Strategic Management Assignment

2 Value of Bayern Munich

3 PESTEL Analysis

3.1 Political

3.2 Economical

3.3 Social

3.4 Technological

3.5 Environmental

3.6 Legal

4 Porter's Five Forces Analysis

4.1 Threat of new entrants

4.2 Threat of substitute

4.3 Bargaining power of buyers

4.4 Bargaining power of suppliers

4.5 Rivalry of competitors

5.0 Core Competencies

6.0 Value Chain Analysis

6.1 Marketing and Selling

6.2 Purchasing Goods

6.3 Technology Development

6.4 Human Resource Management

7.0 Conclusion

8.0 Reference