BUS 599 Assignment 3
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nab_profile.docxNAB PROFILE (Non-Alcoholic Beverages)
0. Company Name- Cate’s TLB (Tea & Lemonade Beverages)
0. Target Audience— Middle Class, Health Conscious, Suburban Area
0. Rationale/Purpose- Money, Organic, Healthier, non-artificial flavors, flavorful beverages with simple ingredients that you can pronounce (homemade, her name, the beverages made)
0. Significance of the company- Homemade product, that sales tea and lemonade
Missions Statement:
“Cates TLB provides our customers with high quality beverages, made with simple ingredients, at competitive prices. We produce our beverages with a professional quality team environment built on accountability, compassion and respect.”
----------------------------BELOW IS AN OVER OF THE GIVING COMPANY PORTFOLIO--------------------
Most information below has been changed above. The portfolio below should provide any additional information if needed to complete this assignment.
Note #1 (Company Parameters)
This is the compilation of Data, Notes, and Information that have been put together to create a Business Plan, along with Pro-forma Financial Statements, for a start-up company in the non-alcoholic beverage industry.
The goal of my business plan is twofold:
1. To help identify and outline all the issues I will need to address in starting this company.
1. To present to funders to help raise money to finance this company.
NAB Background:
Melinda Cates has been selling her NAB at County Fairs for the past 7 years for $2 a bottle. She sells an average of 10 Cardboard cartons each weekend a County Fair is open. From her calculations, it takes $.56 to make a bottle of NAB when she calculates all the NAB ingredients and the cost of the bottle and cap. Her rich uncle, Bill, just died and left her a small monetary inheritance. However, since he so enjoyed her homemade NAB, he also left her equipment to start a small NAB business. Additionally, her uncle left her a facility that will allow growth to start the business. It has the potential for expansion in order to meet larger sales goals for the future.
Melinda and I have been close, trusted friends for years. She knew I attended Strayer University and earned my MBA; so I agreed to assist her get the business up and running. I have agreed to put together a NAB Business Plan, and I have agreed to be the CEO/President of the company for at least the next five years.
NAB Today:
Parameters for New Company
Here are the parameters in which I must work.
The business is a start-up: We are not yet in operation. We already have a “recipe” for a beverage, but we are not yet making sales at any significant level.
Product: the only barrier is that it must be a non-alcoholic beverage (NAB). It is up to me to decide upon what type of non-alcoholic beverage I intend to make and market. It can be sold in individual sizes or wholesale.
Market size. I will start marketing and selling the NAB in my geographical area within a 100-mile radius from my home address.
Business size. I can grow the NAB business to any size in excess of one million dollars in revenue by year two. In other words, this cannot be intended to be a one- or two-person micro-business.
I intend to raise money. I will be looking for funding, and I have already started with friends and family money. However, at some point, I will need funds from outside investors, either angels or venture capitalists, depending on how much I project, I need to raise or receive from a group of individual investors on Kickstarter.
I intend to have employees and develop my own organizational hierarchy.
I do not need to raise money for my personal financial support for the first six months. In other words, I do not need to draw a salary for myself for the first six months of projections. Annual salary will be $55,002 1st year; adjusted to $110,004 2nd year; finally adjusted to $165,008 for all remaining years in position.
