for Math guy only

EDDIE BAUER:

STRATEGIZE

WITH

SECONDARY

MARKETING DATA

90%-100%

Content is superb. All information presented in logical, appropriate manner. All facets of project are reflected. Well organized;

Logical format; Transitions from idea to idea were excellent, enhancing the

project; Fulfills the spirit and requirements of the assignment at a superior level.

80-89%

Content is good. Most facets of project reflected and presented in logical manner. Thoughtfully organized; Easy to follow most of the time; Transitions easy to follow, but at times ideas unclear; Fulfills the spirit and requirements of the assignment showing development and

effort

70%-79%

Some facets of project are reflected. Not presented in appropriate manner. Somewhat organized; Somewhat

incoherent;

Transitions not always smooth and at times distracted the audience;

Fulfills the spirit and requirements of the assignment showing effort.

Less than 70%

Many facets missing. Presented in illogical manner. Choppy and confusing; Difficult to follow; Transitions were abrupt and distracted audience;

Fulfills the spirit and requirements of the assignment at a basic level, or does not meet requirements.

Who do you believe are

their best customer prospects? -- What are their demographics: age income, occupation, household size,ect.

18-20 points

16-17 points

14-15 points

13 and fewer points

What do you think their customers are like?

--How would target customers like to spend their leisure time, what kinds of products do they purchase, what types of vehicles are they likely to drive, and what is their interest in and use of the latest technologies.

18-20 points

16-17 points

14-15 points

13 and fewer points

Where should Eddie Bauer look to find customers? --What are the right places to look – rural, urban, innercity, smalltown, or suburban communities.

18-20 points

16-17 points

14-15 points

13 and fewer points

What demographic and geographic information should Eddie Bauer collect to select store locations?

18-20 points

16-17 points

14-15 points

13 and fewer points

What information on the competitive environment should Eddie

Bauer collect?

18-20 points

16-17 points

14-15 points

13 and fewer points

90%-100%

Content is superb. All information presented in logical, appropriate manner. All facets of project are reflected. Well organized;

Logical format; Transitions from idea to idea were excellent,

enhancing the

project; Fulfills the spirit and requirements of the assignment at a superior level.

80-89%

Content is good. Most facets of project reflected and presented in logical manner. Thoughtfully organized; Easy to follow most of the time; Transitions easy to follow, but at times ideas unclear; Fulfills the spirit and requirements of the assignment showing development and effort

70%-79%

Some facets of project are reflected. Not presented in appropriate manner. Somewhat organized; Somewhat

incoherent;

Transitions not always smooth and at times distracted the audience;

Fulfills the spirit and requirements of the assignment showing effort.

Less than 70% Many facets missing. Presented in illogical manner. Choppy and

confusing; Difficult to follow; Transitions were abrupt and distracted audience; Fulfills the spirit and requirements of the assignment at

a basic level, or does not meet requirements.

Suggest methods by which Eddie Bauer can conduct marketing research to identify the shared

characteristics of those customers who frequent Eddie Bauer stores versus the characteristics of customers who frequent the stores of competitors at various locations?

18-20 points

16-17 points

14-15 points

13 and fewer points

II. Organization and Grammar

30 points

25 points

20 points

19 and fewer