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Chapter #12-Closing Case & Three Questions

Closing Case: Ford’s Global Strategy

Page 367

Hill & Hult- Global Business Today 9th Edition

Type each question and give answer below each of the four questions.

Answer all questions consistent with the homework guidelines on page 5. It is not necessary to give the written analysis of the case. It is only necessary to answer the three questions.

Management 470-International Business Management

Spring 2016

Closing Case: Ford’s Global Strategy

QUESTION 1: How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy? Discuss each concept and element of the question within the framework of an actual and specific example that was covered during the Management 470 classroom discussion or presentation. (8 points)

QUESTION 2: What strategy is Mullaly trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks? Discuss each concept and element of the question within the framework of an actual and specific example that was covered during the Management 470 classroom discussion or presentation. (9 points)

QUESTION 3: Does the One Ford initiative imply that Ford will now ignore national and regional differences in demand? Discuss each concept and element of the question within the framework of an actual and specific example that was covered during the Management 470 classroom discussion or presentation. (8 points)