3 Industry Analysis papers and Profit/Loss Statement and Balance Sheet needed

Background Information: The Company I am using for my final project is Disney which is expanding into Brazil.

Unit 2 Assignment

(A) = 3 to 5 pages

Focusing on the company you are using for your final project, conduct an industry analysis using Porter's Five Forces and a SWOT analysis.

Create a 3-5 page analysis document that will serve both as content for your business plan presentation and as the "supplementary" document for shareholders.

Make sure to include an adequate review of the company's industry, competition, and product substitutes as well as documentation of the company's strengths, weaknesses, opportunities, and threats. Be sure to justify your rationale with at least one peer-reviewed source.

(B) = 3 paragraphs or more

Focusing on the company and the product or service you are using for your final project, define your target market. Write at least two market descriptions, including: demographic, geographic, psychographic, lifestyle/business, purchasing patterns, or buying sensitivities.

Unit 4 Assignment

(A) = 3 paragraphs or more

Conduct market research for your target market and document its demographic description. Gather the necessary demographic information you need to create a solid marketing mix for the next exercise. You may find the following topics helpful in conducting your target research:

· Market Descriptions

· Market Size and Trends

· Strategic Opportunities

(B) = 10 or more slides

Prepare a PowerPoint presentation (at least 9 slides) illustrating your planned marketing mix and key messages for the new product or service you are proposing in your final project. Include the Four P's of Marketing. In the presentation notes, indicate a rationale for your choices using at least one outside source.

In addition to the Four P's of Marketing, there are are some business experts who also find the "Five F's"* helpful in determining the marketing mix:

1. Functions. How does the product or service meet their concrete needs?

2. Finances. How will the purchase affect their overall financial situation—not just the price of the product or service, but other savings and increased productivity?

3. Freedom. How convenient is it to purchase and use the product or service? How will they gain more time and less worry in other aspects of their lives?

4. Feelings. How does the product or service make customers feel about themselves, and how does it affect and relate to their self-image? Do they like and respect the salesperson and the company?

5. Future. How will they deal with the product or service and company over time? Will support and service be available? How will the product or service affect their lives in the coming years, and will they have an increased sense of security about the future?

Retrieved from: Abrams, R., (2010). Successful Business Plan: Secrets and Strategies. Palo Alto: The Planning Shop

Unit 6 Assignment

(A) = 4 or more paragraphs

At this stage, it is wise to think and document the start up costs for the new product or service you are proposing in your final project. Be sure to note the rationale you are using for the costs and the assumptions you have about the costs. Use the following categories:

· Facilities: land purchase, building purchase, initial rent, deposits (security/utilities/etc.), improvements/remodeling

· Equipment: furniture, production machines/equipment, computers/software, cash registers, telephones/telecommunications, vehicles

· Materials/Supplies: office supplies, stationery/business cards, brochures/pamphlets, other descriptive material

· Fees and Other Costs: licenses/permits, trade or professional memberships, attorneys, accountants, insurance, marketing/management consultants, design/technical consultants, advertising/promotional activities

(B) = download template and follow instructions below

For the proposed new product or service for your final project, create a Forecasted Profit/Loss Statement for the first year and a Balance Sheet. To access and download templates for each, follow the links below:

Profit/Loss Statement Template - https://templates.office.com/?legRedir=true&qu=Profit+Loss+Statement&ex=1&CorrelationId=91c98f6f-1dfe-4a3c-ac0f-11e872f73aa4#ai:TC103986991| Balance Sheet Template - https://templates.office.com/?legRedir=true&qu=Balance+Sheet&ex=1&origin=TC103844935&CorrelationId=e6c44f1c-f134-44bc-a156-50e787a7f668#ai:TC103934533|

You will need to submit the Profit/Loss Statement and Balance Sheet for grading, as well as a one-page supplemental document that includes the background, rationale, and assumptions for the numbers included on the financials. Be sure to include the following:

1. Forecast Revenue for 12 months

2. Forecast Operating Expenses for 12 months

3. Calculation of the projected profit/loss for the first year

4. Documentation of the expected total assets and liabilities