
Although ethical decision-making models in organizational
contexts have proliferated (e.g., Beu et al. 2003; Hunt and
Vitell 1986; Jones 1991; Rest 1986; Trevino 1986), empirical
findings regarding individual differences in drivers of moral
judgments and intentions in negotiations are scarce (Moore
et al. 2011) and inconsistent (Lewicki et al. 2010), with
research often implicitly relying on the idea that individual
differences influence ethical reasoning (Brown et al. 2010).
Within negotiations, there is evidence that personality predicts
negotiation processes and outcomes (Barry and Friedman
1998), but the nature of these relations is obscured by incon-
sistent empirical results (Wall and Blum 1991). King and
Hinson (1994) argue that such inconsistencies may result from
using personality dimensions conceptually unrelated to
negotiation specifically, such as machiavellianism (Bass et al.
1999) and locus of control (Shapeero et al. 2003).
This study tests how negotiators’ individual differences
relate to moral judgments and intentions in different ethi-
cally salient negotiation contexts, building from a person–
situation interactionist perspective that examines person-
ality traits within diverse morally salient situations.
Specifically, competitiveness and interpersonal trust (Ela-
hee and Brooks 2004; Mintu-Wimsatt 2002) should be key
antecedents of ethical decision-making processes, as dis-
cussed below. Building on Rest’s (1986) model of ethical
decision making, we present the current conceptual model
(see Fig. 1), using personality dimensions to partially
explain ethical decisions in negotiations.
In order to test this model, we examine judgments of
ethically questionable behavior using the Self-Reported
Inappropriate Strategies (SINS) instrument (Robinson
et al. 2000). The SINS strategies, or variations of these
strategies, have been used to examine various correlates
of moral judgment and behavior, including affective
(e.g., Cohen 2010), behavioral (e.g., Volkema et al. 2010),
and cultural (e.g., Ma 2010) variables. However, to our
knowledge, interactive person–situation effects on moral
judgment using the SINS instrument do not exist in the
literature, such that this study allows for the extension of
the SINS approach into unexplored domains.
Moral Judgment and Behavioral Intentions
Moral judgments involve individual’s assessments regard-
ing the ethical acceptability of a given behavior or set of
behaviors (Reidenbach and Robin 1988). As an attitude
variable, judgments should affect behavior by means of
their effects on behavioral intentions, which are predispo-
sitions for adopting given behaviors in a specific situation.
This relationship between moral judgments and behavioral
intentions is suggested, for example, by the theory of rea-
soned action (Vallerand et al. 1992; Beck and Ajzen 1991;
Fishbein and Ajzen 1975) and the theory of planned
behavior (Ajzen 1985, 1991).
The theory of reasoned action holds that it is possible to
predict action by examining people’s reasons and inten-
tions. Behavioral intentions are strongly influenced by
attitudes toward a given action along with the subjective
norms and social pressure associated with actions (Fishbein
and Ajzen 1975). Behavior thus is influenced by intentions
282 F. Sobral, G. Islam
123
that in turn result from attitudes about aspects of the
environment (Fishbein and Ajzen 1975). The theory of
planned behavior argues that both behavioral intentions
and actual behavior result from the combined influence of
individual attitudes, subjective norms, and perceptions of
behavioral control. In the domain of ethical behavior, the
link between intention and behavior has been shown
empirically in multiple studies (e.g., Detert et al. 2008;
Vallerand et al. 1992). In other words, people’s perceptions
regarding their capacity to realize determinate actions
affects, by means of these variables, their intentions and
behavior (Ajzen 1985; Ajzen 1991). As such, it stands to
reason that moral judgments in ethical dilemma situations
would relate to behavioral variables.
In a review of over 100 studies, Kim and Hunter (1993)
conclude that there is consistent empirical support for the
attitude–intention relationship. Applying this logic to moral
judgments and behavioral intentions reinforces the relevance
of studying the antecedents of judgments, thus laying the
groundwork for further empirical predictions, which we
propose further in this article. To first establish the empirical
validity of this relationship, however, we hypothesize that
behavioral intentions are influenced by the moral judgments
regarding ethically ambiguous negotiation practices:
H1 Moral judgments of ethically ambiguous negotiation
practices will be significantly related to negotiators’
behavioral intentions of such practices.
Situational Influences on Ethical Decision Making
in Negotiation
Because negotiations may be described as ‘‘strong situa-
tions’’ (Mischel 1976), they are likely to influence the
attitudes and behaviors of negotiators. Some situations
could justify a negotiator’s willingness to act unethically,
despite previous moral judgments. The direct effect of
situations on intentions would imply a dual-path model of
ethical decisions, whereby such decisions can, but do not
exclusively, result from moral judgment. Conditions which
‘‘strengthen’’ negotiation situations may include issue
importance, challenges from the other party, the nature of
the relationship between parties, power and status differ-
ences, past experiences between the negotiators, and time
pressures (Lewicki et al. 2010; Volkema and Fleury 2002).
For instance, under high stakes, negotiators might feel
more inclined to protect their self-interests by engaging in
questionable behaviors regardless of their ethical beliefs
(Roth and Murnighan 1982; Tenbrunsel 1998). Likewise,
faced with unethical opponents, individuals may take
actions to protect their interests (e.g., Barry and Bateman
1996). Some scholars argue that otherwise unacceptable
negotiation tactics are justified as ‘‘self-defense’’ against
unethical opponents (Carson 1993; Dees and Cramton
1991), based on an attempt to avoid inequities. Further-
more, negative past experiences among negotiators (e.g.,
inflexibility or past failures) may increase the likelihood of
ethically ambiguous negotiation tactics (e.g., Schweitzer
et al. 2002), possibly as a way to reestablish justice or
correct possible past inequities (Glass and Wood 1996).
On the other hand, the nature of the relationship and
relative power between negotiators may also impact posi-
tively ethically ambiguous negotiation practices. For
example, expectations of a long-term relationship may
decrease the likelihood to act unethically by increasing the
long-term consequences of that behavior (e.g., Lewicki and
Spencer 1991). Empirical studies suggest that under high
detection and retaliation risk, individuals raise their ethical
standards (Barnett and Karson 1987; Vitell et al. 1991).
