for rey writer

The Analysis

Select a global company of your choice in the service industry. Using your selected global

company as the subject matter, research the principles of marketing that impact this organization,

and prepare an APA paper with the following:

·

Describe the main line of business of the company.

·

Name 4 of the countries in which the company operates.

·

Explain in detail the implementation of the 4

Ps

marketing mix concept by the company,

including the following:

o

Comp

etition

o

Target market

o

Product strategy

o

Distribution strategy

o

Communication strategy

o

Pricing strategy

·

Describe any differences observed in the implementation of this concept from one

country to another.

This assignment will be assessed using additional cr

iteria provided

here

.

Your report must include a reference list. All research should be cited in the body of the paper.

In

-

text citations an

d corresponding references should be included in your paper. For more

information on APA style, please visit the APA lab. The paper should be written in third person,

which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direc

t

quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition

to the body. The body of the paper should be 3

–

4 pages in length, starting with a brief 1

-

paragraph introduction and ending wi

th a short conclusion.

The Analysis

Select a global company of your choice in the service industry. Using your selected global

company as the subject matter, research the principles of marketing that impact this organization,

and prepare an APA paper with the following:

 Describe the main line of business of the company.

 Name 4 of the countries in which the company operates.

 Explain in detail the implementation of the 4 Psmarketing mix concept by the company,

including the following:

o Competition

o Target market

o Product strategy

o Distribution strategy

o Communication strategy

o Pricing strategy

 Describe any differences observed in the implementation of this concept from one

country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper.

In-text citations and corresponding references should be included in your paper. For more

information on APA style, please visit the APA lab. The paper should be written in third person,

which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct

quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition

to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-

paragraph introduction and ending with a short conclusion.