Business SWOT analysis and financial Ratios calculations.
fidelcastro97
strategic_map_0.docx
Strategic map
Step 1 Smart pet identifies characteristics that differentiate the firm in other pets industries. It will create differentiation that will drive to brand preference.
Step 2 The firm has pure breed brand type of dogs. The firm plans to grow pet services and provide more variety brand pets that are not offered in competing pet industries. Smart pet Plots to inter breed them and make unique brands.
Step 4 Create new formats for the new stores
Main shop
smartpet with pure breed of dog
Plan to inter breed them
merged smart pet firm with pure & inter breed brand
New zealand A
merged smart pet with pure & inter-breed brands &
store
merged smart pet with inter-breed&pure brands
store
merged smart pet firm with pure &breed brand
Canada B
merged smart pet firm with inter-breed&pure brands
store
merged smart pet withpure & breedbrand
America C
merged smart pet with a iner &pure breed
store
Strategic map
Step 1
Smart pet
identi
fie
s
characteristics t
hat
differentiate the firm
in
o
the
r
pets industries
.
It will
create
differentiation that will drive to brand
preference
.
Step 2
The firm has
pure
b
reed brand
type of dog
s
.
The firm plans to grow pet services and provide
more variety brand pets that are not offered in competing pet
industries. Smart
pet
Plot
s
to
inter breed them
and make unique brands
.
Step 3
Create new stores in different
places globally
to merge the business. Ensure the services offered
are first
class and meet customers demand.
Step 4
Creat
e ne
w formats for the new stores
Strategic map
Step 1 Smart pet identifies characteristics that differentiate the firm in other pets industries. It will
create differentiation that will drive to brand preference.
Step 2 The firm has pure breed brand type of dogs. The firm plans to grow pet services and provide
more variety brand pets that are not offered in competing pet industries. Smart pet Plots to
inter breed them and make unique brands.
Step 3 Create new stores in different places globally to merge the business. Ensure the services offered
are first class and meet customers demand.
Step 4 Create new formats for the new stores