Finally, some authors suggest that negotiators with rel-
atively more power are more likely to use unethical tactics
(e.g., Lewicki et al. 2010). They explain their rationale
with the intoxication theory of power, which holds that
power corrupts the thinking of the powerful (e.g., Keltner
et al. 2003).
Fig. 1 Conceptual model of antecedents of ethical decision making
Ethically Questionable Negotiating 283
123
Although the above rationale involves judgments,
behavioral tendencies can act directly on behavioral
intentions without cognitive intermediation through moral
judgment (e.g., Haidt 2001). That is, while competitive
individuals may judge questionable behavior more toler-
antly, they may also be more likely to act on their com-
petitive tendencies more directly, independently of such
judgments. This is because moral intuitions (e.g., Keltner
et al. 2006; Haidt 2001) can determine reactions both
through and parallel to judgmental processes. In particular,
some evidence suggests that aspects of difficult situations,
such as perceived lack of control over a situation (Detert
et al. 2008), or tiring or depleting situations (Gino et al.
2011) can lead individuals to bypass moral judgments and
act unethically. Similarly, Rest (1986) emphasizes that
moral action involves identification of an issue as morally
relevant, a cognitive process that could be compromised by
demanding situations.
Based on the above, we would expect ethically ques-
tionable behavioral intentions to increase under challeng-
ing or unfavorable negotiation conditions (unethical
opponent or negative past experiences), and for this effect
to be independent of moral judgments regarding the gen-
eral ethicality of the actions in question. Also, under
favorable negotiation conditions (long-term relationship
and higher relative power), intentions should remain con-
sistent with moral judgment. This implies both a direct
effect of situation on ethical behavioral intentions, and a
moderation effect of situation on the relationship between
moral judgment and behavioral intentions, such that judg-
ment should be more strongly associated with intentions in
favorable negotiation situations. Thus,
H2 Challenging or unfavorable negotiation conditions
will increase behavioral intentions to use ethically
questionable negotiation practices compared to favorable
conditions.
H3 The effects of moral judgments on behavioral inten-
tions will be stronger in favorable or neutral negotiation
conditions than in challenging or unfavorable conditions.
Individual Differences and Ethical Decision Making
Although ethical attitudes, intentions, and behaviors
may be related to a wide variety of individual difference
variables (e.g., Bass et al. 1999; Reiss and Mitra 1998), we
selected competitiveness and trust variables as important
predictors of the ethical decision-making process in
negotiation for two reasons. First, because both of these
variables are fundamentally interpersonal in nature and
involve questions of how people view interaction dynam-
ics and partners, they should be particularly important
variables in ethical situations that involve consideration of
other parties (c.f. Detert et al. 2008). Second, because
negotiating situations are marked by issues of cooperation
versus competition, and involve beliefs about the trust-
worthiness of partners, these two individual difference
variables are particularly relevant to understand negotiation
situations. Below, we elaborate on these rationales, which
lead to our main effect and interactive hypotheses.
Competitiveness
Competitiveness in negotiating can be defined as a rela-
tively stable personally trait based on individuals’ levels of
cooperativeness versus competitiveness (Gilkey and
Greenhalgh 1986) that determines behavioral patterns and
responses in conflict situations (Shell 1999). These rela-
tively stable attitudinal styles reflect the relative weight of
self- versus other- related concern, as summarized in the
dual concerns model (Thomas 1976; Pruitt 1983). This
model emphasizes that relative self-concern leads to a
focus on winning versus problem solving. Although much
has been written on conflict resolution styles (e.g., Thomas
and Kilmann 1974; Rahim 1983), a broad consensus has
formed around the stability of cooperative versus compet-
itive general styles (e.g., Craver 2003; Walters et al. 1998).
Cooperative negotiators tend to weigh the interests of all
parties involved and rely on objective parameters to guide
discussion (Craver 2003). Tending to behave in a friendly
and sincere manner, they more openly share information,
rarely using threats and are sometimes willing to make
unilateral concessions (Craver 2003). Competitive negoti-
ators, on the other hand, take an adversarial stance and
attempt to maximize their own outcomes (Thomas and
Kilmann 1974). They do not feel uncomfortable in com-
petitive environments, tending to use power to impose
solutions preferable to themselves (Dawson 2001) and
sometimes proposing unrealistically high claims backed
with threats (Craver 2003). Competitive styles also involve
less informational and interpersonal openness, ignoring
alternatives that might benefit the other parties (Craver
2003; Dawson 2001).
Because cooperative and competitive styles are concep-
tually linked to issues of personal versus mutual benefit,
disclosure versus non-disclosure, and altruism versus ego-
ism, they seem highly relevant to ethical decision making.
Surprisingly, with a few notable exceptions, little empirical
work has explored the relations between negotiation style
and ethical decisions in organizational contexts (e.g., Lew-
icki and Robinson 1998; Sankaran and Bui 2003). Sankaran
and Bui (2003) linked competitiveness to lower ethical
standards and Lewicki and Robinson (1998) found that self-
rated competitive negotiators used more ethically ambigu-
ous tactics than cooperative negotiators. Thus, preliminary
284 F. Sobral, G. Islam
123
existing results support the idea that negotiating style relates
to ethical decisions. If competitive negotiators are more
likely to tolerate ethically ambiguous behaviors (Lewicki
and Robinson 1998), and if such behaviors can, in some
circumstances, help maximize individual outcomes (Carson
1993; Dees and Cramton 1991), then higher levels of com-
petitiveness should lead to less strict judgments of ethically
ambiguous courses of action. Because moral judgments are
affected by motivated cognition (e.g., Haidt 2001), com-
petitive negotiators may be motivated to view ‘‘hard’’
negotiation tactics as morally acceptable, even if such tactics
involve ethical dilemmas. Thus,
H4a Competitiveness will be positively associated with
judgments of moral acceptability of ethically ambiguous
negotiation practices.
As argued in the previous section, the situational context of
negotiations should also impact the way in which predictors
operate on moral intentions, such that difficult or draining
situations should lead to a stronger direct effect on unethical
choices, bypassing to an extent judgmental processes (Gino
et al. 2011; Detert et al. 2008; Rest 1986). Thus, we believe
that in challenging or unfavorable negotiation situations, a
stronger direct link between the individual predictors of eth-
ical choices and intentions will emerge. This implies that
negotiation conditions’ favorability will moderate the link
between competitiveness and behavioral intentions.
