CAREER CONNECTION: Final Strategic Plan

Running head: BUSINESS MODEL AND STRATEGIC PLAN PART 2 1

BUSINESS MODEL AND STRATEGIC PLAN PART 2 2

Business Model and Strategic Plan Part 2

Erika A. Cisneros

BUS/475

5/9/2016

Garold Cole

Forces and trends

Economy

The primary force that has contributed to the success of the economy of Always Fitness online service is the technology and the fast pace at which it develops. The current trend has led significant advances where the online tools such as the activity tracker, diet tracker, and even the exercise blogs have gotten developed at always fitness to monitor the performance of these individuals and hence tracking the body limits of the clients. The procedures that used to take hours can now get monitored within a short period and hence enhancing the efficiency which in turn has led to a better economy. The continued positive faith together with a move away from the short-term planning has also reflected well and are driving forces In the economy of the always fitness. The rebounding optimism about the global economic prospects has thus formed a great strength in this online training service. It has thus formed one of the key successes of the organization.

Legal and regulatory

One of the forces under the legal and regulatory that has influenced the always fitness is the tax. The increase in the tax on the online services has negatively affected the business since it has limited the consumer spending on these services. Also, the purchase of the online tools at high tax rates has formed a weakness in the business. However, the increase of the tax to has also helped since it has been used to control the economic growth and thus to put some competitors out of the market and this has enable the growth of the always fitness. Another driving force has been the trade policies. The trade policies such as the government policy and the regulatory have allowed the growth of the always fitness since they have allowed the establishment of this online service in the region. There are no significant restrictions imposed on the business and thus forming strength to the firm. Also, politics have encouraged the establishment of this business. Most of the politicians have encouraged this development since unlike another gym where people go to specific places for the workouts; always fitness provides even better services online and has the great tools that can monitor even the body weight of the individuals. The business has thus created a stable political environment considering the role of government in the business activities.

How the organization has adopted to changes

Always fitness has however adapted well to the changes that have taken place in the technology and even in the legal and regulatory practices. The use of the online tools has enabled it to control the performance of its clients, and the organization has employed the experts who have experience in the utilization of these tools. Also, the ability to track when the breaks get required has proved essential to the clients since it gives them the humble time to rebuild their muscles. Also, the taxation by the government on these online tools have proved significant to the organization since it has limited the competition from other organizations and due to the long standing reputation of the better service delivery, the organization has gotten support even from the politicians. The support comes about since these members can choose to work out from their homes and this has given the company a competitive advantage over organizations.

Channels analysis for the new division and business model

In this channel, the market analysis gets conducted then the information on the expectations of the customers gets analyzed. The information to the clients then passes through the social media or websites such as Google, Facebook, Yahoo and even Twitter. Also, the information about the virtual training will go through the newly invented technologies such as the smart wristband and scale. The result then gets determined by the information recorded.

Issues and opportunities faced by the organization

Hypothesis

· The company faces competition from other businesses offering same services.

· The organization gets a financial challenge.

· The association offers full-time online service even to those who miss the gym sessions.

Always fitness organization has an opportunity for development over other associations since it provides a variety of services. Those who have missed the gym sessions can still benefit from it as they can get the services even at their homes. It thus forms one of the gaps in this business that has been significant to the organization. Also, unlike other gym associations, the always fitness get open 24 hours, and this makes it convenient for even those who go to jobs for long hours. It has provided another opportunity for the organization and also the ability to come up with the tools that can track the time for break-ups is beneficial since it makes people have sufficient workout session. However, the organization also faces some issues such as the financial matters. The purchase of the equipment such as the wristband, digital scale, and even the artificial intelligence software is expensive, and this seems to pose a significant challenge to the organization. The organization also faces some little challenge from the other competitive companies though due to the enhanced technologies it uses it still stand out among these enterprises.

The SWOT analysis

Factors /forces	Strengths	Weakness	Opportunities	Threats	Trends
Legal and regulatory	Support from the government	Lack of government subsidy	Some competitors getting out of the business by high tax	Increased taxation	Trade policies
Economics	Improved quality of service	Financial issues to purchase the complex online tools	The use of high technology not employed by other firms	Competition	Global economic prospects
Global	Covers a wide area since individuals can access it from home.	Convenient to only those who access the internet.	Reaches several people and convenient to those who work even for long hours	Can be a subject to criticism from the other farms all over the world due to comprehensive coverage	Infographics
Technological	Enhanced monitoring of the performance	Require a lot of training for use	Provides a competitive advantage	Subject to breakdown and thus can lead to inconveniences	Establishment of exercise blogs, diet blogs and exercise tracker
Innovation	Enhanced timing on when the breaks are needed	Involves high training	Gives the organization a leading age over others	Leads to inconveniencies	Developing features such as wristbands
Social	Considers all the individuals	Inaccessible in the remote areas	Presents individuals with time out of their schedule	Some members of the societies can misinterpret the programs if not well-educated	Enhanced healthy life
Competitive analysis	Utilizes artificial intelligence technology hence convenient	Difficulty in facing the challenges especially financial issues	Open 24/7 hence takes in more people	Stiff completion from the other organizations	Competitive advantage
Environmental	Does not cause any form of pollution	some locations can be inaccessible during rains	Widely distributed	Inability of the clients to access some areas	Infrastructural enhancement
Strategy	Opening the gym for 24 hours	Making the costs affordable to all can leads to losses	Provision of better and convenient services and products	Changing prices can discourage others	Flexibility
Structures	Appropriate location and furnished structures	Regulations	Verse space of location	Maintenance issues	Websites
Processes and systems	The workouts get monitored	The machines may malfunction before end of the exercise	Presents best work outs and good timing	Inconveniencies
Resources	Provision of capital resource from esteemed customers	Inadequate funds to purchase the expensive gadget	The numerous customers pay for the services hence providing resources	High taxation from the government	Tax
Goals	Reduce the health diseases that results from lack of exercise	It is a slow process	It is affordable to many and convenient	May lead to injuries	Exercise
Leadership	Enhanced management and good training from the program trainer	The inability to train the physically challenged	Experience	language barrier	Skills
Intellectual property	Utilizes intelligence technology	Inadequate funds to support the system	Enhanced service provision since it lacks in other associations	Prone to break down hence inconveniencies	Data collection from the body electronically
Culture	Flexible hence provides fun and charge affordable prices to members of the community	Can be inconvenient if there is a language barrier between the client and program trainer	Does not influence the culture of individuals	Prone to objection by the different cultural setting	New experience

References

Osterwalder, A., & Pigneur, Y. (2013). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Scheid, J., & Richter, L. (2013, September). Basic Sample of a Business Model Template. Retrieved from http://www.brighthub.com/office/entrepreneurs/articles/98506.aspx