Communicating with a Cross-Cultural Workforce
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business.docWeek 3 Assignment 2
Planning the Presentation Assignment
Audience analysis is pre requisite for any presentation that has to be done in the early stages of a project. The analysis is to make sure that the audience receives the information correctly and with the intended purpose. Every little communication has to reach the end user otherwise called the target audience. The audience analysis will include all factors dealing with the target group in the form of age, knowledge, culture, educational background and so on.
A multi layered method would be the most useful because the audience here is divided into 5 layers.
Analysis of the target audience shows that there are 20 people for the presentation and all of them are newly hired employees who have to be communicated about the need for being in the organization.
Understanding is another important aspect. Since all the 20 of them do not know much about the organization it is better to have a 30 minute PPT on the organization.
Demographics plays another important part as the presentation should not be oriented towards the male gender because 12 of the new employees are women and hence the presentation should not biased. The 20 employees are a mix of all races of people so the person making the presentation must make sure that there is no reference whatsoever to any race of people.
Since there are 2 disabled people the arrangement for them should be in the first row. Since it is only 20 employees the conference room with an overhead projector will suffice. It is also known that majority of them are ignorant about the company and its business model so a 30 minute presentation would be enough followed by 30 minutes of the job profile and the expected performances of the employees. Prior to that handouts regarding the employee’s expected job qualifications would help better. Understanding that there is one employee who is hearing disabled it is better to put out the entire presentation on an OHP so that every bit of it is understood by the disabled person too.
There would be 15 minute pre presentation session which would be one to one for breaking the ice and introductions to persons though detailed instructions would be made after the presentation.
The PPT would be simple and effective for a clear understanding of all elements in the talk and would be more on the corporate design. The more one knows about the audience that is going to attend the presentation the better will be the effect of it as the presentation can be customized to suit the audience. Speech preparation should be done in three stages, the pre, during and post presentation analysis and evaluation. If this is not done then the entire purpose of the presentation is lost and the presenter does not know what to do.
Hence gauging the level of the audience and fitting the presentation to suit the needs is the most important part of audience analysis.
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