paraphrase and elaborate

Generic Strategy

Differentiation

Newell’s goal is to increase its sales and profitability by offering a comprehensive range of products and reliable service to the mass retail channel. Newell has chosen to develop its product line through key acquisitions, rather than internal organic growth. The strategy succeeds based on their two-pronged approach of following an established acquisition process (Newellization) and ensuring corporate continuity across the division to support its performance in the market. This strategy helps Newell successfully diversify their portfolio of products for mass retailers

Rubbermaid Yes

VRIO-Brand awareness (good before acquisition)  for Rubbermaid.

V-Product innovation capability - Rubbermaid

VRIO - Distribution efficiency - Newell.

V-Customer service.

VRIO-Newellization.

Value Chain