read the example document to write
allyhahahaha
opportunities_example_document.docxOpportunities
Increasing Sales of Underwater Cameras: “A chart by Statista illustrated GoPro's upward trend with its revenue growing 50% year-over-year almost every quarter, and jumped another 72% in its most recent quarter” (Eugene Kim, 2015).
Opportunity 1: Increasing sales of underwater cameras
DEFINITION OF THE STRATEG/Y(ies) THIS OPPORTUNITY WILL GENERATE
Riffe could take advantage of the increasing demand for underwater camera by offering masks with compatible attachments to accept the major brands of underwater cameras. This opportunity will require Riffe to develop a new product and therefore we recommend a specific study to identify the particular changes and variations necessary to make these new masks.
Further, we recommend to use the strategy of niche marketing which will consist in launching the new products to very differentiated target customers. At least we recommend to use this strategy for the introduction stage of the product life cycle so as to gain a steady growing customer base of innovators who eventually will give Riffe a more professional review of its masks.
PROS
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers (see, Appendix 2, Venn Diagram) intending to use underwater cameras which is a positioning which has not been taken by the competitors yet for ‘expert target’ consumers.
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras (see, Appendix 2, Venn Diagram) which is a positioning which has not been taken by the competitors yet for ‘expert target’ consumers.
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning (see, Appendix 2, Venn Diagram) which has not been taken by the competitors (see, Appendix 1, New Competitor Analysis) yet for ‘expert target’ consumers.
CONS
There are a number of competitors offering similar products (see, Appendix 2, Venn Diagram) that Riffe plans to provide. They incorporate the same features and quality. This suggests that there will be strong competition for quality masks compatible with underwater cameras.
There are a number of competitors offering similar products that Riffe plans to provide. They incorporate the same features and quality. This suggests that (see, Appendix 2, Venn Diagram) there will be strong competition for quality masks compatible with underwater cameras.
There are a number of competitors offering similar products that Riffe plans to provide. They incorporate the same features and quality. This suggests that there will be strong competition (see, Appendix 1, New Competitor Analysis) for quality masks compatible with underwater cameras.
The demand for eyebrow services and products has been increasing in past years, and has continued at a steady incline. The eyebrow makeup segment saw the most growth within the eye makeup industry, 34% in the 12 months ending November 2014 (Forrester, 2015).
Opportunity 2: The demand for eyebrow services and products has been increasing
DEFINITION OF THE STRATEG/Y(ies) THIS OPPORTUNITY WILL GENERATE
Riffe could take advantage of the increasing demand for underwater camera by offering masks with compatible attachments to accept the major brands of underwater cameras. This opportunity will require Riffe to develop a new product and therefore we recommend a specific study to identify the particular changes and variations necessary to make these new masks.
Further, we recommend to use the strategy of niche marketing which will consist in launching the new products to very differentiated target customers. At least we recommend to use this strategy for the introduction stage of the product life cycle so as to gain a steady growing customer base of innovators who eventually will give Riffe a more professional review of its masks.
PROS
Riffe has a very distinguished image (see, Appendix 2, Venn Diagram) among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning which has not been taken by the competitors (see, Appendix 1, New Competitor Analysis) yet for ‘expert target’ consumers.
Riffe has a very distinguished image among expert divers (see, Appendix 2, Venn Diagram) and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning which has not been taken by the competitors yet for ‘expert target’ consumers.
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning which has not been taken by the competitors yet for ‘expert target’ consumers.
CONS
There are a number of competitors offering similar products that Riffe plans to provide (see, Appendix 2, Venn Diagram). They incorporate the same features and quality. This suggests that there will be strong competition for quality masks compatible with underwater cameras.
There are a number of competitors offering similar products that Riffe plans to provide (see, Appendix 2, Venn Diagram). They incorporate the same features and quality. This suggests that there will be strong competition for quality masks compatible with underwater cameras.
There are a number of competitors offering similar products that Riffe plans to provide. They incorporate the same features and quality. This suggests (see, Appendix 2, Venn Diagram) that there will be strong competition for quality masks compatible with underwater cameras.
Sales through Wholesalers: According LIMRA, “an association that provides research, consulting, and other services to insurance and financial services companies, worldwide” (LIMRA Official Website), sales through the independent broker-dealers distribution channel increased from 22% to 25%. (U.S. Individual Annuity Yearbook - 2014).
Opportunity 3/5: Sales through wholesalers
DEFINITION OF THE STRATEG/Y(ies) THIS OPPORTUNITY WILL GENERATE
Riffe could take advantage of the increasing demand for underwater camera by offering masks with compatible attachments to accept the major brands of underwater cameras. This opportunity will require Riffe to develop a new product and therefore we recommend a specific study to identify the particular changes and variations necessary to make these new masks.
Further, we recommend to use the strategy of niche marketing which will consist in launching the new products to very differentiated target customers. At least we recommend to use this strategy for the introduction stage of the product life cycle so as to gain a steady growing customer base of innovators who eventually will give Riffe a more professional review of its masks.
PROS
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning (see, Appendix 2, Venn Diagram) which has not been taken by the competitors (see, Appendix 2, New Competitor Analysis) yet for ‘expert target’ consumers (see, Appendix 2, Venn Diagram).
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning which has not been taken by the competitors (see, Appendix 1, New Competitor Analysis) yet for ‘expert target’ consumers.
Riffe has a very distinguished image among expert divers and they could take the position as expert brand of masks for divers intending to use underwater cameras which is a positioning which has not been taken by the competitors yet for ‘expert target’ consumers (see, Appendix 2, Venn Diagram).
CONS
There are a number of competitors offering similar products that Riffe plans to provide. They incorporate the same features and quality. This suggests that there will be strong competition for quality masks compatible with underwater cameras.
There are a number of competitors offering similar products that Riffe plans to provide. They incorporate the same features and quality (see, Appendix 2, Venn Diagram). This suggests that there will be strong competition for quality masks compatible with underwater cameras.
There are a number of competitors offering similar products that Riffe plans to provide. They incorporate the same features and quality. This suggests that there will be strong competition for quality masks compatible with underwater cameras.
