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Fig u r e 1 . 5 D e sc r i b i n g a ń rm '

s s t ra t e g y : C o m p e t i n g i n t h e p re se n t , p re p a r i n g fo r t h e f u t u re .

PRESENT FUTURE COMP I NG FOR THE PREPARING FOR THE

M A, a M a n c e s - Gro w th m o d e s o rg a n i c g ro w t h , R&D

co m p e t i t i v e a d v a n t a g e ? P r io r i t i e s fo r c a p i t a l e x p e n d i t u re ,

- Wha t i s t h e b asi s o f o u r G u i d e l i n e s fo r d e v e lo p m e n t

- Pe r fo rm a n c e g o a l s Ho w ar e wg co m p e t i ng ? H o w wi l l wg ge t th e r e?

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- Ge o g ra p h i c a l sc o p e W ha t d o w e w o n t to a c h ie ve ?

- Pro d u c t m a rk e t sc o p e V i s i o n st a t e m e n t

Wh e r e or e we co m p e t i ng ? W h a t do we wo n t to be c o m e ?

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(F igu r e 1. 51. p u r p o s e u f t h e ĥ r m ( rn i s s i o n ), w ha t i t s e e k s t o b e c o m e (p i s i n ) a n d s p e c i ĥ c p e r fo r m a n c e t a r g e t s t h e f u t u r e a n d d e t e r m i n i n g h u w t h e y w i l l h e a c h i e v e d . Fu t u r e o b je c t i v e s r e l a t e t o t h e o v e r a l l c o m p e r i n g ŕ t ] r t o m o r r o w . T h i£ d y n a m i Ľ c o n c Ľ p t n f s t r a t e g y i n v o l v e s e s t a h l i s h i n g o b je c t i v e s f o r

Ht l wcve )i r r a r c g y i s n o t s i m p l y a b o u r c o m p c c i n g f o r t o d a y i t i s a l s o c o n c e r n e d w i t h

w h i c h i t n p c r l r c s i n d t h c v Ľ r r i c a l r a n g e ()f t h e a c t i v i t i e s i t u n d e r t a k e s .

l u Ľ a r c d , r hĽ p n ) J u c r x i r s u p p l ie s , r hc c u s t o m e r w o u p s i r t a r g c r x , t hc c o u n t r i e s a n d l o c a l i t i e s i n q u e s t i o n h J h m u l r i p l c d i m c n s i n n s . I r r e l a t e s t o t h e i n LI u s r r y n r i n d u s t r i e s i n w h i c h r h c f i r m i s p r o v i d e r h c b n x i x l i p u n w h i c h w e c a n d c s Ľ r i h e t h e s t r a t e g y r h a r a f i r m i \ p u r s u i n g . T h e w h e r e 1

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a n d ' l l n w i \ i 【 Ľ o m p c r i n R ? '

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u l .

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. A t r h c qn m c r i m e , r hc s c t w n TH l r r r c m c n t 14w a c n n l · . ¡ n !

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o n p e n o n a l n t . Rđ c t i o n w i t h l a n \ u u n q , l [l i l a ï m e d i a a n r l h e r h v l l \ o n r h e a t r l c a l l l y a r e

c tm c e m r d w i t h w h e re t h e c o m p e tĦ I n , n . Tr a s t h e r f r p t l u e n t ( b r n g e \ m i r n a «ł p . Hp r " Phi \l \

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