H4b Competitiveness will interact with situation to
predict intentions to engage in ethically questionable
negotiation tactics, such that competitiveness will be more
strongly related to behavioral intentions under unfavorable
or challenging negotiation conditions.
Interpersonal Trust
Interpersonal trust, or the ‘‘generalized expectancy held
by an individual that the word, promise, oral, or written
statement of another individual or group can be relied
upon’’ (Rotter 1980, p. 1) has important effects on inter-
personal processes, such as negotiation (Lewicki et al.
2010), by affecting future expectations and subjective
norms regarding social interactions. Such expectancies
explicitly include ethically relevant features. Individuals
who do not expect to be treated with honesty, candor, and
consideration, for example, may be less likely to impose
these norms on themselves (e.g., De Cremer et al. 2010;
Zhang and Epley 2009). Thus, unethical behavior such as
distorting or manipulating information or infringing social
norms may be the result of defensive behavior resulting
from lack of interpersonal trust (Rotter 1980).
Stable individual differences on trust can be established
as, throughout negotiations, actors confirm or revise their
initial expectations given the social behaviors of others
(e.g., De Cremer et al. 2010; Eden and Shani 1982). This
can lead to stable individual trust levels, as self- confirming
prophesies occur when trusting individuals, beginning with
expectations of openness, are likely to affect others in such
a way as to confirm these initial expectations, and vice
versa.
Trust has consistently been shown to be related to
interpersonal negotiation processes (Thompson 2010; Ross
and Lacroix 1996) such as expectancies of honesty and
openness of negotiating partners (Olekalns and Smith
2009; Fells 1983) and cognitive processes related to open
and collaborative negotiation approaches (Butler 1999;
Mintu-Wimsatt 2002). High-trust negotiators do not
believe that shared information will be used opportunisti-
cally and to their detriment by the other parties, and are
thus more willing to be open and honest (Butler 1995).
Kimmel et al. (1980) also link trust to informational
exchange between parties, and less use of pressure tactics,
as compared to low-trust negotiators (Butler 1995; Kimmel
et al. 1980).
Several authors have argued that trust and ethics are
intimately related, maintaining that trust is a principal
driver of ethical behavior (e.g., Brien 1998; Hosmer 1995;
Kaptein 2011). Within negotiations, trust may be particu-
larly related to ethical behavior, because of the inherent
uncertainty and vulnerability associated with bargaining
situations (e.g., Bazerman et al. 1998). Some research
suggests that interpersonal trust inversely relates with the
perceived acceptability of ethically ambiguous negotiation
tactics, particularly those involving active deception (Ela-
hee and Brooks 2004). As such, we can hypothesize that
interpersonal trust will be negatively related to the moral
judgments of negotiators toward ethically questionable
tactics.
H5a Interpersonal trust will be negatively associated
with the judgment of moral acceptability of ethically
ambiguous negotiation tactics.
Similarly to competitiveness, trust should also act
directly on intentions, particularly where individuals do not
believe that others will apply ethical standards to their
behaviors, and challenging situations create the conditions
for bypassing moral judgment (Gino et al. 2011; Detert
et al. 2008, Rest 1986). Greater interpersonal trust should
lead actors to exhibit fewer opportunistic behavioral ten-
dencies, or tendencies to behave in ways that push the
limits of ethicality (Olekalns & Smith, 2009). Low trust
individuals, however, are likely to anticipate unethical
behavior, and thus feel less pressure to reciprocate or to
consider their own ethical standards, moving directly to
behavioral intentions that favor ethically ambiguous tac-
tics. As such, we believe that in challenging or unfavorable
Ethically Questionable Negotiating 285
123
negotiation situations, a stronger direct link between
interpersonal trust and behavioral intentions will emerge.
This means that situation will interact with trust to predict
intention to act unethically.
H5b Interpersonal trust will interact with situation to
predict intentions to engage in ethically questionable
negotiation tactics, such that trust will be more negatively
related to behavioral intentions under unfavorable or
challenging situations.
Method
Sample and Procedures
The sample was drawn from participants who were com-
pleting their MBA studies in São Paulo and Rio de Janeiro,
Brazil. Questionnaires were administered in Portuguese and
the translation and back-translation procedure was employed
to ensure accuracy of meaning. In order to encourage candid
responding and reduce social desirability bias, participants
were informed that the completion of these questionnaires
was entirely voluntary and that responses were anonymous.
Furthermore, the participants were informed that there were
no inherently right or wrong answers.
The final sample consisted of 298 participants, repre-
senting a response rate of 74 %. Within the sample 61 %
was male and 39 % was female, with an average age of
36 years and average professional tenure of 13 years. They
came from a wide variety of industries and positions within
their organizations, including team member (36 %),
supervisor or coordinator (37 %), middle manager (19 %),
and senior manager (8 %).
Measures
Moral Judgment
Moral judgment was measured using five behaviors from
Robinson et al.’s (2000) Self-Reported Inappropriate Strat-
egies (SINS) instrument. This instrument is based on a tax-
onomy of five categories of ethically ambiguous negotiation
practices: (1) competitive tactics; (2) distortion of informa-
tion; (3) bluffing; (4) manipulating the other party’s network;
(5) fraudulent obtaining of information. One representative
behavior was selected from each category: (1) exaggerating
an opening offer or demand, (2) misrepresenting facts to an
opponent, (3) promising good things will happen (when you
know you can’t or won’t deliver), (4) encouraging others to
defect to your side, and (5) feigning friendship for infor-
mation. Respondents were asked to evaluate behaviors rep-
resentative of each of these categories, using a 7-point Likert
scale varying form ‘‘totally acceptable’’ to ‘‘totally unac-
ceptable’’. Behaviors were selected on the basis of low var-
iance in rated appropriateness and likely use, as reported in
prior studies (e.g., Volkema and Fleury 2002). Past empirical
research has supported the conceptual and empirical struc-
ture of this instrument, and it is considered a valid and
reliable instrument (e.g., Robinson et al. 2000). The
Chronbach’s a in this study was 0.76.
