1h limited! global marketing Midterm

Question 1.

All of the following are elements in the uncontrollable environment faced by the international marketer EXCEPT:

competition

politics

the level of technology

promotion

QUESTION 2

The international marketer's ability to assess foreign cultures in an objective, unbiased manner is often inhibited by unconscious reliance upon his or her:

ethnocentric education

self-reference criterion

repetitive action syndrome

cross-cultural criterion

QUESTION 3

RsQ_003The U.S. Senate passed legislation with regard to countries which systematically undervalue their currency, making their exports to the US less expensive. Thus, the U.S. would place a tariff on imports from such countries to offset this impact. This would best be referred to as a:

tariff surcharge

countervailing duty

quota

voluntary import restraint

QUESTION 4

RsQ_004Of the answers provided below, which of the following is the MOST fully integrated form of regional economic integration (preferential trade agreement or multinational market group)?

a regional cooperation agreement

a common market

a customs union

a free trade area

1 points  

QUESTION 5

RsQ_005According to lecture, a nation's art, folklore, music, drama and dance which impact the standards of beauty in a society are part of which of the following elements of its culture?

manners and customs

linguistics

social institutions

aesthetics

1 points  

QUESTION 6

RsQ_006The Aspic Company has begun to provide executive training programs in the interpretation of expressions and body language. The firm is hoping to improve its performance in:

low context cultures

high context cultures

average context cultures

formalized cultures

1 points  

QUESTION 7

RsQ_007According to lecture, small payments that are merely intended to facilitate or expedite the normal, lawful performance of a duty regularly performed by a foreign official is BEST described as:

extortion

an agent's fee

lubrication/grease payments

subornation

1 points  

QUESTION 8

RsQ_008Back translation:

constitutes the process of translating a foreign language version to the original language by a different person than the one who made the first translation.

constitutes the process of translating the American version into another language scientifically

Refers to translation of business messages by unauthorized personnel

Refers to translation of business documents by authorized personnel

1 points  

QUESTION 9

RsQ_009Political risk assessment is crucial to firms operating abroad because political changes could:

threaten the investment and legal environment within the country

place the foreign investor in a position for confiscation, expropriation, or costly renegotiations

adversely affect consumer trends and distribution channels

all of the above

1 points  

QUESTION 10

RsQ_010A company with a/n _____________ views the entire world as a potential market and strives to develop integrated world market strategies.

ethnocentric

polycentric

regiocentric

geocentric

1 points  

QUESTION 11

RsQ_011Which of the following differentiates domestic marketing from international marketing?

There are different marketing strategies available.

Interactions among external environments are possible.

Domestic marketing is more complicated.

Environmental scanning is much more difficult in the domestic market.

1 points  

QUESTION 12

RsQ_012Russia is a country with a high power distance score. According to Hofstede this means that in Russia:

people tend to believe it is natural that people are unequal in status.

people tend to believe it is not natural that people are unequal in status.

people tend not to seek power

none of the above

1 points  

QUESTION 13

RsQ_013England, the US, and Canada operate under:

common law

socialist law

civil law

Islamic law

1 points  

QUESTION 14

RsQ_014The Primero Corporation routinely applies interest to the credit plans it offers its customers. The firm is MOST likely to have its practices questioned in countries that operate under:

civil law

code law

Islamic law

socialist law

1 points  

QUESTION 15

RsQ_015A global corporation is affected by the:

laws of multiple nation states

laws of the host countries

laws of its home country

all of the above

1 points  

QUESTION 16

RsQ_016Which of the following statements is not true when describing the role and the effect of international marketing on companies?

International markets can become a source of growth.

International markets can become a source of profit.

International markets can produce a quality of life that would not have existed.

International markets can simplify the process and eliminate complex business decisions.

1 points  

QUESTION 17

RsQ_017Research has shown that firms of all sizes and in all industries that engaged in international marketing:

down-sized their operations after five years of operation.

outperformed their strictly domestic counterparts.

had smaller workforces.

created institutional transactions commensurate with national population statistics.

