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COURTMCLARKE777
bdt6e_ch15_instructor_ppt.pdf
Business Driven Technology
Unit 4
Building Innovation
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
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Unit Four
O Chapter Thirteen - Creating Innovative Organization
O Chapter Fourteen - EBusiness
O Chapter Fifteen - Creating Collaborative Partnerships
O Chapter Sixteen - Integrating Wireless Technology in Business
Chapter 15
Creating Collaborative Partnerships
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LEARNING OUTCOMES
1. Explain Web 2.0 and identify its four characteristics
2. Explain how Business 2.0 is helping communities
network and collaborate
3. Describe the three Business 2.0 tools for
collaborating
4. Explain the three challenges associated with
Business 2.0
5. Describe Web 3.0 and the next generation of online
business
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WEB 2.0: ADVANTAGES OF BUSINESS 2.0
O Web 2.0 – The next generation of Internet use
– a more mature, distinctive communications
platform characterized by three qualities
O Collaboration
O Sharing
O Free
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WEB 2.0: ADVANTAGES OF BUSINESS 2.0
Characteristics of Business 2.0
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Content Sharing Through Open Sourcing
O Open system – Nonproprietary
hardware and software based on
publicly known standards that allows
third parties to create add-on
products to plug into or interoperate
with the system
O Source code
O Open source
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User-Contributed Content O User-contributed content – Created
and updated by many users for many
users
O Reputation system – Where buyers post
feedback on sellers
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Collaboration Inside the Organization
O Collaboration system – Set of tools that supports the
work of teams or groups by facilitating the sharing and
flow of information
O Collective intelligence – Collaborating and tapping into
the core knowledge of all employees, partners, and
customers
O Knowledge management - Involves capturing,
classifying, evaluating, retrieving, and sharing
information assets in a way that provides context for
effective decisions and actions
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Collaboration Inside the Organization
O Knowledge-based assets fall into
two categories
O Explicit knowledge – Consists of
anything that can be documented,
achieved, and codified, often with
the help of IT
O Tacit knowledge – Knowledge
contained in people’s heads
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Collaboration Outside the Organization
O Crowdsourcing – the wisdom
of the crowd
O Asynchronous communication
O Synchronous communication
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NETWORKING COMMUNITIES WITH BUSINESS 2.0
O Social media – Websites that rely on user
participation and user-contributed content
O Social network – An application that connects people
by matching profile information
O Social networking – The practice of expanding your
business and/or social contacts by a personal
network
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Social Tagging
O Tags – Specific keywords or phrases
incorporated into website content for
means of classification or taxonomy
O Social tagging
O Folksonomy
O Website bookmark
O Social bookmarking
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Social Tagging
Folksonomy for Cellular Phones
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BUSINESS 2.0 TOOLS FOR COLLABORATING
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Blogs
O Blog – Online journal that allows users
to post their own comments, graphics,
and video
O Microblogging
O Real simple syndication
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Wikis
O Wiki – Collaborative Web page that
allows users to add, remove, and
change content, which can be easily
organization and reorganized as
required
O Network effect
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Mashups O Mashup – Website or Web
application that uses content from
more than one source to create a
completely new product or service
O Application programming interface
O Mashup editor
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THE CHALLENGES OF BUSINESS 2.0
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WEB 3.0 O Web 3.0 – Based on “intelligent” Web
applications using natural language processing,
machine-based learning and reasoning, and
intelligence applications
O Semantic Web – A component of Web 2.0 that
describes things in a way that computers can
understand
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Egovernment: The Government Moves Online
O Egovernment - Involves the use of strategies
and technologies to transform government(s)
by improving the delivery of services and
enhancing the quality of interaction between
the citizen-consumer within all branches of
government
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Egovernment: The Government Moves Online
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Mbusiness: Supporting Anywhere Business
O Mobile business - The
ability to purchase goods
and services through a
wireless Internet-
enabled device
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LEARNING OUTCOME REVIEW
O Now that you have finished the
chapter please review the learning
outcomes in your text
