Write a 2–3 page paper showing your research on alternative dispute resolution and e-commerce. Include links, references, and sources you have used and follow the proper guidelines for citing legal texts. Also provide a statement regarding which specific

GOOGLE

Introduction

As the Director of International Compliance for Google, I am responsible for managing the compliance aspects of international trade on behalf of the company. I take charge of leading team professionals in fulfilling the company and government requirements for all the trade projects they take part in. Additionally, I am responsible for creating effective import and export initiatives meant for boosting productivity and reducing any trade-related issues. My main activities are generally verifying the trade documents, authorising business revisions, managing all developments, reviewing marketing and execution documentations, submission of transaction agreements and all other necessary regulatory appeals. In this paper, I will delve into the company’s needs, transactions, strategies for market entry and other relevant information.

Areas of International Business Law and Practices and Information Needs

According to Steve (2011), Google’s efforts to practise business in China started on May 7, 2005 that led to the signing of contract on July 18 the same year. However, there have been issues years down the line especially amounting “Don’t be evil” philosophy that caused cutting of ties in 2010. Business has actually become easier soon after we learnt that we can only achieve if only we pay tribute to the authority of the state. Our practices in China are entirely based on the internet market. As a matter of fact, the Chinese government has gone to the extremities of renewing the business license which simply indicate a control over the country’s internet market.

Meanwhile in Europe, Google has set foot in Italy and not simply that but has engaged in business. This is well illustrated when we made a partnership with the Italian Ministry of Culture which was signed to help n boosting business. Our practices here entail managing the public domain works and other libraries. In the recent, we have been faced with an information need of changing the way data is treated in the effort of reforming the privacy practices. Google also has the information need of technological innovation geared towards bringing the country to the climax of global competitiveness.

Google practices to quite a huge extent in the country of Brazil. Just to mention but a few are the Google internships organised nationally and one famous Google’s Project Loon whose aim was to allow internet access to those areas that were non-connected. Balloons were sent out carrying internet signals via the satellites. Their information needs here mainly encompass information security as a result of several reported unprotected data. Also, it is a requirement to work against the almost possible digital stifle in the country amounting from strict and laid back Brazilian laws.

International Business Transactions Critical to Profitability and Survival

Google has been known as the most successful internet company in the world and this must definitely rely on two aspects; profitability and survival. As has earlier been mentioned, the company has indeed progressed in its transactions internationally. My first example relates to increasing connection internationally. They do so by increasing their seamstresses and balloon engineers across the globe. This has seen the company beam down wireless internet signals to various remote and rural communities that have poor access to broadband connections. Also, let us note that Google Inc. has more than half the company’s revenue coming from outside the United States, (Google Investor Relations, 2009).

Other international business transactions on the part of Google include dealing in cell phones and the operating systems that they use. This stems from the essence of this components since they use them in the process of web advertising. Not only that, they also have to engage themselves in transactions relating to computer parts. They invest massively in computer-server farms around the world to also help in the web advertising. However, let us not forget that most of their profitability and survival can be attributed in the services they offer globally of web advertising, data protection, information recovery and privacy among other related provisions.

Effect of Ethics and Culture with International Business Partners

Ethics and culture is one among the several most considered factors when conducting business across the glove. Google has had its part in this especially while transacting in the country of China. Google’s company founders, Larry Page and Sergey Brin unfortunately reported to us that access for Chinese users to the Google service outside the country was slow and unreliable mostly due to restriction of content by most complex filtering in all Chinese ISP. The ethical issues raised here include the Chinese authorities who are known to be notorious in setting hard-line censorship rules in regards to the use of the internet. Worse still is the informal motto of “Don’t be evil” alongside their strict code of conduct that strives towards standards of ethical business. Such an ethical issue in its transactions with China has considerably reduced business transactions and not only that it can cause the standstill of business such as that time they just used the office in China to just conduct market research.

More ethical issues have arisen such as in Italy where Google executives had been convicted of violating consumer-privacy law. They had for instance been accused of breaking Italian law by allowing a video clip of four boys bullying another child to be posted online. This is seemingly controversial but then it is in accordance to the rules of the land or interpreted as the culture of the place. In such a case, the Google executives were absolved of defamation charges but convicted for privacy violation. What we see here is culture causing an alarm in the way Google is conducting business in the country of Italy which meant spoiling the company’s reputation. This consecutively affects business to the extent of reducing customers and also profits.

Strategies for Entering Markets

It is well known that Google started with a set of few intelligent rules and has developed into the world’s largest search engine. This has been through the exploitation of certain strategies for market entry. I will therefore evaluate some of these strategies as have been utilised in expanding business within Google. Google analyses its market at foremost to fully identify the needs to address before the major transaction or the launch is brought aboard. This helps in knowing the kind of expertise to hire in relation to the balloon engineers and the computer engineers among others.

In order to curb any constraints, Google also looks into the culture and ethics of their markets or those countries. A perfect example is in China where in understanding their culture, they opted to pay tribute to the authorities so that business went on well. Part of market entry strategy also includes establishing connections with heads in the country of interest.

Last but not least is a comprehensive research and analysis of the economic environment. At this point you have already analysed the needs of the target market in terms of the services they need, their culture and ethics. This strategy is indispensable in achieving a successful launch into the target market, (Viktor, 2010). This definitely assists in establishing if the environment is really feasible to start operations at. This is really useful in gauging whether the market will amount to profits and if is worthy to invest in. It then requires that all the factors be arrayed to see what outweighs what. For example in the China case, the economic environment advantages outweighed the cultural limitation and thus business persisted.

References