1 points  

QUESTION 18

RsQ_018Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that:

parents of children in domestic families watch too much television.

the influence of music on the masses dictates morals for a new generation.

incomplete research affects the learning curve.

international customers are just like the ones the firm deals with at home.

1 points  

QUESTION 19

RsQ_019Which of the following is the term used to describe the belief that one's own culture is superior to others?

Unilateral fundamentalism

Ethnocentrism

Passive transcendence

Projected culturalism

1 points  

QUESTION 20

RsQ_020Which of the following statements best describes the United States law regarding bribes and corruption?

Companies are protected from prosecution if bribes are part of another country's culture.

Bribes are only legal by U.S. companies in Mexico, because NAFTA embraces Mexican culture and the long-standing "mordida" practices by Mexican officials.

It is a crime for any U.S. firm to bribe a foreign official for business purposes.

A company can pay a bribe, but cannot receive a gift in exchange.

1 points  

QUESTION 21

RsQ_021Which of the following is not true? Political risks

exist only in unstable political and social environments

often restrict a company's freedom of decision-making

may restrict a company's ability to achieve 100% ownership

exist everywhere

1 points  

QUESTION 22

RsQ_022Regulations designed to give local firms an advantage over foreign firms may be referred to as

non-discriminatory risks

non-discriminatory sanctions

wealth deprivation

discriminatory interference

1 points  

QUESTION 23

RsQ_023Which management approach to performing political risk analysis involves inspection of a host country by visiting executives or teams of executives?

Quantitative analysis

Delphi

Go/No Go

Grand Tours

1 points  

QUESTION 24

RsQ_024Which of the following are recommended potential methods for hedging political risk?

avoidance

sharing ownership

being civic minded

all of the above

1 points  

QUESTION 25

RsQ_025The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called:

Sociology

Psychology

Culture

Reference groups

1 points  

QUESTION 26

RsQ_026Which of the following is NOT a driver of greater globalization?

Management myopia

Leverage

Multilateral trade agreements

Converging market needs and wants

1 points  

QUESTION 27

RsQ_027_____________ refers to the extent to which marketing mix activities are performed in one or a few country locations.

Marketing mix development

Concentration of Marketing activities

Coordination of marketing activities

Integration of competitive moves

1 points  

QUESTION 28

RsQ_028In Nissan's early days of exporting to the US, the company shipped cars for the mild Japanese winters. Executives assumed that when the weather turned cold, Americans would put a blanket over their cars just like Japanese would. This is an example of which type of management orientation?

Ethnocentric

Polycentric

Regiocentric

Geocentric

1 points  

QUESTION 29

RsQ_029One of the goals of globalization is to reduce costs by:

charging a lot more for product sold.

using a skimming technique of increasing prices for brand name merchandise

collecting unnecessary surplus and dumping it in receptive markets.

reducing costs by pooling production or exploiting factor costs or capabilities

1 points  

QUESTION 30

RsQ_030According to Hofstede, if I strongly agree with that identity is embedded in the individual, rather than in the social system ("I" instead of "we"-based society) I would be considered to be

high in Individualism

low in Individualism

high in Uncertainty Avoidance

low in Uncertainty Avoidance

1 points  

QUESTION 31

RsQ_031The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as:

Value = Price/Benefits

Value = Benefits/Price

Value = Benefits x Price

Value = Benefits - Price

1 points  

QUESTION 32

RsQ_032A _______ is an enduring feeling that a specific mode of conduct is personally or socially preferable to another mode of conduct.

attitude

belief

value

sense

1 points  

QUESTION 33

RsQ_033When customs agents reclassify an import entering the country from a "cab and chassis" to a "finished vehicle" which carries a higher duty, this is an example of a:

revenue tariff

non-tariff barrier

quota

voluntary export restraint

1 points  

QUESTION 34

RsQ_034The ________ dimension of corporate social responsibility (CSR) consists of the expectations held by the firm's external stakeholders.

