Marketing Homework

Your task is to come up with an Integrated Marketing Communications (IMC) strategy for Iona College (specifically at the undergraduate, college level). Choose 2 elements of the promotions mix that you think would be successful, describe how you would execute them  in detail, and explain why you think each one would work. 

*Your work should be 3 pages, double-spaced. Focus on one promotional element fully before moving onto the next one.

Iona College Website :

www.iona.edu