| | Question | Answer | Challenges |
| 1 | What is one way in which Luxottica is currently using the Internet or social Media | >The company has been using online strategies to do its business. Interne users who visit the website Luxottica have increased 10 times when compared two years ago. Luxottica is utilizing the company as an online portals for selling and showcasing the products that it manufactures (Lewis, Rebecca, 2009)
>Luxottica is also using e-commercing online so that it can sell its products as well as look for more online users | >The primary challenge which poses for Luxottica is that some users have difficulty accessing the internet. There are a few regions which restrict internet and social media access. This can have a negative effect to Luxottica on its strategy of using the social media and the internet. |
| 2 | What is one way in which other company in the same industry as Luxottica which is already using the internet or interne | >Ther are other companies which are also in the same indutry which are utilizing the the internet and social mediato sale their products. Competitiors of the company also showcase their product and sell them to the customers
>Moreover, competition is using the social media as a symbol of defining the trends on online selling. | The challenge is that there is no availability of competition data and analysis for the company. |
| 3 | How might the internet or social media use present ethical problem for Luxottica | >the ethical issue which relates to Luxotica is the cheating customers by defining wrong products and afterword charge a lot of money for products which cost less.
The main ethical problem of using the social media and the internet is the hacking of accounts and cheating of the users account. The accounts are hacked so that the payment modules.
Moreover, sometimes the consumer reject products which are shipped to them because they are different when compared to the products being ddisplayed in their portal. | The challenge is that local optical shops and eye doctors are also selling the same products but at reasonable prices |
| 4 | What technology exists that Luxottica should know about as its management considers internet issues | The technology of glasses and eye care have changed quite a lot over the years. For example, is the advent of the Google Glass. Google Glass works by making people consider what life would be when they can access all of their important information. Moreover, Google Glass made the daily activities easier and gives the society information so that all their questions are answered.
Therefore, utilizing technology so that to gain competitive advantage is the main issue. This include taking technology advantage to measure success and then using the same measure so that they can take care of the issue. (Ribble, Mike, 2011). | The challenge is that technology can be used in a company but the employes can be challenged in using it (Shea, V, Netiquette, 1997) |
| 5 | What is one way that demograaphics, global presence, or diversity might impact Luxittica choice about Internet and social media use | The Internet and social media is restricted in some countries and also in some demographics. For example, the western fashion has been forbidden in the Gulf countries (Ohler, Jason 2010). Therefore, global and demographic play an important role in making sales of the products.
Moreover, the company should also identify the right target of their product but should also consider the culture of the country or the demographic location. | The problem is that demographics is the knowledge which can relate to the culture of the country and therefore and also the availability of the internet and social media for the same (Shea, V, Netiquette, 1997) |
| References | | | | credibility |
| "Zen and the Art of the Internet – Usenet News". Retrieved 2007-08-18. | | | | 3 |
| Lewis, Rebecca (August 30, 2009). "Emails spark woman's sacking". The New Zealand Herald. Retrieved October 30, 2011. | | | | 1 |
| Ohler, Jason (2010). Digital Community, Digital Citizen. Corwin Press. ISBN 1412971446. | | | | 4 |
| Ribble, Mike (2011). Digital Citizenship in Schools. International Society for Technology in Education. ISBN 1564843017 | | | | 2 |
| Shea. V, Netiquette. (1997) http://www.albion.com/netiquette/book/index.html | | | | 4 |
| | | | average credibility score | 2.8 |
| | Credibility |
| f | >The citation which I found ranged from high credible to low credible. The average score of the five sources was 2.8. This means that finding difficult for it was not at one place. I had to go through a lot of articles until I arrived to the next best alternative. |
| g | Mostly, I used the library to find the sources of the answers to the question. Out of all the five, Only one was internet based |
| 12 | I will handle the problem of handling the issue of finding credible sources by using peer-reviewed articles. The peer-reviewed articles are credible sources for they have been revised by different schorlars |
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