ideological

societal

operational

environmental

1 points  

QUESTION 35

RsQ_035European consumers have faced a number of food-related incidents over the years, including an outbreak of hoof-and-mouth disease and concerns over mad cow disease. As a result, many are skeptical about GMOs (genetically-modified organisms) and the benefits of eating food products that incorporate genetically-engineered ingredients. As one French citizen noted, "We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework, one might reasonably interpret this remark to indicate that France ranks relatively high in:

power distance

short-term orientation

masculinity

uncertainty avoidance

1 points  

QUESTION 36

RsQ_036In developing countries, globalization's opponents accuse companies of:

undermining local cultures.

promoting unhealthy diets and unsafe food technologies.

pursuing unsustainable consumption.

all of the above

1 points  

QUESTION 37

RsQ_037Starbucks built on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of:

Market Penetration

Market Development

Market Diversification

Product Development

1 points  

QUESTION 38

RsQ_038Foster's Brewing Group's U.S. advertising proudly trumpets the brand's national origin; print ads feature the tag line "Fosters. Australian for beer" while TV and radio spots were keyed to the theme "How to speak Australian." This is an example of:

Global Consumer Culture Positioning

Foreign Consumer Culture Positioning

Local Consumer Culture Positioning

Alien Species Culture Positioning

1 points  

QUESTION 39

RsQ_039When estimating potential market size (demand) for a product in a new country, one method for beginning the process is to start with a very rough base number as an estimate and systematically fine-tune that estimate by applying a string of percentages to come up with a more meaningful estimate for total market potential. This method is called a

Trade audit

Cross-sectional regression analysis

Analogy method

Chain ratio method

1 points  

QUESTION 40

RsQ_040Which of the following criteria should marketers use when assessing opportunity in global target markets?

Current size of the segment

Anticipated growth potential

Compatibility with company's overall objectives.

All of the above

1 points  

QUESTION 41

RsQ_041If I design a questionnaire that asks about a consumer's consumption of "soft drinks" and in one country the respondent is thinking about their consumption of carbonated beverages and in another country the respondent is thinking of any non-alcoholic beverage, this would be an example of a ____________ inequivalence.

Conceptual

Temporal

Scalar

Definitional

1 points  

QUESTION 42

RsQ_042According to lecture, what is the most critical step in the international marketing research process?

defining the problem

choosing a unit of analysis

designing the research

analyzing the data

1 points  

QUESTION 43

RsQ_043A firm that uses a third party located in the domestic home country, such as an export management company or a domestic distributor, to export its products would be considered a/n:

indirect exporter

direct exporter

piggybacking exporter

cooperative exporter

1 points  

QUESTION 44

RsQ_044Which of the following is NOT an advantage of licensing?

may help create a competitor

relatively low capital risk

relatively low political risk

can help circumvent trade barriers

1 points  

QUESTION 45

RsQ_045In which of the following approaches to international marketing does a firm grant a foreign-based company the right to use its intellectual property in return for the payment of royalties, fees, or some other form of payment?

exporting

licensing

joint ventures

locating manufacturing in foreign nations

1 points  

QUESTION 46

RsQ_046Companies that ignore cultural needs often:

lose permission to export.

lose permission to import.

have more lawsuits.

lose a competitive edge.

1 points  

QUESTION 47

RsQ_047Which of the following criteria should marketers use when assessing opportunity in global target markets?

current size of the segment

anticipated growth potential

compatibility with company's overall objectives.

all of the above

1 points  

QUESTION 48

RsQ_048Secondary data are often used in foreign market opportunity analysis to:

set prices for a company's specific product and brand

formulate product, price, promotion, and distribution plans for the company's product

compile the budget for the various elements of the marketing mix

compare market trends, size, and growth for product categories

1 points  

QUESTION 49

RsQ_049Research that is conducted to fill a specific information need is known as:

repatriation data research

primary research

post introductory phase research

pinnacle positioning research

1 points  

QUESTION 50

RsQ_050When segments are classified geographically on a single dimension such as per-capita GNP or on a set of multiple socioeconomic, political, and cultural criteria available from secondary data sources this is known as:

aggregate segmentation

disaggregate international consumer segmentation

two-stage international segmentation

none of the above.