ADMG 424 Journal 2

ADMG 424 Module 6 Journal 2 Grading Rubric Strength & Weaknesses

Criteria

Points Available

Points Earned

Comments

1. Visit Monsanto (http://www.monsanto.com) again and Google to find various information about internal factors of Monsanto.  

1

· Reference & Cite work in journal.

2. Based on the research information, perform your own internal audit for Monsanto.  You do not need to perform financial analysis for this assignment.

Performing the internal audit, you will find strengths and weaknesses of Monsanto.

NA

a) List the strengths and weaknesses of Monsanto below.  

b) Then, explain why you think they are strengths or weaknesses below.    

Note: Strengths and Weakness are the “SW” of the SWOT analysis.  We will use strengths and weaknesses in the last module later, so keep this information for later use.

NA

a.  Strengths Identification

4

b.  Strengths Explanation

2

c.   Weaknesses Identification

4

d.  Weaknesses Explanation

2

3. Business Communication:

Memo Format, Grammar, Spelling, Punctuation. APA Citations & Reference section.

2

1. Memorandum Format: Includes a review of the following.

a. Heading: To, From, Date, Subject.

b. Introductory paragraph: States the purpose of the document, identifies the main ideas for discussion. The introduction to your work identifies the purpose and the main ideas you are speaking to in the sequence they appear.

c. Body of paper: Main ideas critically analyzed or discussed. Work supported by academic examples or definitions (APA citations where appropriate). Use of footnotes (only when applicable). Answers the purpose of the paper.

d. Summary: Synthesis of lessons learned or summary of main idea findings.

e. Reference Page: Support citation entries.

f. Attachment or Enclosure Page when appropriate. Attachment and Enclosure page requires citation in appropriate are used in the body of paper. This is not an APA citation.

1. Grammar:

a. The set of rules that explain how words are used in a language.

b. Speech or writing judged by how well it follows the rules of grammar.

2. Spelling: Accepted usage and correct spelling of a word in said usage.

3. Punctuation

a. The practice or system of using certain conventional marks or characters in writing or printing in order to separate element and make the meaning clear, as in ending a sentence or separating clauses.

b. To mark or divide (something written) with punctuation marks in order to make the meaning clear.

4. Passive Voice: For Business Communication future-perfect tense and passive voice appears weak in writing, not assertive enough in sending the message to a leader or manager you are selling an idea or position to.

Passive voice is when the action of the verb is directed toward the subject.

5. APA (Citations & References): A reference by itself does not have a purpose. The purpose of a reference is to provide you with information you can cite in your paper to support your critical analysis or discussion.

a. Having references require you cite them in the body of your work. Having citations requires an associated reference at the end of your work.

b. One reference can account for several citations.

The importance of using citations is to support your positions with academic definitions and concepts. This helps the instructor know you understand the theories and concepts and can use them.

Total

15

/15