MT450 DB2

Topic 1: VALS

VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site http://www.strategicbusinessinsights.com/vals/presurvey.shtml

,  take the survey , and find out in which psychographic group you fall.

· Would you have guessed that you would have been in this group?

· How would you rate VALS™ in terms of market segmentation?

· Why it is important for marketers to know VALS™ ?

· How and when should this information be used?

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