Consumer behavior

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concumer_behavior-1516..docx

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Q1.

Consumer confidence is measured regularly. For example, as this course is being written, consumer confidence is suffering as the effects of a sluggish economy. Relying on the current consumer confidence index and at least one (1) other source, briefly describe your findings and your perception of the economic situation as you are taking this course. Based on your own consumer confidence at this time, evaluate and describe at least three (3) ways your perception is likely to affect your purchase behavior over the coming year. (A 1½-page response is required.)

Q2.

Your text (Solomon, 2013, p. 445) presents distinct money personalities. Answer the following questions based on your assessment of that section of the text. (A 1½-page response is required.)

1. Is money personality related to culture or subcultures? Explain.

2. Might money personalities be related to consumer beliefs, motivation, and attitudes? Explain.

3. Is income or money personality a better predictor of consumer behavior? Explain.

Reference:

Solomon, M. (2013). Consumer behavior: Buying, having, and being (10th ed.). Upper Saddle River, NJ: Prentice-Hall.