Assignment 3: Staffing Your Intrapreneurship Plan

Running head: INTRAPRENEURSHIP PLAN: APPLE INC. 1

INTRAPRENEURSHIP PLAN: APPLE INC 6

Intrapreneurship Plan: Apple Inc.

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University

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Professor

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Intrapreneurship Plan

Innovative ideas proposed for business action.

My proposed business action is for the Apple Company to establish a collection system that encourages for the recycling of the products. This entails the practice where the consumers will have the opportunity to trade back their broken or obsolete products to the company at low prices or use them for exchange with the newly produced products in order to reduce the cost of manufacturing. Upon exchange, apple will then do repairs or upgrade those products at a lower cost than the original prices thereby making it possible for the company to easily penetrate in the low income markets.

One of the ways in which my proposed business action is an innovative idea is that it is adaptive. The products that will be produced by the Apple Company in the future using the old products traded back will be in a position to morph and adapt with their intended purpose of using them. The products will become more useful as a result of changing their characteristics in a way that is most beneficial to the consumers in the present (Duhaime, Stimpert, & Chesley, 2012). It will be possible to repair and upgrade the old products from the apple company traded back by the consumers to make them new so that they can be in a position to meet the needs of the users. This will thus make it possible for the company to reach the markets in the low developed countries where there is a large number of low income earners.

The other way in which my proposed business action is an innovative idea is through its specificity. The innovative products are those products that are in a position to look at the closed world of a problem that is being experienced by a company and thus takes the unique aspects of it in order to use it as the basis of laying down the solution. The recycling once adopted by the apple company will assist in increasing the market share of the company and increase the market scope which will act as the solution to the intense competition that the company receives from the other competitors. This is because after repairing and upgrading the old, broken and absolute products returned by consumers, the company will be in a position to sell their products at lower prices that the original prices. This will thus make it possible for the company to sell its goods to the low income markets since the prices will be favorable and affordable to the consumers in that market. In return, the market scope of the business will become wider and hence the market share, thus making it possible for the business to compete favorably with its competitors.

Return of Investment (ROI).

One of the advantages that the Apple Company will accrue as a result of recycling in terms of the returns on investment is that the business will be in a position to maximize its savings. This is because; less raw materials will be purchase in order to produce the goods since they can utilize the good parts of the old phones traded back in the company this will thus attribute to an increase in returns over the investments made by the company. The other advantage is that firm will have is that the business will be in a position to enjoy the economies of scale, thereby increasing the returns on investment. Due to recycling, the company will be in a position to sell its products from recycling at a lower price than the original products. This will thus widen the market scope of the Apple company products since they will be more affordable to a larger number of people. As a result, the company will be in a position to sell its products to a large number of people who are low-income earners which contribute to the largest number of people in the world and therefore benefits from the economies of selling in large scale.

The other reason why I think the Apple company will benefit from recycling in terms of returns on investment is that the company will be in a position to avoid most of the legal suits that it faces as a result of the violation of the rights of the employees by the suppliers. Since the products will only require being upgrading and repairing, the employees will be less exposed to the harmful and the poisonous products that they are exposed with during the manufacturing phase thereby reducing the risks of lawsuits. There will also be no need for the employees to work for long hours since the amount of task will be less as compared to the manufacturing of new products (Sanders, & Wood, 2015).

Vision of the value to the company.

The vision of this company will serve as a framework for guiding the company in every aspect in order to achieve a sustainable growth, a large market share and ensure quality and affordable products. To the employees the company aims at creating a conducive and friendly working environment. For the portfolio, the company aims at bringing a portfolio of quality products at an affordable price which satisfies the needs and desires f the people all over the world. For the profit, the company aims at maximizing the return on investments through the recycling and being mindful of all its associated responsibilities. The company also aims at ensuring conservation I order to protect the health of its consumers.

Assess the resources needed.

Some of the resources required in order to put this innovate idea of recycling into practice are the financial resources, human resources, machinery and the logistics. For the financial resources, capital will be required in order to assist in the marketing of the idea so that the consumers can know that the company is ready for the trade back. The company will also need some money to be used in the purchasing of the old, broken and the absolute phones back to the company and also to compensate the technicians who will assist in the repairing of the products traded back. The human resource officers will be employed in order to facilitate and coordinate the operations in the collection of old products from consumers, they repair and also market them once they are ready for use again. Machines will be used to aid in the keeping of the records and in the repair and upgrading of the old products. In addition to this, logistics will be very essential in allowing for the distribution of the products.

Potential interdepartmental relationships needed for this proposal.

One of the interdepartmental relationships that will be needed in order to complete this proposal is the procurement and the technology department. These two departments must work hand in hand so that once the old products are purchased from the consumers; the technological department can be in a position to oversee the repair and the upgrading of the broken and the absolute products so that they can meet the current needs of the consumers.

Propose a potential timeline for completion.

The potential time for the completion of this proposal is a period of six months. This period will be enough to allow for the communication of the relevant information so that the consumers can trade their broken and absolute products, the harnessing of the resources to execute the plan and to obtain the necessary technicians to assist in the repair and the upgrading of the products.

References

Duhaime, I., Stimpert, L. & Chesley, J. (2012). Strategic Thinking: Today’s Business Imperative. London: Routledge.

Sanders, N. & Wood, J. (2015). Foundations of sustainable business : theory, function, and strategy. Hoboken, NJ: John Wiley & Sons, Inc.