e-commerce management 4 essays

1. Explain how the Internet and the Web make e-commerce possible. Briefly discuss at least six features or services that support e-commerce.

2. What are Web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?

3. Describe the purpose of intellectual property law and outline the main types of intellectual property protection.

4. What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

E-Commerce: Business. Technology. Society.

11th Edition, 2015

ISBN-13:978-0-13-350716-4

Kenneth C. Laudon, Carol Guercio Traver