Negotiation Situations
In order to test situational effects on behavioral intentions, we
developed four short vignettes illustrating typical scenarios
representing different negotiation conditions. Separate pages
were used for each scenario to discourage within-subject
comparative assessments of ratings. The four scenarios
included unethical reputation of the other party, long-term
relationship potential, negative past experiences between
parties and positive power asymmetries (see Table 1 for a
detailed description of each scenario). These four scenarios
reflected both favorable (long-term relationship and higher
relative power) and unfavorable (unethical reputation and
negative past experiences) negotiation conditions, based on
Lewicki et al. (2010) and Volkema and Fleury (2002).
To determine whether the scenario manipulation influ-
enced participants’ sense of negotiation favorability, we
conducted a pilot test on a similar demographic sample
(n = 42), and asked participants to rate how favorable they
would consider each of these negation conditions. A post
hoc Bonferroni test, after a significant ANOVA result
(F[3,164] = 39.73, p \ .001), revealed that both scenarios classified as favorable conditions (M = 4.21, SD = 1.21
and M = 3.89, SD = 1.03) were perceived as more favor-
able negotiation conditions than the two unfavorable sce-
narios (M = 2.67, SD = 1.27 and M = 2.44, SD = 1.15),
indicating that the manipulation worked as intended.
Table 1 Negotiation scenarios
1 You are participating in a negotiation with a prospective client of
your company. Before the negotiation you find out that the
other party has a reputation for being dishonest.
2 The Alfa company is a regular supplier of your company, with
whom you have had a long term, solid relationship for several
years. You are responsible for negotiating a contract for the
supply of materials for a new product.
3 You are negotiating a project with the Beta company. However,
in previous negotiations, Beta has proven to be very rigid and
inflexible, preventing the parties from closing any deals.
4 You are a regional manager of a large company, negotiating with
a representative from the Gama company, a small transportation
company. Sources have confirmed that this contract is
extremely important to Gama, while your company has other
options available.
286 F. Sobral, G. Islam
123
Behavioral Intentions
In order to measure behavioral intentions, respondents
were presented with action possibilities with regards to the
above scenarios, and indicated how likely they would be to
use each ethically ambiguous negotiation tactic described
before on a 7-point Likert scale for each of the four
vignettes. Thus, each respondent rated the same five
behaviors for all scenarios or conditions. Vignettes provide
a useful tool that is widely used in ethical decision-making
research to measure behavioral intentions (O’Fallon and
Butterfield 2005), and allow investigators to standardize
decision situations while at the same time simulating a
realistic situation (e.g., Alexander and Becker 1978; Weber
1992). In the current sample, the Cronbach’s a in each scenario varied from 0.73 to 0.84, showing reliable mea-
surement consistency within scenarios.
Interpersonal Trust
Interpersonal trust was measured with a 4-item scale
adapted from Rotter (1967). The scale used a 7-point Likert
scale format, varying from ‘‘completely disagree’’ to
‘‘completely agree. The Cronbach’s a in this study was 0.82.
Competitiveness
Competitiveness was measured with a 4-item scale adapted
from Ryckman et al. (1996). The scale used a 7-point
Likert scale format, varying from ‘‘completely disagree’’ to
‘‘completely agree. The Cronbach’s a in this study was 0.87.
Data Analysis
The data from the ethical decision-making processes in the
four negotiation conditions were analyzed via single- and
multi-group structural equation modeling (SEM), appro-
priate given the nature of our data and hypotheses because
it allows examination of direct and indirect relations
between endogenous and exogenous latent constructs in
different conditions. At the single-situation level (i.e., for
each scenario separately), we first tested for divergent
validity and unidimensionality of the items between moral
judgment and intention. Second, we compared our pro-
posed versus full structural models to determine the best-
fitting model. Next, we tested a multi-group model (i.e.,
across situations) to establish measurement invariance
across situations. In other words, to show validity of our
measurement, we needed to ensure that the measures
worked similarly in each scenario. We present the results
of these measurement equivalence tests at both situation
and multi-group levels in ‘‘Appendix.’’ This model also
allowed us to test structural invariance of relationships
across situations, thus allowing us to examine situational
differences. Finally, after establishing the metric equiva-
lence and relationships among variables, hierarchical
multiple regressions were conducted to test the moderating
effect of the situation on these relationships.
Results
Situational Level Analysis
After the recommended first step of establishing the metric
equivalence of our measures across situations (Vandenberg
and Lance 2000), the network of relationships among
constructs was evaluated separately for each alternative
scenario. Table 2 presents information about descriptive
statistics and correlations for all constructs in the dataset.
We followed a nesting approach in which models are
sequentially compared to one another (Anderson and
Gerbing 1988). Three nested models were estimated: (1) a
null model in which the relationships among observable
constructs are set to zero (error terms free; the null model
serves as a baseline for comparing the other nested struc-
tural models; (2) the original model as depicted in Fig. 1;
(3) a full model (or saturated model) that allows for paths
from competitiveness and interpersonal trust to behavioral
intentions (c2,1 and c2,2)—relationships presented in Fig. 1
Table 2 Means, standard deviations, correlations and reliabilities
Variable M SD 1 2 3 4 5 6 7
1. Interpersonal trust 3.96 1.18 (0.82)
2. Competitiveness 4.35 1.35 -0.09 (0.87)
3. Moral judgment 3.36 1.00 -0.16** 0.24** (0.76)
4. Behavioral intention—Scenario 1 3.87 1.30 -0.25** 0.20** 0.65** (0.77)
5. Behavioral intention—Scenario 2 3.18 1.16 -0.21** 0.14* 0.59** 0.57** (0.84)
6. Behavioral intention—Scenario 3 3.78 3.36 -0.25** 0.15* 0.65** 0.78** 0.62** (0.73)
7. Behavioral intention—Scenario 4 3.33 1.22 -0.20** 0.21** 0.60** 0.62** 0.69** 0.61** (0.81)
N = 298; * p \ .05; ** p \ .01; alpha coefficients in the diagonals
Ethically Questionable Negotiating 287
123
with dashed lines. If these paths significantly improve v2 fit and are statistically significant, it implies that richer spec-
ifications of the original model are tenable. Table 3 pre-
sents the v2 fit comparisons among the nested models. The v2 fit of the original model was significantly better
than that of the null model across samples. The original
model’s values on the three fit indices (goodness-of-fit
index, GFI; comparative fit index, CFI, and root mean
square error of approximation, RMSEA) were moderately
high, ranging from .93 to .96 for GFI, .93 to .99 for CFI,
and .029 to .067 for RMSEA, implying good model fit.
