Segmentation Techniques

Your VALS™ Type Primary Type: AchieversSecondary Type: Innovators

As a consumer group, Achievers have high resources and an Achievement motivation.

Members of this group typically: Achievers

· Have a "me first, my family first" attitude

· Believe money is the source of authority

· Are committed to family and job

· Are fully scheduled

· Are goal oriented

· Are hardworking

· Are moderate

· Act as anchors of the status quo

· Are peer conscious

· Are private

· Are professional

· Value technology that provides a productivity boost.

Members of this group typically:innovators

· Are always taking in information (antennas up)

· Are confident enough to experiment

· Make the highest number of financial transactions

· Are skeptical about advertising

· Have international exposure

· Are future oriented

· Are self-directed consumers

· Believe science and R&D are credible

· Are most receptive to new ideas and technologies

· Enjoy the challenge of problem solving

· Have the widest variety of interests and activities.