Business Plan for Bitfit Care

Marking guide weighted at 50% - Business Plan

Assessment: Entrepreneurship Individual Business Plan

Student name....

Student number....

Executive summary 10%

Grade

Mark

Summary is succinct and accurately reflects all the critical issues. Strong recommendations.

HD

A very good summary of the main points with good evidence of findings. Very convincing

D

A good summary of the plan albeit with some inconsistencies. Convincing

C

A reasonable summary of the plan. Mildly convincing

P

Poor or no summary. Failed to describe the report accurately. More an introduction. Introduced new material. Unconvincing

MF

F

Identification of an entrepreneurial opportunity and evidence of research and planning 10%

Demonstrates substantial and high level of understanding of opportunity concepts used Identification of highly relevant academic literature and extensive and reliable industry research.

HD

Evidence of good understanding of opportunity concepts used. Identification of academic literature and good industry research.

D

Evidence of understanding of opportunity concepts used. Little academic literature and some industry research.

C

Basic understanding of opportunity concepts. Not always substantiated with literature or industry research

P

Limited/no understanding of opportunity concepts. Very little evidence of research or poor quality research material.

MF

F

Strategies and analysis based on the substantiated research 20%

Coherent and logical strategies and analysis, extensively supported by literature

HD

Well-organised and clear strategies and analysis soundly supported by literature

D

Strategies and analysis not always supported with appropriate literature and or logic

C

Satisfactory strategies and analysis but not always supported by appropriate literature or logic

P

No strategies and analysis description and/or personal opinion, and no supporting literature and/or logic

MF

F

Findings and feasibility assessment 5%

Plan has resulted in a definite, understandable and logical decision as to feasibility

HD

Plan has resulted in a good recommendation. Most questions answered and backed up with fact.

D

Plan has resulted in a reasonably clear recommendation. Some substantiation of facts

C

Plan has resulted in a fair recommendation with minimal substantiation of facts

P

Plan is unclear and or confusing. Unclear motivation to proceed or not. Lacking substantiation

MF

F

Writing and presentation 5%

Plan extremely well structured, written and presented

HD

Plan is well structured, written and presented

D

Plan is generally well structured, written and presented.

C

Plan structure, writing and presentation is satisfactory

P

Writing is poor, and or frequent spelling and/or grammatical errors, and/or poor structure, and/or poor presentation

MF

F

Total: 50%