Furthermore, all path estimates, representing the particular
relationships between variables, were statistically signifi-
cant. Additionally, no difference in fit between the original
and full models was found. Although the fit of the original
model was generally good and the paths mostly supported,
the full model (i.e., with the c2,1 and c2,2 paths directly relating trust and competitiveness with behavioral inten-
tions) offered a stronger representation of the relationships
among constructs than did the original model, with higher
fit indices than the original model and a direct, statistically
significant, relationship between trust and behavioral
intention in two of the four alternative conditions tested
(c2,2 path). Therefore, the full model was preferred over the original model.
Multi-group Level Analysis
By examining the equality of relationships across different
situations, we can assess the generalizability or difference
in the model’s relationships across alternative conditions.
Thus, multi-group models were also estimated to determine
whether the strengths of relationships among constructs
varied across negotiation conditions. To examine the
invariance of structural paths, constrained and uncon-
strained models were estimated via the multi-group pro-
cedure suggested by Bollen (1989). To briefly summarize
this procedure, individual relationships are separately
examined across samples first, and if they are each found
invariant across samples, then the relationships (gamma
paths) are collectively tested for invariance. The invariance
of these paths is then used as a basis to assess the invari-
ance of individual relationships within samples (beta
paths). If the latter are also invariant, the most strenuous
test of the model is performed in which all gamma and beta
paths are collectively tested for invariance. The differences
between constrained and unconstrained models were not
significant. Furthermore, the constrained model, in which
all gamma and all beta paths are declared invariant, had a
v2 value of 597.30 (df = 356). The unconstrained model, in which all gamma and beta paths are allowed to vary, had
a v2 of 611.98 (df = 381). The difference between these two models was not significant (vdiff
2 = 14.69, df = 25),
suggesting that the model relationships are applicable and
invariant across groups. In other words, this result suggests
that the strength of the relationships between the proposed
constructs is homogeneous across situations. The estimated
structural parameters are present in Table 4.
Results presented in Table 4 suggest that, following
hypothesis 1, behavioral dispositions are strongly related to
Table 3 Model comparisons
1. Unethical reputation 2. Long-term relationship 3. Negative experiences 4. Higher relative power
v2 fit
Null model (df = 66) 963 841 855 793
Original model (df = 48) 91.3 73.3 57.8 101.1
Full model (df = 46) 86.7 70.0 54.1 96.4
Note At 2 df, a v2 difference of 5.99 or greater implies a statistically significant difference at the .05 level. Thus, the original model is better fitted than the null model in all scenarios. Between the original and full models, there is no difference in fit. However, the full model is preferred
because of its parsimony
Table 4 Structural parameters
Paths 1. Unethical
reputation
2. Long-term
relationship
3. Negative
experiences
4. Higher relative
power
Competitiveness ? moral judgment (c1.1) 0.22** 0.24** 0.23** 0.23**
Interpersonal trust ? moral judgment (c1.2) -0.26** -0.26** -0.25** -0.25**
Competitiveness ? behavioral intention (c2.1) 0.06 0.00 0.00 0.08
Interpersonal trust ? behavioral intention (c2.2) -0.15* -0.10 -0.15* -0.11
Moral judgment ? behavioral intention (b2.1) 0.67** 0.59** 0.71** 0.56**
* p \ .05; ** p \ .01. All coefficients are standardized and numbers are rounded to two decimal places
288 F. Sobral, G. Islam
123
moral judgment across all scenarios (0.56 \ b2,1 \ 0.71, all p’s \ .01). These results are consistent with the atti- tude–intention link as suggested in the theories of reasoned
action and planned behavior (Ajzen 1985, 1991; Fishbein
and Ajzen 1975). The structural models tested are also
consistent with our explanations of the effects of individual
differences on ethical negotiation judgments and behaviors.
Across scenarios, competitiveness (0.22 \ c1,1 \ 0.24, p \ 0.01) was positively related to moral judgments of ethically questionable tactics, suggesting that such actions
are viewed more favorably by competitive negotiators,
corroborating Hypothesis 4a. Conversely, interpersonal
trust was consistently negatively related to moral judgment
across scenarios (-0.25 \ c1,2 \ -0.26, p \ .01), sug- gesting that greater trust is associated with less accept-
ability of the ethicality of ambiguous behaviors, supporting
Hypothesis 5a. Additionally, in two of the four scenarios, a
direct, statistically significant association was found
between interpersonal trust and behavioral intentions
(-0.10 \ c2,2 \ -0.15, p \ .05). Thus, our results suggest that, under certain unfavorable negotiation conditions,
interpersonal trust is negatively related to behavioral
intentions through moral judgments, and also directly
related (see Fig. 2). Competitiveness, on the other hand,
while indirectly related to intentions through moral judg-
ment, did not show a significant direct relationship with
the willingness to use ethically ambiguous negotiation
practices.
Moderation Effects of the Situation
The above results apparently suggest an interaction
between the situation and the individual variables, espe-
cially with moral judgment and interpersonal trust. To
investigate these moderating effects, multiple regression
analyses were conducted. The results are shown in Table 5.
