Marketing - Case Study PPT

1. What type of machine will Effat University get? It is called Black&White 3 CTMS 2 , Swiss Made ( Fully Automated Machine , with Hot & Iced

Drinks ) {Menu Draft.jpg} is attached.

2. What is the daily maximum capacity of the machine? B&W 3 CTMS2

Capacities (products/h)

240 espresso / 200 coffee / 43l hot water / 130 cappuccino / endless steam supply

Connection

2 x 230/400V / 50–60 Hz / 6900/100 W / 30/13/1A

Dimensions

770 x 600 x 700 mm (W/D/H)

Weight

100 kg

3. What is the exact TOTAL cost of the machine and the cart? (individual cost of each) Machine Price with 3 Years Preventative Maintenance 134,419 SAR + Cart Price 5,550

SAR = 219,969 SAR

4. What is included in the machine price? Only the machine or some supplies also? 3 Years Preventative Maintenance + Initial order with supplies for first time only, all equipment

& ancillary tools needed to run the project.

All Details of the supplies are mentioned in the commercial proposal as attached { Effat

University-SBSS-2016-011232099-V1.pdf}

5. What is the cost of the refilling supplies and does it come in a package or separate cost for each?

Average refill depends on your current site situation, and mainly Coffee ,Syrups, disposable are

the core items to be refill on weekly or monthly basis.

Please refer to the attached Proposal to know the prices of each SKU with their packaging.

6. How many supplies make how many cups approx.? or how many cups does one order of supply make?

We would normally recommend 100 shots of espresso to a 1 kg (10 g / per shot as per starbucks

standards) e.g you have 300 Customers ordered coffee , so you will consume 3Kg of beans .

7. When will we be able to order one more machine? Once you transfer the payment then we will replace order for the machine which requires 1

month and for Cart 3 Months as Max. to deliver

You will reply us with written confirmation, then we will request from you a CR copy to initiate

the agreement.

8. Will the second machine be able to fit on the same cart? Unfortunately, no we have to keep space for setup and serving area

9. Do we need to pay any franchising fee? No , only the full payment of the project .

10. The maintenance and training contract is 3 years with the machine? Yes , and we will be part always of auditing and sharing with you our experience to teach your

staff ,and make sure the project is successful operated.