two discussion problems and two case analysis

Discussion1 ( 200 words)

You have just developed a GPS unit that can be worn on a necklace, wristband or belt. The unit is designed to aid in locating missing children, individuals with dementia, or those who are developmentally disabled. Who your target audience(s) are and what approach will you use with them.

Discussion2 ( 200 words)

Duluth Trading Company Ads

COLLAPSE

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The Duluth Trading Company began in 1989 with the creation of a work belt for carpenters and "handy" men (and now women). It has since expanded into clothing and a focus on underwear and work clothes. A new series of attention grabbing ads has been released this year bringing more visibility to the company.

Watch the ads - both those aimed at men and at women - featured on the page linked below (copy and paste into your browser).

Discuss how effective this advertising campaign is to today's audience.

What segment of the market is Duluth targeting?

Do you think this ad campaign will be effective for that segment?

Would this same ad campaign work in another country such as Saudi Arabia, Korea or China? Why or why not? 

 https://www.youtube.com/user/DuluthTrading 

Case 5.1(answer following questions, 300 words)

Case 6.1(answer following questions, 300 words)

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