Model 1 shows the individual variables predicting
behavioral intentions, while model 2 adds the direct effects
Fig. 2 Structural regression model—Scenario 1—opponent with unethical reputation
Table 5 Regression results predicting behavioral intention
Model 1 Model 2 Model 3 Model 4 Model 5
Individual effects
Interpersonal trust -.17** -.17** -.17** -.09** -.17**
Competitiveness .03 .03 .03 .03 .02
Moral judgment .59** .59** .55** .59** .59**
Situational effects
Situation favorability .24** .08 .21** .24**
Interaction effects
Judgment 9 situation .16*
Trust 9 situation -.07*
Competitiveness 9 situation .03
R 2
.39** .44** .46** .45* .44**
DR2 .05** .02*a .01*a .00a
* p \ .05; ** p \ .01, one-tailed regression coefficient tests, F tests for R2 significance. All coefficients are standardized and numbers are rounded to two decimal places. Situational favorability was computed as a dummy variable (0 favorable situation and 1 unfavorable situations) a
Change in R 2
over Model 2
Ethically Questionable Negotiating 289
123
of the situation. We note that dummy variables for different
negotiation conditions were created (0 for favorable and 1
for unfavorable negotiation situation). Results suggest that
the favorability of the situation reduces the willingness to
use ethical ambiguous negotiation tactics (b = 0.24, p \ .01). When negotiation conditions are unfavorable, such as facing an unethical opponent, the intention to
behave unethically is significantly higher than in favorable
situations, such as negotiating within a long-term rela-
tionship, thus corroborating Hypothesis 2. This direct
influence of the situation on behavioral intention may be
the case because, when under pressure or threat, individ-
uals may act in ways that do not conform to their normal
attitude structures (Rucker et al. 2004).
In models 3–5, the hypotheses arguing that situation
favorability moderates the effects of other individual
variables were tested by entering interaction variables. All
variables in the moderated regressions were centered by
subtracting their mean value, which reduces potential col-
linearity problems. The product terms were entered indi-
vidually in models 3–5 to test for moderated effects.
Regarding these interaction effects, a statistically sig-
nificant interaction between moral judgment and situation
favorability show that the effect of judgment on behavioral
intention varies across situations, as proposed by Hypoth-
esis 3. However, this effect was in the opposite direction as
hypothesized, indicating that the judgment–intention rela-
tionship is stronger (and more positive) in unfavorable
situations (b = 0.16, p \ .05), which suggests that partic- ipants tend to be more consistent with their moral judgment
in situations that pose some sort of threat than in positive or
favorable situations. In other words, the tendency for
someone who judges deception to be acceptable would be
more likely to plan deceitful behaviors in an unfavorable
negotiation than in a favorable situation.
A statistically significant interaction effect between
interpersonal trust and situation favorability was also found
(b = -0.07, p \ .05), meaning that in difficult or unfa- vorable situational contexts, interpersonal trust will have
a stronger (and more negative) impact on behavioral
intentions to engage in ethically questionable negotiation
tactics, as suggested by Hypothesis 5b. However, no sup-
port was found for an interaction between competitiveness
and situation as proposed by Hypothesis 4b.
Discussion
The above results broadly support the interactionist per-
spective proposed as applied to ethical decision making in
negotiations, with both individual and situational differ-
ences bearing on ethical decision-making processes.
Furthermore, we found interactive effects of situation with
regards to judgments and interpersonal trust when pre-
dicting intentions. Although across hypotheses we found
mixed support, our results suggest that personality and
situations should be studied jointly in the context of
behavioral ethics.
With regards to disentangling the distinct effects of
situations and individual differences, the data support a
relationship between moral judgments and behavioral
intentions, consistent with the theory of reasoned action
(Fishbein and Ajzen 1975) and the theory of planned
behavior (Ajzen 1985, 1991). Behavioral dispositions,
across negotiation situations, were largely explained by
moral judgments. However, results show that specific cir-
cumstances of the situation may also influence people’s
behavioral intentions toward the use of ethically ques-
tionable tactics. This means that in certain conditions,
someone may adopt a behavior that deviates significantly
from his or her moral judgment.
We found that in unfavorable or challenging situations,
negotiators are more willing to use ethically ambiguous
negotiation tactics. This relationship may result from
individuals’ attempts to restore justice and correct inequi-
ties among negotiators (Glass and Wood 1996) or a
defensive mechanism that allows communication while not
overexposing oneself socially (Strudler 1995). Strudler
(1995) notes the practical advantages of limited forms of
deception in negotiations when actors do not know or trust
one another, given that limited deception may allow people
to enter into negotiations that would otherwise be too risky,
and allows them to limit the risks that they face in practice.
Some scholars even argue that individuals are morally
justified in such self-protective behavior when facing an
unethical opponent (Carson 1993, 2005; Dees and Cramton
1991).
The direct effects of situation on behavioral intentions
confirm our predictions, and are consistent with some
existing empirical work. For example, negotiators some-
times chose unethical outcomes when facing an unethical
opponent or someone that in the past was revealed to be
inflexible or overly competitive, negotiators are more
likely to use some ethically ambiguous negotiation tactics
(Barry and Bateman 1996; Schweitzer et al. 2002). Alter-
natively, under favorable conditions, negotiators are less
willing to adopt ethically questionable courses of action.
For instance, when negotiations occur in the context of
long-term relationships, actors recognize the risk of using
questionable behaviors, and tend to opt against their use
(Lewicki and Spencer 1991), a finding that is corroborated
in our study.
Surprisingly, although an interaction effect emerged,
with the situation favorability having a significant moder-
ating effect on the influence of moral judgment on
behavioral intention, this effect was in the opposite
290 F. Sobral, G. Islam
123
direction as hypothesized. In other words, the judgment–
intention relationship was stronger in unfavorable or
challenging situations, and more de-coupled in favorable
situations. Although not hypothesized, two possible
explanations may account for this effect. First, even if
individuals do not find certain deceptive behaviors uneth-
ical, they may refrain from engaging in such behaviors if
the situation does not demand it, leading to a de-coupling
of judgment and intention in such situations. Second,
because favorable situations such as high power have
been empirically associated with both automatic cognition,
behavioral disinhibition, and ethically dubious behavior
(for a review, see Keltner et al. 2003), situations of higher
relative power in negotiation could both augment the
likelihood of choosing questionable actions and bypass the
moral judgmental processes that would normally inhibit
such choices. Because these mechanisms are post hoc
conjectures, however, future research is needed to empiri-
cally verify such mechanisms.
In addition to situational variables, we find that indi-
vidual differences matter in understanding ethical decision-
making processes in negotiation. Respondents with higher
interpersonal trust are less tolerant in their judgments of the
morality of given actions. Rotter (1980) explains that this
effect may result from the belief by high-trust individuals
that people are generally honest and trustworthy, and thus
will be less likely to consider deceiving, withholding, or
similar behaviors as justified in a negotiation context. We
also find that competitive individuals have greater toler-
ance for ethically questionable behaviors, judging such
behaviors less harshly. Carr’s (1968) suggestion that
competitive individuals see negotiations as a zero-sum
game, in which the objective is maximization of utility for
the self, could explain the current findings. Under such a
view, framing questionable behaviors as acceptable opens
up important resources to maximize negotiation gains.
