25 mcqs. 50 min. Global marketing

QUESTION 26

RsQ_026Which of the following is NOT a driver of greater globalization?

Management myopia

Leverage

Multilateral trade agreements

Converging market needs and wants

1 points  

QUESTION 27

RsQ_027_____________ refers to the extent to which marketing mix activities are performed in one or a few country locations.

Marketing mix development

Concentration of Marketing activities

Coordination of marketing activities

Integration of competitive moves

1 points  

QUESTION 28

RsQ_028In Nissan's early days of exporting to the US, the company shipped cars for the mild Japanese winters. Executives assumed that when the weather turned cold, Americans would put a blanket over their cars just like Japanese would. This is an example of which type of management orientation?

Ethnocentric

Polycentric

Regiocentric

Geocentric

1 points  

QUESTION 29

RsQ_029One of the goals of globalization is to reduce costs by:

charging a lot more for product sold.

using a skimming technique of increasing prices for brand name merchandise

collecting unnecessary surplus and dumping it in receptive markets.

reducing costs by pooling production or exploiting factor costs or capabilities

1 points  

QUESTION 30

RsQ_030According to Hofstede, if I strongly agree with that identity is embedded in the individual, rather than in the social system ("I" instead of "we"-based society) I would be considered to be

high in Individualism

low in Individualism

high in Uncertainty Avoidance

low in Uncertainty Avoidance

1 points  

QUESTION 31

RsQ_031The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as:

Value = Price/Benefits

Value = Benefits/Price

Value = Benefits x Price

Value = Benefits - Price

1 points  

QUESTION 32

RsQ_032A _______ is an enduring feeling that a specific mode of conduct is personally or socially preferable to another mode of conduct.

attitude

belief

value

sense

1 points  

QUESTION 33

RsQ_033When customs agents reclassify an import entering the country from a "cab and chassis" to a "finished vehicle" which carries a higher duty, this is an example of a:

revenue tariff

non-tariff barrier

quota

voluntary export restraint

1 points  

QUESTION 34

RsQ_034The ________ dimension of corporate social responsibility (CSR) consists of the expectations held by the firm's external stakeholders.

ideological

societal

operational

environmental

1 points  

QUESTION 35

RsQ_035European consumers have faced a number of food-related incidents over the years, including an outbreak of hoof-and-mouth disease and concerns over mad cow disease. As a result, many are skeptical about GMOs (genetically-modified organisms) and the benefits of eating food products that incorporate genetically-engineered ingredients. As one French citizen noted, "We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework, one might reasonably interpret this remark to indicate that France ranks relatively high in:

power distance

short-term orientation

masculinity

uncertainty avoidance

1 points  

QUESTION 36

RsQ_036In developing countries, globalization's opponents accuse companies of:

undermining local cultures.

promoting unhealthy diets and unsafe food technologies.

pursuing unsustainable consumption.

all of the above

1 points  

QUESTION 37

RsQ_037Starbucks built on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of:

Market Penetration

Market Development

Market Diversification

Product Development

1 points  

QUESTION 38

RsQ_038Foster's Brewing Group's U.S. advertising proudly trumpets the brand's national origin; print ads feature the tag line "Fosters. Australian for beer" while TV and radio spots were keyed to the theme "How to speak Australian." This is an example of:

Global Consumer Culture Positioning

Foreign Consumer Culture Positioning

Local Consumer Culture Positioning

Alien Species Culture Positioning

1 points  

QUESTION 39

RsQ_039When estimating potential market size (demand) for a product in a new country, one method for beginning the process is to start with a very rough base number as an estimate and systematically fine-tune that estimate by applying a string of percentages to come up with a more meaningful estimate for total market potential. This method is called a

Trade audit

Cross-sectional regression analysis

Analogy method

Chain ratio method

1 points  

QUESTION 40

RsQ_040Which of the following criteria should marketers use when assessing opportunity in global target markets?

Current size of the segment

Anticipated growth potential

Compatibility with company's overall objectives.

All of the above

1 points  

QUESTION 41

RsQ_041If I design a questionnaire that asks about a consumer's consumption of "soft drinks" and in one country the respondent is thinking about their consumption of carbonated beverages and in another country the respondent is thinking of any non-alcoholic beverage, this would be an example of a ____________ inequivalence.

Conceptual

Temporal

Scalar

Definitional

1 points  

QUESTION 42

RsQ_042According to lecture, what is the most critical step in the international marketing research process?

defining the problem

choosing a unit of analysis

designing the research

analyzing the data

1 points  

QUESTION 43

RsQ_043A firm that uses a third party located in the domestic home country, such as an export management company or a domestic distributor, to export its products would be considered a/n:

indirect exporter

direct exporter

piggybacking exporter

cooperative exporter

1 points  

QUESTION 44

RsQ_044Which of the following is NOT an advantage of licensing?

may help create a competitor

relatively low capital risk

relatively low political risk

can help circumvent trade barriers

1 points  

QUESTION 45

RsQ_045In which of the following approaches to international marketing does a firm grant a foreign-based company the right to use its intellectual property in return for the payment of royalties, fees, or some other form of payment?

exporting

licensing

joint ventures

locating manufacturing in foreign nations

1 points  

QUESTION 46

RsQ_046Companies that ignore cultural needs often:

lose permission to export.

lose permission to import.

have more lawsuits.

lose a competitive edge.

1 points  

QUESTION 47

RsQ_047Which of the following criteria should marketers use when assessing opportunity in global target markets?

current size of the segment

anticipated growth potential

compatibility with company's overall objectives.

all of the above

1 points  

QUESTION 48

RsQ_048Secondary data are often used in foreign market opportunity analysis to:

set prices for a company's specific product and brand

formulate product, price, promotion, and distribution plans for the company's product

compile the budget for the various elements of the marketing mix

compare market trends, size, and growth for product categories

1 points  

QUESTION 49

RsQ_049Research that is conducted to fill a specific information need is known as:

repatriation data research

primary research

post introductory phase research

pinnacle positioning research

1 points  

QUESTION 50

RsQ_050When segments are classified geographically on a single dimension such as per-capita GNP or on a set of multiple socioeconomic, political, and cultural criteria available from secondary data sources this is known as:

aggregate segmentation

disaggregate international consumer segmentation

two-stage international segmentation

none of the above.