business assignment

Madizra is a hospital that offers its services to the people around its locality. With a profit making view, it provides the basic health care services to the people at a cost that the community members can afford easily. Although it provides cheaper services to the community members, we take care that the quality of the services is not compromised. Madizra’s mission is to promote a healthy community through the provision of essential services at all times.

It offers inpatient and outpatient services, basic diagnostic investigations, pharmacy services and maternity and child welfare services. It also provides community outreach services that are done monthly so as to ensure that health care services are availed to all the people in the community.

It was founded in 2001 and has grown from a simple outpatient clinic that offered only a few services to its current status. The number of people served in a day has since increased from a mere average of seven people served in a day to an average of about 200 people being served daily and an inpatient capacity of 100 beds. The increase in the number of patients seeking our servicers has also led to the recruitment of more health care service providers so as to ensure that we offer quality health care services to the people that seek our services.

Madizra has been very instrumental in the improvement of the health status of many people in the surrounding community. This made it be recognized by the Ministry of Health as it received two awards for its contribution to the promotion of healthy lives for the people in the years 2011 and 2013.

Most of the hospitals’ operational funds are obtained from the charges that patients pay after receiving the services that they needed. A small percentage of the funds is also obtained from one of the founders of the hospital who occasionally donates hospital equipment to the facility.

The performance of a business is affected by various factors that will, in turn, determine whether it will succeed or fail. These factors can be divided into both internal and external factors. These factors affect the business socially, economically or they may be political.

Economic factors that affect the performance of are important since if they are not well monitored, the effects can be fatal to the business operations. These include confidence of the consumers, inflation, employment and changes in the interest rates.

Consumer confidence is the overall satisfaction that consumers may get about the state of the economy. (Tapp & Hughes, 2004) In the hospital, the level at which patients that are attended to daily are satisfied with the services provided may, in the end, affect how the hospital runs. An increased confidence amongst the patients may indicate a good service provision hence the patients will be willing to seek health care services from the hospital.

On the other hand, if the patients’ confidence levels are low, they may not be ready to seek the services of the hospital hence there will be a decreased attendance in the hospital. This will, in turn, affect the income levels of the hospital which form the biggest percentage of their operational funds. With the decline in income, the hospital’s operations will be greatly affected.

Inflation is also another economic factor that affects organizational performance. An increased inflation rate will lead to an increase in prices of the goods and services. The increased inflation rates will increase the service charges thus affecting the affordability of the services that are offered. This may prevent patients from coming to the hospital thus affecting the overall income of the hospital. (Lin & lee, 2005)

Social factors that affect organizations are those that affect the attitude and beliefs of the potential customers. They include the values that are held by the community, social change and the interactions that occur between the organization and the community. The values held by the surrounding community may affect how the people seek the services. Values that prevent people from seeking health care services will prevent the hospital from performing its functions. (Tapp & Hughes, 2004)

The interaction between the hospital and the surrounding community will also greatly affect the hospital. Poor interactions will not favor the hospital operations whereas a better interaction will increase the patients’ belief in the hospital thus they will be ready to seek its services at all times.

The third factor that will affect the operations of the hospital will include the socioeconomic factors. These include the sources of income for the community and the level of education of the people in the community. If the people don’t have a stable source of income, they may not be able to seek the health services. A low level of education among the community members will also affect how ready they will be to seek the services that are provided by the hospital. (Lin & Lee, 2005)

The level of confidence among the patients should be increased by the provision of quality services through a continuous quality assurance program. The hospital management and staff should also aim at improving the interaction with the community so as to promote a health seeking behavior from the community. Either, the hospital should be involved in the provision of health education to the community so as to ensure that the community understands its health problems. This will enable them to seek solutions to the problems affecting them.

References

Lin Hsiu-Fen, & Lee Gwo-Guang (2005), Impact of organizational learning and knowledge management factors on business adoption, vol. 43, pp 171-188

Tapp, A. & Hughes, T. (2004), New technology and the changing role of marketing, Marketing Intelligence & Planning, Vol. 22 No. 3, pp. 284-96.