Some authors have gone as far as to suggest that honest
negotiations are not negotiations at all, as selective com-
munication and outright lying are inherent to the negotia-
tion process (e.g., Peppet 2002; White 1980). For these
authors such behaviors, in the service of one’s client, are not
only acceptable but also may be required or commendable in
organizational and legal settings (Peppet 2002).
We note that, for both situational and individual dif-
ference variables, we observe direct effects on behavioral
intentions, independently of moral judgment. Contempo-
rary views of moral decision making (e.g., Reynolds et al.
2010; Haidt 2001) recognize the automaticity of much of
moral decision making, with judgment no longer consid-
ered a prerequisite for ethical behavior. A recent meta-
analysis of ethical decision making (Kish-Gephart et al.
2010) calls for increased research on the direct effects of
personal and situational variables on ethical choices,
without the intermediation of ethical judgments. In contrast
to ‘‘ethical calculus’’ views, which frame choices as
resulting purely from deliberative judgment, they empha-
size the need for ‘‘ethical impulse’’ research, where choices
result directly from personal and situational factors. This
study’s results corroborate and confirm this need, and take
a step toward building on such views. Specifically, our
results found direct effects of situation, and both direct and
indirect effects of individual variables, suggesting that
ethical choices result from a hybrid of ‘‘ethical calculus’’
and ‘‘ethical impulse’’ processes.
In this study, we found a direct effect of interpersonal
trust on behavioral intentions in two of our four scenarios,
which supported an interactionist perspective of the
decision-making process in negotiation (Trevino 1986).
Specifically, less trusting individuals were more disposed
to use ethically questionable tactics, depending on the sit-
uation, even when their moral judgments remained nega-
tive. Key situations in this respect included dealing with
reputedly dishonest partners (Scenario 1) and with partners
with whom they shared a past marked by competition or
intransigence (Scenario 3). According to equity theory
(e.g., Glass and Wood 1996), such behaviors may work to
reestablish interpersonal justice and a sense of equity. Yet,
within the context of stable relations (Scenario 2) less
dispositionally trusting individuals still reveal a greater
willingness to use questionable tactics. In such cases, rather
than compensation for transgressions on the part of the
negotiation partner, it may be that less trusting people seek
opportunistic options even when the situation does not call
for such action, a tendency consistent with the arguments
of Cramton and Dees (1993). For these authors, trust is a
necessary condition for ethical behavior in negotiations,
and when it is lacking opportunistic and immoral behaviors
will result. Our results allow us to take a dynamic view of
ethical decision making, in which individual and situa-
tional factors interact to both indirectly and directly predict
ethical decisions.
As a secondary contribution, we note the novelty of
using multi-group measurement invariance models to
describe, at different levels, the complex relationships
between individual and situational factors and ethical
decisions. While such models are recommended frequently
in the psychometric and cross-cultural psychology litera-
tures (e.g., Zyphur et al. 2008; Cheung 2008; Vandenberg
and Lance 2000; Van de Vijver and Poortinga 2002), we
contribute methodologically by applying such models to
within-culture scenario research, where each situation is
treated as a contextual group within a nested model.
This method allowed us to look at both individual and
situational factors simultaneously, attempting to disentan-
gle their separate effects on judgments and behavioral
intention.
Ethically Questionable Negotiating 291
123
Despite these substantive and methodological contribu-
tions, some important limitations remain. For instance,
while our multi-group analyses varied situation, macro-
level variables like national culture could have an impor-
tant impact on ethics in negotiation. Specifically, some
literature has shown empirically that deceptive negotiation
practices are more prevalent among Brazilian samples than
US or Japanese samples (Graham 1983; Volkema and
Fleury 2002). Similarly, past research using the SINS
instrument has also noted differences in attitudes and
behavior across cultures on this specific measure (e.g., Ma
2010; Al-Khatib et al. 2008). Thus, while we do contribute
to understanding a less-studied population of Latin Amer-
ican managers, the specific relationships among the vari-
ables might be expected to show variability across societal
contexts. Additionally, because the individual difference
variables tested (interpersonal trust and competitiveness)
are conceptually very closely related to negotiation-related
practices, more general personality variables, such as Big
5 1
variables (e.g., Costa and McCrae 1988), might show
weaker relationships. Further research should thus widen
the scope of our attempts toward broader contexts and
individual differences. Methodologically, while our ana-
lytical procedure is an innovation in this area, some
problems do remain with regards to construct measurement
and inclusion.
Finally, future research should go beyond behavioral
intentions to measure concrete behavioral outcomes, as a
natural extension of the theoretical perspective presented
here. Future research should also extend our exploration of
behavioral intentions to actual expressed behavior, and to
the extent possible, to post-behavioral outcomes. Although
studies in ethical decision making have found that inten-
tions and behaviors are highly correlated constructs (Detert
et al. 2008), they predict behavior only imperfectly (Fish-
bein and Ajzen 1975). At the same time, for ethical per-
spectives to take root in negotiation practices, it is
important to show how decision making affects the mate-
rial, psychological, and social outcomes of negotiations.
In this study, we have ended our story at the decision to
act. Continuations of this story would do well to look at
action’s consequences.
Conclusion
In the ethical decision-making literature, moral judgment
has often been used as a proxy for behavior, assuming the
centrality of moral reasoning for ethical choices (e.g.,
Kohlberg 1969; Rest 1986). More recently, however, the-
oretical and empirical literature has stressed that situational
and dispositional factors are important direct precursors to
ethical decisions (Haidt 2001; Kish-Gephart et al. 2010).
We explore some of these complex situational and indi-
vidual influences as both direct and indirect precursors for
ethical choices, concluding that ethical decision-making
processes in negotiations are affected by both person and
situation, and that these effects work both directly and
through judgment influences.
