Market potential and Market Demand

CHAPTER TWO:

Section 2: Research Methods and Sampling

1. Data collection and administration

a. Data collection administered by Qualtrics (marketing research services provided)

b. Link to questionnaire distributed via email

c. Responses to questionnaire collected and verified by Qualtrics

d. SPSS database provided through Qualtrics

2. Sample

a. Convenience sample

b. Initial sample frame provided by Crown Equipment

c. Initial frame included 54,000 to 55,000 email address for current and prospective domestic buyers of lift equipment

d. Total number of responses 602

e. Response rate 0.01