Marketing - Case Study PPT

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Starbucks Branded Solutions

Coffee Solutions for EFFAT UNIVERSITY by

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Table Of Contents

Topic Page

About Alshaya 3

About Starbucks 7

Starbucks Branded Solutions 8

Starbucks Coffee Machine Solutions 10

Starbucks Coffee Solutions 15

Starbucks Ancillary Solutions 18

Where Starbucks Can Support Your Business 20

Marketing Support 24

Contact Details 27

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About Alshaya

As one of the most dynamic and successful retailers in the region, Alshaya Retail franchises some of the world’s

best known brands, making them flourish in new markets, from the Middle East and North Africa to Russia,

Turkey and Europe. Alshaya operates across a uniquely wide range of sectors, offering consumers the latest and

best recognised names in Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Office

Supplies and Leisure & Entertainment. With brands such as Mothercare, H&M, Debenhams, American Eagle

Outfitters, Harvey Nichols Kuwait, Boots, Starbucks, The Cheesecake Factory, Vision Express, M.A.C, Victoria’s

Secret, Pottery Barn, Office Depot and KidZania, our multi-brand, multi-market franchise portfolio brings leading

retail concepts to local malls and high streets and ensures the delivery of a truly international shopping

experience.

With unparalleled regional expertise and marketing knowledge, Alshaya’s dynamic performance has been driven

by continuous investment in talent, infrastructure, operational excellence, and by our ambition to be a world-

leading retailer. Through a spirit of trust, co-operation and best practice, we continue to build long-lasting,

professional and mutually profitable business partnerships. The breadth of our portfolio, our understanding of

business and consumer needs, and our ability to deliver integrated development plans at pace, makes us the

business partner of choice.

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Alshaya Brands Family

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Alshaya Brands Family

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Alshaya Brands Family

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About Starbucks

At Starbucks we are focused on delivering the best experience to every customer at each of our locations

around the world. We are fortunate to have the opportunity to work with so many communities, and we

are committed to providing the Starbucks Experience while respecting the local customs and tastes of each

country we operate in.

The Starbucks mission statement is more than words on a piece of paper – it’s the philosophy that guides

how we do business every day. Our mission is to inspire and nurture the human spirit – one person, one

cup, and one neighborhood at a time. We are committed to doing business in ways that are good to the

earth and to each other. From the way we buy our coffee, to minimizing our environmental footprint, to

being involved in local communities.

Today, with more than 16,000 retail locations in North America, Latin America, Europe, the Middle East

and North Africa and the Pacific Rim, Starbucks is the premier roaster and retailer of the finest coffee.

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Starbucks Branded Solutions

Founded in 2011, with the aim of provide a real time experience of Starbucks at your desired location, our

mission to be the number one branded real coffee supplier to the Foodservice Industry, through the

delivery of complete branded coffee category solutions to:

• Business & Industry :Surprise and delight onsite.

• College & University : Our brand, your campus.

• Government & Military :Offer your customers a taste from home.

• Lodging :Make their stay unforgettable.

• Healthcare: Make every cup a satisfying cup.

• Travel & Recreation :Impress them, here or away.

• Fine Dining & Catering: Serve the brand, they'll notice.

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Starbucks Branded Solutions

Our goal is to extends the Starbucks experience beyond our stores.

We’re helping our partners to further differentiate and serve consumers better than ever, by

provide a full set solution including :

• A full range of Starbucks certified and approved coffee machines line.

• Starbucks coffee.

• Starbucks ancillary items.

We aim to continue provide our customer with Starbucks experience in all location , its Surprise and delight onsite.

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Starbucks Coffee Machine Solutions

Starbucks Catering Solutions

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Startup Solutions

Coffee Prime Technical Information

Type Fully Automated

Output per day / hour 60-80 Cup

Programmable beverage selection up to 40 beverage

Width / depth / height 344/538/560 mm

Weight about 25 kg

Caffè Latte

Caffè Americano

Cappuccino Espresso

Chociatto

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Mid Range Solutions

Black&White ONE Technical Information

Type Fully Automated

Output per day / hour 120 Cup

Programmable beverage selection Open

Width / depth / height 420x520x510 mm

Weight about 29 kg

Caffè Latte

Caffè Americano

Cappuccino Espresso

Custom Drinks

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Chain Solutions

Black&White 3 Technical Information

Type Fully Automated

Output per day / hour 120-240 Cup

Programmable beverage selection Open

Width / depth / height 600x600x700 mm

Weight about 77 kg

Caffè Latte

Caffè Americano

Cappuccino Espresso

Custom Drinks

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Starbucks Coffee Solutions

Starbucks Catering Solutions

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Espresso Solutions

Espresso Roast Decaf Espresso

Packing Pack of 1 KG Packing Pack of 1 KG

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Grounded Coffee Solutions

House Blend Verona

Packing Pack of 1 KG Packing Pack of 1 KG

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Starbucks Ancillary

Starbucks Catering Solutions

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Ancillary Solutions

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Where Starbucks

Can Support Your Business . . .

Starbucks Catering Solutions

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Cafeteria/ Restaurant

Black&White ONE

Black&White 3

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Mobile Solutions

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Espresso Bar Solutions

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Lounge Solutions

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Coffee Corner

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Starbucks Support Your Marketing

Starbucks Catering Solutions

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Co Branding Shop Front

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Co Branding Interior

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Branded Marketing Tools

A4 Promotions

A2 Promotions

Front Sign

Table Talkers

Promotional Banner Menu Boards

Sign

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Seasonal Promotion Support

Autumn Summer Winter Core

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Ali Daher Starbucks National Account Manager Retail Division Alshaya International Trading Company Co. Phone: (+966) 122203900 Mob: (+966) 504735856 Email: [email protected] www.alshaya.com - mena.starbucks.com