While we examine two important individual difference
variables, interpersonal trust and competitiveness, as well
as situational factors representing typical negotiation con-
ditions, future research should explain and confirm our
theoretical generalizations by exploring related but diverse
sources for opportunistic versus collaborative behavior. For
example, while trust may affect ethical behavior through its
influence on opportunism or defensiveness, because both
mechanisms may be operating, it is difficult to distinguish
the two effects. Other individual difference variables, such
as self-esteem (e.g., Cameron et al. 2010), might affect
defensiveness but not opportunism, whereas variables such
as aggressiveness (e.g., Vasquez et al. 2007) might do the
inverse. By expanding the array of personality variables
that affect ethical outcomes, research not only accumulates
findings but also progresses in delineating the mechanisms
by which ethical choices arise.
Our results thus highlight the need to further explore the
mechanisms by which personal and situational variables
interact in explaining ethical decision processes. Three
important streams might be examined in this regard, fol-
lowing some contemporary moral psychology theory (e.g.,
Reynolds et al. 2010; Haidt 2001; Chugh et al. 2005).
Studies of moral judgment might use recent work on the
bounded nature of ethical reasoning (Chugh et al. 2005) to
explore how, among the wide array of techniques available
to negotiators, certain ones become salient as objects for
ethical judgment. Studies of direct, non-judgment-medi-
ated effects might use recent work on moral intuition (e.g.,
Reynolds et al. 2010; Keltner et al. 2006; Haidt 2001) to
examine how individual personality traits lead to ethical
intuitions prior to moral reasoning, thus explaining direct
effects. Finally, the importance of traits such as trust and
competitiveness is not only that they characterize individ-
uals but also that they characterize social styles. The social
nature of moral judgment and intentions, long hidden by a
strong cognitivist paradigm (e.g., Krebs and Denton 2006;
Lapsley 1996), has recently reemerged (Turiel 1998),
combining individual dispositions, social processes, and
situational pressures. Future work should attempt to add
important social processes to the individual-level model
that we test in this study.
1 The Big 5 variables refer to the five-factor structure frequently used
to categorize personality variables (e.g. Costa and McCrae 1988).
Because of the general nature of these variables, linkages to specific
negotiation behaviors may be weaker than for more ‘‘finely’’
categorized individual difference variables.
292 F. Sobral, G. Islam
123
Appendix: Metric Equivalence of Measures Across
Alternative Scenarios
Metric equivalence refers to the similar pattern of psy-
chometric properties of measures (i.e., internal consistency
and dimensionality) across different situations or samples.
Metric equivalence is concerned with the extent to which
parameters comprising the measurement portion of the
model are similar across groups and is considered a pre-
requisite for examining relationships among constructs and
mean difference tests using different groups or samples
(Vandenberg and Lance 2000).
The equivalence of the measures and the relationships
among the constructs were examined at a situational level
(i.e., each negotiation scenario’s data was analyzed sepa-
rately) and a multi-group level using multi-group structural
equation modeling (MSEM). Whereas the situational-level
analysis examines model measures and relationships in
each negotiation condition separately, the multi-group
approach looks for the presence of an invariant pattern of
measurement and constructs relationships across alterna-
tive negotiation conditions.
With regards to the situation level analysis, the psy-
chometric properties of the five-item moral judgment and
behavioral intention instruments were examined, on a sit-
uation-by-situation basis, to ensure that conclusions made
were not influenced by measure unreliability or differing
dimensionality across scenarios. Two tests assessing the
discriminant validity of the moral judgment and behavioral
intention measures were performed. First, if the v2 fit of the hypothesized factor model is better than the fit of the one-
factor model, evidence of discriminant validity exists
(Bagozzi and Phillips 1982). For all situations analyzed,
the proposed factor model was significantly better fitted
than the one-factor model (p \ .01, df = 1). Discriminant validity is also supported if the confidence intervals around
the maximum likelihood estimates of the interfactor cor-
relations (i.e., U) do not contain a value of one (Anderson and Gerbing 1988). Across samples, U values for the factor model ranged from 0.55 to 0.83, and none of the confidence
intervals around these estimates contained a value of one
(p \ .05). The dimensionality of the proposed factor model is also supported by examining its values on several other
measures of fit. For example, for each negotiation scenario,
the standardized loadings of the items to their constructs
ranged from 0.40 to 0.78, and all loadings were significant
(p \ .01). Also, the goodness-of-fit index (GFI) values ranged from 0.94 to 0.96, and the RMSEA values ranged
from 0.025 to 0.079. In sum, the discriminate validity and
dimensionality estimates indicate that the judgment and
intention constructs are metrically similar across situations.
Next, the MSEM assessed the invariance of the factor
structure and the internal consistency of the proposed
measures. For this procedure, an unconstrained model, with
the factor structure (item-to-factor loadings) and the cor-
relations among constructs varying across the samples, is
first estimated, then compared to a constrained model
where the factor structure is held invariant across samples
(Bollen 1989). If the fit of the unconstrained model (as
given by v2) is not significantly different from the fit of the constrained model, then the factor structure does not differ
across alternative conditions. For the proposed model of
ethical decision making, the unconstrained model’s v2
value was 323.8 (df = 184), and the constrained model’s
v2 was 367.7 (df = 224). This difference was not signifi- cant (43.9, df = 40). This result suggests that both the
factor structure and the dimensionality of the measures are
invariant across scenarios.
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- c.10551_2012_Article_1520.pdf
- Ethically Questionable Negotiating: The Interactive Effects of Trust, Competitiveness, and Situation Favorability on Ethical Decision Making
- Abstract
- Introduction
- Theoretical Background and Hypotheses
- Moral Judgment and Behavioral Intentions
- Situational Influences on Ethical Decision Making in Negotiation
- Individual Differences and Ethical Decision Making
- Competitiveness
- Interpersonal Trust
- Method
- Sample and Procedures
- Measures
- Moral Judgment
- Negotiation Situations
- Behavioral Intentions
- Interpersonal Trust
- Competitiveness
- Data Analysis
- Results
- Situational Level Analysis
- Multi-group Level Analysis
- Moderation Effects of the Situation
- Discussion
- Conclusion
- Appendix: Metric Equivalence of Measures Across Alternative Scenarios
- References
Bus 4801 Unit 9 Getting Started/Section 8.7 Page 550.pdf
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