Just need to add a couple things to my paper....

Running head: MARKETING PLAN 1

MARKETING PLAN 5

Marketing Plan

Kelly Moore

Strayer University

BUS 599 Strategic Management

Dr. Etta Steed

May 5, 2016

Marketing Plan

Jay's Beverage Company deals with a couple different types of organic soda. It is imperative for the originators to craft a name that potential clients can easily identify themselves with and keeping a part of their family origin intact. The company is focused on continuously operate in the competitive industry and stay in line with best corporate practices while using the best quality and taste for favorable customer satisfaction. Jay's, in line with its mission, will strive to facilitate an organic environment in manufacturing or products safe for human consumption.

Target Market

Jay's Beverage Company would like their soda to appeal to everyone. Specifically though, Jay's will target those who are health conscious, but still enjoy something sweet and refreshing. Ideally Jay's will target families with young and children. Parents today are no so inclined to give their children soda anymore. Jay's would like to appeal that the beverages they offer are organic and natural and safer for consumption compared to those of major soda corporations.

In the non-alcoholic beverage industry there are many consumers. Analysis will be necessary to determine who would be more likely to consume the product. The company will target all ages and races.

As far as demographic goes, Jay's will target those of middle to upper-class. Jay's products will be priced higher than Coke or Pepsi because of the natural and organic ingredients that will be used to make the soda. This of course does not mean that the beverages cannot or will not be consumed by those of the lower-class.

Market Competition

The non-alcoholic beverage industry is already widely competitive. Not only will Jay's be up against the already well established major soda brands such as Coca Cola and Pepsi, they will be competing against other natural and organic beverages. This makes the beverage market very competitive and new business find it difficult to craft strategies that can deal with these two companies. Market competition is stiffer when there are already strongly established businesses. Jay's will to push for shelf space in retail markets.

Coming up with an organic soda is among the most effective marketing strategies. With Coke and Pepsi leading the industry, it makes it difficult for new product to find space therefore Jay's will need use creative strategies. Compared to the alcoholic beverage industry, the non-alcoholic beverage industry has a larger consumer base. Differentiating the product by introducing it as an organic and natural beverage will create an impression in the market that this is a completely new product that is also much healthier for consumption. Developing a satisfying product will enable the company to attract and retain customers which in turn will steadily increase the market share of the company in the new and competitive market.

Company's Message

Jay's message to let the consumers know they are new to the market and plans to use the strategies they have put in place. By analyzing the market, Jay's has recognized the needs and wants of the consumers. Jay's will ensure their consumers of the benefits of drinking their beverage's compared to those already in the market. Jay's focus is on their consumers wants and needs and delivering the best available product their able to produce.

Marketing Vehicles

One marketing vehicle that Jay's will use is social media. It is so easy to spread advertisements through social media. Consumers are able to share their thoughts with their friends and contacts through social media as well. The company is able to share their message, promotions, and encourage others to share it as well. Social media is an inexpensive and powerful marketing tool that helps build trust and authority that can ultimately grow the business (Clark, n.d.)