1 page marketing assignment due tonight

Social Media Evaluation

For this assignment, please evaluate the use of Social Media by a hospitality company of your choice.  You can do this by either analyzing the facebook page of a company, reading tripadvisor reviews and analyzing the company's feedback or finding an article in a business magazine, journal or newspaper that discusses social media.  You may also include any insights from this week's reading/viewing.  This is a brief assignment, a page or so is all that is really expected. Please write a description of what you read/saw and then describe how you feel about social media...you may want to consider 1.  what are the strengths/weaknesses of social media advertising 2.  how can companies better manage their social media presence 3.  ...whatever issues you want to raise based on what you saw/read