For Zeek only - Marketing Assignment

02._essay_format.docx

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Introduction to Marketing –Assessment 1

Tutorial Work - Current Marketing Issue Report

Format Guide

Font	Times New Roman
Point size	12 point
Line spacing	single or 1.5
Margins	2.5 centimeters (not inches), top, bottom, left and right margins
Paragraph	Block set up
Page numbers	Bottom footer, right corner on the page
Student name and Student Number	Top header, right corner of First page
Word count	Top header, left corner of First page

· Do NOT use colour printing, footnotes or endnotes, plastic bound covers when submitting your assignments.

Referencing

You should follow Harvard Anglia Style

· Example (end of report) - An Newspaper Article from website

Hefferman, M 2014, 'Meals by Woolies wheels for elderly considered by multinational', The Sydney Morning Herald 15 November. Available from: <http://www.smh.com.au>. [30 November 2014].

· Example (In-text reference)

(Hefferman 2014)

Structure Guide

· Title of Report (It should be related to a marketing concept and article, itself. Do not use the original title of article)

Paragraph

Contents

First

Purpose of report

Second

Summary of an article related to your topic.

Third

Identification of a related Marketing concept /application of the concept in the article.

Fourth

Your opinion. What you lean from the article related to the marketing concept

Reference

Follow Harvard Anglia Style