Utility, Elasticity, and Demand

Utility, Elasticity, and Demand

Suppose that you are in charge of designing a product campaign for a new shampoo.

Part 1

Prepare a 2-3 page paper in Microsoft Word to address the following:

· Describe the ultimate goal of the product campaign for the new shampoo.

· Discuss your methods for achieving this goal.

· Identify the components of marketing, pricing, and distribution for the campaign.

· Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.

Part 2

Using Microsoft Excel:

· Prepare a graph which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.

· Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.

· Copy and paste or import these graphs into the MS Word document you prepared in Part 1.

APA format

Due Friday 06/17/2016